Where would we all be without Susie Wang? She invented the naked palette in 2006, bringing it to the market four years before anyone else entered the naked palette game. When she was a college freshman, she invented and patented a way to stabilize vitamin C in skin care formulations so we could all enjoy our favorite facial serums without worrying about harmful oxidation. She invented and patented plant pigments to color cosmetics as a healthier alternative to synthetic dyes. She even invented a nano delivery method with hyaluronic acid instead of polymers (plastic, petro chemicals), so active ingredients can deeply and safely penetrate your skin. These are just a few of her technologies she’s developed to improve cosmetic formulations. Not stopping with improving human lives, Susie is an advocate for saving animals. 100% PURE as a company and herself personally have been generous benefactors to charities that work on helping animals. Since its inception, 100% PURE has been cruelty free, never tested on animals and most formulas are vegan (there are a few products with honey ingredients but all formulas moving forward will be vegan).
In the midst of all these spotlight worthy accomplishments and thriving in her very busy career, Susie still manages to maintain a glowing complexion that has us swooning everytime we watch her Instagram Live videos. Susie’s a minimalist and usually is in the office dressed very casually; her long, thick, beautiful hair perfectly coiffed without any styling as her haircare routine is just wash and go, and usually doesn’t have a drop of makeup on. How does she do it all and still look flawless?
Susie’s skin first thing in the morning after waking up (no makeup) – unedited, no filter.
Susie’s skin care routine is no secret. Above all else, Susie is dedicated to creating the very best in natural and organic skin care, and that’s what you’re getting when you use our latest in skin care. Susie doesn’t just stop at one superstar skin care release. Constantly innovating and discovering new ingredients, Susie pushes herself to the extreme: “once I’ve reached perfection, I look for new ways to be even better – this is my method of innovation to create the very best natural, organic skincare.” That said, Susie’s skin care rituals include our newest and best in skin care that our fans love as well. Last month, Susie was interviewed by the SF Chronicle on her revolutionary discoveries and skin care diary, and we’d like to deep dive into her routine to celebrate her recent birthday!
Susie’s Korean Skin Care Routine
You’ve heard of the magical 10 step Korean skin care routine. Susie was born and raised in Korea and has been practicing this ritualistic routine since she was a child. It’s a beautifully complex multi-step skin care routine that’s so full of nuances and careful crafting to ensure your skin absorbs the benefits of every ingredient. Its zen-like flow and the artistic synergy between products will force yourself to make “me time” a priority and enjoy the process of caring for your skin. You can understand, then, why Susie – our expert formulator with over 18 years of experience – would be so dedicated to following a Korean skin care routine herself. She’s so attuned to the interactions between ingredients and which order to apply products for the most optimal absorption through skin. Susie follows different regimens for every day of the week, depending on which skin concern she wants to focus on.