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Lipstick Guide

The perfect lip shade for your skin tone does exist!

Posted on June 9, 2017
Written by: 100% PURE®

Editor’s Note: We’ve updated this helpful lipstick guide to show the perfect natural lipstick choices, no matter where you are going.

From your wedding day to running errands on the weekend, 100% PURE has got you covered if you’re stumped on what lipstick shade or lip product to choose. From vegan liquid lipsticks to gluten-free matte lipsticks, there is a natural lip product for everyone and every situation.

Running Errands

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Sometimes we have to put chores above play (at least for a few hours) on the weekend. If you are zipping around town on Saturday or Sunday, running here and there, you’re looking for low-key, low-maintenance lipstick shades. We’ve pulled together natural lipsticks and natural lip glosses that will help you spend more time checking off your to-do list than worrying about touch-ups.

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Calendula

Skin Tone: Fair
Shade Description: Coral pink nude
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Fruit Pigmented Lip Glaze: Fig

Skin Tone: Medium
Shade Description: Berry pink mauve
Finish: Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Foxglove

Skin Tone: Olive
Shade Description: Berry pink muave
Finish: Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Gemmed Lip Gloss: Crystal

Skin Tone: Deep
Shade Description: Light pink sparkle
Finish: High Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

First Date

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It’s all about that first impression. Whether you are going for a down-to-earth darling or captivating heart throb, we have the perfect lipstick choices just for you. Take a peep at our perfectly curated lipstick guide for your skin tone and we promise, they’ll definitely be a second date in your future.

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Calypso

Skin Shade: Fair
Shade Description: Berry red
Finish: Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Fruit Pigmented Lip Glaze: Velveteen

Skin Shade: Medium
Shade Description: Nude pink
Finish: Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
 

Lip Caramel: Red Velvet

Skin Shade: Olive
Shade Description: Vibrant neutral red
Finish: High Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Cocoa Butter Semi-Matte Lipstick: Blood Orange

Skin Shade: Deep
Shade Description: Classic brick red
Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Girls Night Out

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Twinses. Besties. BFF’s. Squad. Whatever you like to call your girl gang. When all the ladies get together it’s about looking your best and having tons of fun. It might be for after work drinks to vent about that last minute project or a weekend late-night bouncing around from party to party. Go bold and shine bright, because whenever the gangs together, you never know what could happen.

Cocoa Butter Semi-Matte Lipstick: Marrakesh

Skin Shade: Fair
Shade Description: Fuschia
Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Lip Caramel: Plum Wine

Skin Shade: Medium
Shade Description: Deep red wine
Finish: Deep red wine
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Cocoa Butter Semi-Matte Lipstick: Cactus Bloom

Skin Shade: Olive
Shade Description: Vibrant orange
Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Cocoa Butter Semi-Matte Lipstick: Tempest

Skin Shade: Deep
Shade Description: Vibrant violod
Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Dinner Party

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The classic dinner party rules: Never show up empty handed (no host will ever be upset it you bring along a nice bottle of vino) and it’s better to overdress than undress. Be the perfect dinner guest (both polite and put together) with our selection of classic red lipstick shades matched perfectly to your skin tone. You’ll be the host’s favorite RSVP.

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Poppy

Skin Shade: Fair
Shade Description: Bright blood red
Finish: Glass
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Fruit Pigmented Lip Glaze: Cabernet

Skin Shade: Medium
Shade Description: Wine red
Finish: High Goss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Cocoa Butter Semi-Matte Lipstick: Sonora

Skin Shade: Olive
Shade Description: Orange Red
Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Lip Caramel: Sorbetto

Skin Shade: Deep
Shade Description: Pink purple
Finish: High Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Job Interview

(left to right, top to bottom on chart)

The classic dinner party rules: Never show up empty handed (no host will ever be upset it you bring along a nice bottle of vino) and it’s better to overdress than undress. Be the perfect dinner guest (both polite and put together) with our selection of classic red lipstick shades matched perfectly to your skin tone. You’ll be the host’s favorite RSVP.

Fruit Pigmented Lip Creamstick: Perfect Naked Berry

Skin Shade: Fair
Shade Description: Soft berry nude
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Cocoa Butter Semi-Matte Lipstick: Sandstone

Skin Shade: Medium
Shade Description: Clay orange nude
Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Cocoa Butter Semi-Matte Lipstick: Pink Canyon

Skin Shade: Olive
Shade Description: Dusty nude Pink
Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Cocoa Butter Semi-Matte Lipstick: Currant

Skin Shade: Deep
Shade Description: Berry red
Finish: High Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Wedding Day

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It’s here. The day your gorgeous DIY inspiration pins from the “Dream Wedding” Pinterest board come to life. Besides that, it’s the day where thousands (okay maybe not that many) of pictures will be snapped of you and your sweetie, who are taking center-stage on this special day. Find your perfect “I do” lipstick shade with our Wedding Day natural lipstick suggestions that are perfectly matched to your skintone.

Fruit Pigmented Lip Glaze: Strawberry

Skin Shade: Fair
Shade Description: Soft pinkberry
Finish: Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Fruit Pigmented Lip Creamstick: Perfect Naked Mauve

Skin Shade: Medium
Shade Description: Soft mauve nude
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Peony

Skin Shade: Olive
Shade Description: True pale pink
Finish: Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes

Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Primrose

Skin Shade: Deep
Shade Description: Bright pink
Finish: Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
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