Products On Sale
Special: Fruit Pigmented® Gemmed Luminizer – Copper Gold
RM229.00RM179.00
Skincare

Formulated with love ❤️
using the most sustainable and ethically-sourced ingredients available

Must have makeup products from our top sellers
New Arrivals
Brand new products
Vitamin C Serum
It’s easily absorbed and this serum has brightened up my skin.A little bit goes a long way. I’m looking forward to seeing continued improvement!
Multi-Vitamin & Antioxidant PM Treatment
I got this when my clinique night cream ran out. It wasn’t moisturizing very well in the winter and I wanted to try something new. This stuff is amazing! I wake up and the fine lines on my forehead and around my mouth almost disappear. It evens out my skin tone and plumps up my skin. Best night cream I have tried so far. I love how it makes my skin glow in the morning. It doesn’t smell the best, but that disappears after a few minutes of application.
Retinol Restorative Overnight Balm
I’ve been using the Retinol Overnight Balm for over a year and I love how it makes my skin look and feel. I have very sensitive skin and have to be picky with the products I use. This has never given me any problems!
Mattifying Primer
I rarely use makeup as I dislike covering my pores, but this primer is so light and soft it feels amazing on my skin. It is so soft to touch and makes my skin feel and look so much smoother. I occasionally use 100% Pure’s concealer to hide some acne scars and it works really well with this primer.
Rose Micellar Cleansing Water
I love the smell! It removes the dirt and oil on my face very well. Highly recommended!
From Our Blog
All About Natural Sunscreen
100% PURE®2023-03-02T10:44:10+08:00February 25th, 2023|0 Comments
Trade reef-killing chemical formulas for nourishing, natural sunscreens – and
The Original Naked Palette Family
100% PURE®2022-12-09T23:00:46+08:00December 9th, 2022|0 Comments
An easy to follow shade breakdown of our 3 Fruit
The EGCG Routine
100% PURE®2022-12-09T22:58:38+08:00December 9th, 2022|0 Comments
Featuring a superstar green tea ingredient that will transform your
FEATURED
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Tea Tree Deep Detox Mask
Rated 5.00 out of 5RM209.00 -
Matcha Oat Milk Nourishing Mask
Rated 5.00 out of 5RM229.00 -
Vitamin C Mask RM229.00
ON SALE
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Special: Retinol Restorative Duo
RM728.00RM629.00 -
Special: Glowing Skin Trio
RM1,007.00RM879.00 -
Special: Oat Milk Duo
RM428.00RM349.00 -
Special: Natural Shampoo Trio
RM507.00RM409.00
TOP RATED
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Luminous Primer
Rated 5.00 out of 5RM279.00RM249.00 -
Mattifying Primer
Rated 5.00 out of 5RM279.00 -
Fruit Pigmented® Tinted Moisturizer: Alpine Rose
Rated 5.00 out of 5RM269.00
LATEST REVIEWS
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Green Tea EGCG Concentrate Cream
Rated 5 out of 5by Grace Wong -
Matcha Oat Milk Nourishing Mask
Rated 5 out of 5by Nurun -
Green Tea EGCG Concentrate Cream
Rated 5 out of 5by Mei Foong
AS FEATURED IN