I already know this is going to upset a lot of you, but I want to be 100% transparent and honest.
Every company puts one thing in the forefront. Some companies put customers first, some companies are employee centric. For me, it’s creating the very best natural skincare / organic skincare above all else.
I’ve heard your cries, your complaints, your curses, and even two death threats. I not only got the backlash from our customers, but also from disappointed teammates who repeatedly questioned, “If a product is working and people love it, why are you discontinuing what we believe is already the best natural, organic skincare? You can’t sustain, let alone grow a business when you discontinue our best sellers all the time.” That’s true, and I do understand why our fans and teammates are so frustrated… but I have to stay true to my mission. I founded 100% PURE to start a revolution against toxins in cosmetics and to produce the BEST, healthiest products for the world to use.
When I was a child, my dad taught me a very valuable lesson that has since turned into my creed. He told me that it’s easy get someone to buy something once, but to build loyalty and trust, you must always create the absolute best. And that’s exactly what I do. What’s best now may not be what’s best in the future, because there are always new discoveries, processes, innovations, technologies, and ingredients that could lead to better products.
I’ve been scrutinized, criticized, scolded, cursed at, and yelled at by many of our fans and teammates because of how frequently I discontinue products. But please understand, it’s only because I’ve discovered ways to make our products better.
Some prime examples of these natural, organic skincare innovations: