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How to choose the best natural foundation

Find your perfect natural foundation.

Written by: 100% PURE®
Whether you want a sheer, barely-there makeup look, a hydrated glow with light coverage, or medium to full coverage, we’ve got what you need. Our fruit pigmented natural foundations also offer a variety of different finishes: dewy, satin, or matte. Normal to oily, combination, or normal to dry skin types can all find the perfect match in one of our 8 natural foundation lines.

100% PURE® produces many different formulas for all of your natural foundation makeup needs: Tinted Moisturizers colored from Peach and Cocoa pigments, a do-it-all BB Cream formula with UVA/UVB sunblock, a full coverage liquid Healthy Foundation infused with anti-aging superfruits, and even a Powder Foundation makeup with skin purifying Eucalyptus to keep your complexion fresh all day.

One thing that all of our 100% PURE® natural foundations have in common is that each formula is healthy, good for your skin, and full of beneficial nutrients. Instead of allowing dozens of synthetic, industrial grade dyes to infiltrate your skin, we choose to use a blend of fruits, vegetables, and cocoa to nourish and deposit natural, flawless pigmentation. By using our patented fruit pigment method, we ensure that all of our natural foundation formulas are both gentle and safe for skin, with the added bonus of instilling plenty of naturally occurring vitamins and nutrients into skin.

Always free of artificial fragrances, chemical preservatives, synthetic dyes and thousands of toxins found in most other cosmetics, we proudly offer a wide range of vegan, natural foundations that not only impress with their ingredients, but their results, too. Below, we’ve laid out an easy-to-follow guide to each and every foundation line we offer, to make your switch to healthy fruit pigments a breeze.

Fruit Pigmented Water Foundation

Skin Type: Dry
Coverage: Ultra Sheer
Finish: Dewy
Shade Range: 5
Shades:
Fruit Pigmented Water Foundation: Creme: Ivory skin with yellow undertones
Fruit Pigmented Water Foundation: White Peach: Light skin with yellow undertones
Fruit Pigmented Water Foundation: Peach Bisque: Medium skin with yellow undertones
Fruit Pigmented Water Foundation: Golden Peach: Medium to Tan skin with yellow undertones
Fruit Pigmented Water Foundation: Toffee: Tan skin with neutral undertones

Our healthy and hydrating Water Foundation evens skin tone, reduces redness, and obscures imperfections with a light wash of roughly 5% opacity pigment. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, and infused with skin soothing calendula, aloe, and green tea.

PRO TIP: This super hydrating, natural foundation is great for a no makeup look. It can also help to even skin tone by providing a light wash of color. We recommend selecting a shade darker than your normal 100% PURE foundation shade.

Fruit Pigmented Tinted Moisturizer

Skin Type: Normal to Dry
Coverage: Light to Medium
Finish: Dewy
Shade Range: 9
Shades:
Fruit Pigmented Tinted Moisturizer: Alpine Rose: Fair skin with pink undertones
Fruit Pigmented Tinted Moisturizer: Creme: Ivory skin with yellow undertones
Fruit Pigmented Tinted Moisturizer: White Peach: Light skin with yellow undertones
Fruit Pigmented Tinted Moisturizer: Sand: Light to Medium skin with pink to neutral undertones
Fruit Pigmented Tinted Moisturizer: Peach Bisque: Medium skin with an olive undertone
Fruit Pigmented Tinted Moisturizer: Golden Peach: Medium to Tan skin with yellow undertones
Fruit Pigmented Tinted Moisturizer: Toffee: Tan skin with a neutral undertone
Fruit Pigmented Tinted Moisturizer: Mousse: Tan to Deep skin with a yellow undertone
Fruit Pigmented Tinted Moisturizer: Cocoa: Deep skin with a neutral undertone

A moisturizing natural foundation formula colored from fruit and vegetable pigments, for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins, and antioxidants deliver vital nutrients that your skin deserves, for a truly healthy glow. This natural tinted moisturizer contains elements found in natural sunblock, and offer about 40% on the coverage scale.

Fruit Pigmented Foundation Powder

Skin Type: Normal to Oily
Coverage: Medium
Finish: Matte
Shade Range: 8
Shades:
Fruit Pigmented Foundation Powder: Creme: Fair skin with yellow undertones
Fruit Pigmented Foundation Powder: White Peach: Light skin with yellow undertones
Fruit Pigmented Foundation Powder: Sand: Light to Medium skin with neutral undertones
Fruit Pigmented Foundation Powder: Peach Bisque: Medium skin with a yellow undertone
Fruit Pigmented Foundation Powder: Golden Peach: Medium to Tan skin with a neutral undertone
Fruit Pigmented Foundation Powder: Toffee: Tan skin with neutral undertones
Fruit Pigmented Foundation Powder: Mousse: Tan to Deep with yellow undertones
Fruit Pigmented Foundation Powder: Cocoa: Deep with a neutral undertone

Silky powder made with rice starch, fruit pigment, and melted avocado butter. Most powder foundations can be drying, but the avocado butter in this natural foundation prevents skin drying and settling into fine lines and wrinkles. Contains anti-aging vitamins and antioxidants, skin purifying eucalyptus, soothing calendula, chamomile, and rose, and oil absorbing rice powder. Use alone or over our tinted moisturizer.

Bamboo Blur Tinted Moisturizer

Bamboo Blur Tinted Moisturizer
Skin Type: Normal to Oily
Coverage: Medium
Finish: Matte
Shade Range: 6
Shades:
Bamboo Blur Tinted Moisturizer: Creme: Light skin with neutral undertones
Bamboo Blur Tinted Moisturizer: White Peach: Light to Medium skin with yellow undertones
Bamboo Blur Tinted Moisturizer: Sand: Medium skin with neutral undertones
Bamboo Blur Tinted Moisturizer: Peach Bisque: Medium to Tan skin with olive undertones
Bamboo Blur Tinted Moisturizer: Golden Peach: Tan skin with yellow undertones
Bamboo Blur Tinted Moisturizer: Toffee: Tan skin with a neutral undertones

Hydrating, lightweight coverage from aloe and natural fruit pigments make for a perfectly wearable, natural tinted moisturizer. Skin nourishing ingredients like pomegranate and avocado seed oil provide antioxidants and moisture, while purely natural bamboo silica diffuses pores, smoothes fine lines, and creates a divinely soft-focused look. Read more about Bamboo Blur Tinted Moisturizer and why it might be the foundation for you.

PRO TIP: Apply with Makeup Blender or Cruelty Free Flat Kabuki Brush F40. Lightly set this tinted moisturizer with a small amount of Bamboo Blur Powder for a delicate, airbrush style finish.

Fruit Pigmented Cream Foundation

Skin Type: Normal to Dry
Coverage: Medium to Full
Finish: Satin
Shade Range: 7
Shades:
Fruit Pigmented Cream Foundation: Alpine Rose: Fair skin with pink undertones
Fruit Pigmented Cream Foundation: Creme: Ivory skin with yellow undertones
Fruit Pigmented Cream Foundation: White Peach: Light skin with yellow undertones
Fruit Pigmented Cream Foundation: Sand: Light to Medium skin with neutral undertones
Fruit Pigmented Cream Foundation: Peach Bisque: Medium skin with olive undertones
Fruit Pigmented Cream Foundation: Golden Peach: Medium to Tan skin with neutral undertones
Fruit Pigmented Cream Foundation: Toffee: Tan skin with a neutral undertones

Cream foundation glides on effortlessly, blends well, and gives medium to full coverage with a glow. Formula colored from fruit, vegetable, and seed pigments for antioxidant protection.

PRO TIP: Apply with a damp Makeup Blender for a flawless airbrushed finish. Pat the damp beauty sponge into the cream foundation and pressed onto skin in a dabbing motion, until desired coverage is achieved. We find that with this particularly creamy formula, dabbing works better than swiping across the skin.

2nd Skin Foundation

Skin Type: Normal to Dry
Coverage: Medium to Full
Finish: Satin
Shade Range: 7
Shades:
Shade #1 (formerly Sand): Light complexion with warm gold undertones 
Shade #2: Light to Medium complexion with neutral, light peach undertones 
Shade #3 (formerly Golden Peach): Medium complexion with warm gold undertones 
Shade #4 (formerly Peach Bisque): Medium complexion with warm olive undertones 
Shade #5: Medium to Deep complexion with neutral tan undertones 
Shade #6: Deep complexion with cool undertones 
Shade #7 (formerly Cocoa): Deep complexion with rich warm undertones

This foundation is aptly named “2nd Skin” because of its lightweight, barely-there feeling on skin. The formula contains olive squalane, which is similar to the skin’s own natural oils. This natural foundation’s formula helps to plump skin to diminish appearance of fine lines, and contains the skin-nourishing vitamins and antioxidants found in fruit and vegetable pigments.

PRO TIP: Olive squalane acts as a primer, so no additional primer is needed. This ultra thin formula is dispensed through a pipette: we recommend dispensing a few drops onto back of the hand, then dabbing onto face with preferred brush, Makeup Blender, or fingers. Add drops and blend as needed to achieve desired coverage.

BB Cream

Skin Type: Normal to Dry
Coverage: Medium to Full
Finish: Dewy
Shade Range: 3
Shades:
BB Cream Shade 10 Luminous SPF 15: Light skin with yellow undertones
BB Cream Shade 20 Aglow SPF 15: Medium skin with yellow undertones
BB Cream Shade 30 Radiance SPF 15: Tan with a yellow to neutral undertones

Great for flakey or dry skin, our creamy and nourishing BB Cream will not accentuate fine lines or wrinkles. It helps to cover lines, scars, and provide SPF 15 coverage to protect skin from sun’s UVA and UVB rays. Gives you a glowing, flawless, and illuminated complexion.

Fruit Pigmented Healthy Foundation

Skin Type: Normal to Oily
Coverage: Full Coverage
Finish: Matte
Shade Range: 9
Shades:
Fruit Pigmented Healthy Foundation: Alpine Rose: Fair skin with pink undertones
Fruit Pigmented Healthy Foundation: Creme: Ivory skin with yellow undertones
Fruit Pigmented Healthy Foundation: White Peach: Light skin with yellow undertones
Fruit Pigmented Healthy Foundation: Sand: Light to Medium skin with pink to neutral undertones
Fruit Pigmented Healthy Foundation: Peach Bisque: Medium skin with an olive undertones
Fruit Pigmented Healthy Foundation: Golden Peach: Medium to Tan skin with a yellow undertones
Fruit Pigmented Healthy Foundation: Toffee: Tan skin with a neutral undertones
Fruit Pigmented Healthy Foundation: Mousse: Tan to Deep skin with a yellow undertones
Fruit Pigmented Healthy Foundation: Cocoa: Deep skin with a neutral undertones

This natural foundation formula is enriched with antioxidant packed super fruits, vitamins and other skin nourishing nutrients, and has a liquid to matte powder finish to make your skin velvet soft. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes.

PRO TIP: Because it dries fast, we recommend applying this foundation in sections. Use a Cruelty Free Flat Kabuki Brush F40, Makeup Blender or your fingers to apply.

Why is Natural Foundation Better than Conventional Foundation?

When formulating our various collections of natural foundations, we took into account that whatever is applied to skin will eventually be absorbed into our body. Since foundation is one of the cosmetics that most wear all day, we made sure to avoid use of harsh chemicals, synthetic preservatives, fragrances, talc, aluminum, and the many other unhealthy toxins found in common foundations. 100% PURE uses healthy, antioxidant rich pigments of Cocoa, Peaches, Goji Berries, and other nutrient dense plant or mineral pigments, instead of the commonly used FD&C/Lake colorants like Red Dye #40, Blue Dye #6, etc.; all of which can contain unhealthy heavy metals such as lead, arsenic, cadmium, mercury and more.

In addition to a safe and toxin-free foundation, you’ll get the added benefits of receiving skin friendly nutrients to improve your complexion: all found in the healthy butters, oils, vegetables, and fruit pigments in our formulas. You should never have to sacrifice high performance for health, and that’s why 100% PURE offers you both: healthy foundations with organic ingredients to give you beautiful, flawless looking skin. Now that’s what we call high performance foundation!

2017-07-17T12:07:59+00:00