A common misconception about natural cosmetics is that you need to sacrifice color payoff, vibrancy, or wearability for safer ingredients. WRONG! The proof is in the pigments: while anyone can add moisturizing shea butter or vitamin E to a lipstick, the pigments are where most brands lose any chance for a ‘natural’ lipstick formula. Since the beginning, Susie Wang has formulated our natural lipsticks with the ultimate trifecta of natural ingredients: she nailed natural pigments, natural moisturizers, and natural long-lasting color– all without sacrificing a truly natural formula.
Since the 1950’s, lipstick has been a beauty staple for the modern woman. But the history of this small and mighty cosmetic dates back to centuries earlier, when Islamic chemist and cosmetologist Abu al-Qasim al-Zahrawi crafted the first molded form of lip color. Centuries later, during the reign of Queen Elizabeth I, her royal visage of a stark white face with bold red lips immortalized the image of coloring one’s lips, leading to a brief trend in the 16th century (try our Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Poppy if you’re feeling queenly). It wasn’t until the 19th century that French cosmetologists began molding lipsticks for widespread, commercial sale.
While numerous innovations throughout the years have transformed lipstick from crushed plant powder to a chemically formulated cosmetic, there have been little to no regulations by the FDA on what can be used to make lipstick. This means that synthetic, toxic, and animal-derived ingredients have been freely tracing women’s lips for the last century, masquerading as a girl’s must-have cosmetic. Before you read on, we want you to remember one important fact: throughout a woman’s life, it’s estimated that she will ingest (aka unknowingly EAT) 4-8lbs of lipstick through licking lips, saliva runoff, and eating. Got that? Great, then let’s read on.
What’s Really in Your Lipstick
Ready to hear what’s in the average stick of lipstick? Are you sure you’re ready? Then let’s start off with those sneaky animal byproducts we mentioned, since they’re downright nasty. Carmine is a common red colorant found in many popular lipsticks today, and is made from the carcasses of the female cochineal beetle; 70,000cochineal beetles must be crushed and killed to produce 1lb of dye. To avoid bug guts in your lipstick, look out for ingredients titled: