No matter if your skin is fair, medium, or deep, everyone has a tone to their skin; that’s the most important factor to consider when searching for your perfect shade of lipstick, since you’re essentially color-matching. Check out a basic color wheel: you’ll see that ‘cool’ tones inhabit one side of the wheel, ‘warm’ tones inhabit the opposite side, and green lives somewhere in between. This ‘green’ (aka ‘olive’) tone is considered more neutral, as it splits the difference between both sides of the wheel.
The general rule of thumb is that you choose colors that match your skin tone, but it’s ultimately up to you to rock whichever color you feel fabulous wearing; rules need not apply when it comes to beauty! Check out the basic skin tone breakdown below (it’ll help you navigate the guide above):
COOL SKIN TONES: Pink, Blue undertones
WARM SKIN TONES: Yellow, Golden undertones
OLIVE SKIN TONES: Mix of Green, Red, and Yellow undertones
If you can’t get enough lipstick eye candy, check out our complete 100% PURE lipstick guide: How to Find The Perfect Natural Lipstick Formula. Stay tuned for more exciting makeup launches!