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Find Your Perfect Natural Lipstick

Find Your Perfect Natural Lipstick

The complete guide to every 100% PURE natural lipstick formula with lipstick swatches and shade descriptions.

Updated on December 12, 2018
Written by: 100% PURE®

A beauty lover can never have too many lipsticks… right? Don’t worry, we get it! Welcome to a safe space for indulging, obsessing, and learning about every non-toxic natural lipstick formula from 100% PURE. If you’re just dipping your toes into natural beauty, boy have we got some eye candy in store for you!

Choosing the perfect lipstick can be intimidating, so we’ve simplified the process. In this straightforward natural lipstick guide, we’ll guide you through finishes, shade descriptions, and lipstick swatches. Get ready to meet your one true natural lipstick love!

What Lipstick Finish Should I Get?

Color might be the first thing you notice in a natural lipstick, but the second most important factor is the finish. We offer so many varieties of finishes that we’re starting this guide with a lipstick finish refresher course. It’s important to consider what types of finishes will work for your look, or even your personal style. We’ll help you find exactly what you’re looking for in a natural lipstick, minus the missteps.

Types of Lipstick Finishes

Matte and gloss and satin, oh my! Have you ever stood in your local paint department, obsessively comparing eggshell to semi-matte paint chips? Well, choosing your lipstick is just like choosing your wall paint finish. Lipstick finish matters, and can drastically change the vibe of any shade or makeup look. We’re comparing common lipstick finishes, to make it easier for you to decide which one is right for you. Peep below to explore high impact lipstick finishes to low-key pouts.

High Gloss

Try: Lip Caramel: Red Velvet

To sum up this high gloss lipstick finish, think vintage candy red convertible. It’s here, it’s sexy, and it demands to be seen. High gloss shine is extra in a big way. This unforgettable finish is perfect for making your pout the center of attention while the rest of your makeup takes a backseat.

Gloss

Try: Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Dahlia

Richly pigmented, smooth and ultra hydrating best describe a traditional gloss finish lipstick. These classic creamy formulas are the perfect balance of high shine and matte. The Goldilocks of lipstick finishes. Because of the ultra creamy formula, gloss lipsticks perform best when used in conjunction with a natural lip liner to prevent bleeding or feathering.

Satin

Try: Fruit Pigmented Pomegranate Oil Anti Aging Lipstick: Poppy

Are you also picturing flowing, silk fabric gently waving in the wind? Satin finish gives off that perfect middle ground shine. The majority of satin finish lipsticks are highly pigmented and opaque, giving a smooth feeling (and lustrous look) on your lips.

Cream

Try: Fruit Pigmented Lip Creamstick: Perfect Naked Pout

A cream finish lipstick is satin’s close relative with a little less sheen. Even though this doesn’t fall into the red category, the creamstick is in a category of their own and deserved to be included. Exactly like it sounds, the creamy texture is anything but waxy or stiff. This formula is perfect for an all over buildable coverage.

Matte

Try: Cocoa Butter Semi-Matte Lipstick: Sonora

Matte lipsticks are somewhat new to the game, but we predict they’ll be an everlasting makeup trend. Every makeup artist has at least a few matte lipsticks in regular rotation. Matte lipsticks are the complete opposite of gloss or shine. The flat and almost powdery finish has a way of making even the most daring shades wearable. That means matte lipsticks tend to flaunt more universally flattering hues.

Sheer

Try: Fruit Pigmented Lip Glaze: Pomegranate

A Lip Glaze is a hybrid of a lipstick and lip balm. It’s best used when you’d like a sheer to semi-sheer layer of color on your lips for a low maintenance look. This barely there lip product will deeply moisturize your pout while it enhances your lips natural beauty. The semi-transparent pop of color will become a staple on your “I woke up like this” days.

Tint

Try: Fruit Pigmented Lip & Cheek Tint: Cranberry Glow

Meet your multi-tasking hero. A distant cousin of a stain, a lip tint is slightly more forgiving with its blendable and buildable formula. Lip and Cheek Tints are made is a creamier base than its liquid relative and are a step above on opacity compared to a lip butter. It’s classic compact push-pop tube makes it super travel-friendly for adding color on-the-go.

Shimmer

Try: Gemmed Lip Gloss: Garnet

Remember High Gloss? Meet its close friend Shimmer. Shimmery gloss has the same high impact shine without the deep saturated pigmentation. Any lip product included in the shimmer category will have light reflecting qualities that will make your lips sparkle and shine. Color opacity on shimmery glosses usually leans light to none at all.

Before You Choose Your Perfect Lipstick Shade…

We know how tempting it is to dive head-first into the lipstick pool. But to be sure you’re picking the most flattering shade for you, start by identifying your skin tone first. No matter if your skin is fair, medium, or deep, everyone has a tone to their skin. That tone is the most important factor to consider when searching for your perfect shade of natural lipstick.

Check out the basic skin tone breakdown below. It will help you navigate the guide coming up next:

COOL SKIN TONES: Pink, Blue undertones

WARM SKIN TONES: Yellow, Golden undertones

OLIVE SKIN TONES: Mix of Green, Red, and Yellow undertones

Your Guide to EVERY Natural Lipstick

Our fruit pigmented natural lipsticks get their color from fruits like pomegranates, raspberries, and plums — not synthetic dyes. When you look below at our stunning lipstick swatches, you’ll wonder why you ever considered using a lipstick colored with crushed bugs. These natural lipsticks are packed with antioxidants, vitamins, and deeply moisturizing butters for a multitasking lip treatment. It’s a 2-for-1; basically beauty and brains in a lipstick tube.

Finish: Semi-Matte
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Shade Range: 11

We’ve formulated almost twenty on-trend matte lip colors so you don’t need to compromise beauty for your health. “Most matte lipsticks contain tons of toxic chemicals and are full of heavy metals. Being that 100% PURE lipsticks are colored from berries, the heavy metals and toxins are not a concern,” says founder Susie Wang. Forget what you know about conventional matte lipsticks that leave your lips dry, cakey, and flakey. We’ve formulated our natural lipsticks in a velvety base of cocoa butter and shea butter to moisturize your pout. Rice powder is the key ingredient in achieving that perfect matte finish.

PRO TIP: Expand your Cocoa Butter Semi-Matte Lipsticks shade range but mixing two or three lipsticks together. Create a custom shade that’s truly unique to you.

Shade Description: Raspberry jam red
Best Skin Tone: warm, cool, or olive
Shade Description: Berry wine
Best Skin Tone: warm, cool, or olive
Shade Description: Pink mauve cocoa
Best Skin Tone: warm or olive
Shade Description: Nude pink mauve
Best Skin Tone: cool or olive
Shade Description: Peachy pink coral
Best Skin Tone: warm or olive
Shade Description: Neutral berry red with fuschia undertone
Best Skin Tone: warm, cool, or olive
Shade Description: Dusty nude pink
Best Skin Tone: warm, cool, or olive
Shade Description: Clay orange nude
Best Skin Tone: warm or olive
Shade Description: Vibrant coral pink
Best Skin Tone: warm or olive
Shade Description: Vibrant orange
Best Skin Tone: warm or olive
Shade Description: Orange red
Best Skin Tone: warm or olive
Shade Description: Fuschia
Best Skin Tone: cool or olive
Shade Description: Deep berry red
Best Skin Tone: warm, cool, or olive
Shade Description: Classic brick red
Best Skin Tone: cool or olive
Shade Description: Deep berry purple
Best Skin Tone: cool or olive
Shade Description: Deep eggplant
Best Skin Tone: cool or olive

Gloss Lipstick

Finish: Gloss,Satin
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Shade Range: 11

Pomegranate is one of our favorite fruits for so many reasons: it’s chock-full of potent fruit pigment as well as vitamin c and anti-aging antioxidants. We’ve formulated our Fruit Pigmented Pomegranate Oil Anti Aging Lipsticks with super moisturizing pomegranate oil in a creamy base of shea butter; this super concentrated anti-aging formula will keep your lips soft with long lasting color. It’s basically a lip treatment that happens to be in your perfect lipstick shade. Do You Know What’s Really In Your Natural Lipstick? Unlike conventional lipsticks, our natural lipstick formulas are made without synthetic chemicals, dyes, preservatives or toxins. It’s a common misconception that natural means sacrificing wearability and durability, but we’re here with a very important message: there’s no need to sacrifice beauty for health when you’re choosing truly natural lipsticks!

Shade Description: True pale pink
Best Skin Tone and Undertones: warm or olive
Shade Description: Deep, neon red-orange
Best Skin Tone and Undertones: warm or olive
Shade Description: Berry red
Best Skin Tone and Undertones: cool or olive
Shade Description: Deep wine red
Best Skin Tone and Undertones: cool or olive
Shade Description: Bright blood red
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Deep Pink
Best Skin Tone and Undertones: cool or olive
Shade Description: Bright bubblegum coral
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Coral Pink Nude
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Berry Pink Mauve
Best Skin Tone and Undertones: cool or olive
Shade Description: Bright Pink
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Coral Pink
Best Skin Tone and Undertones: Best Skin Tone and Undertones:

Semi-Opaque Gloss

Finish: Semi-Opaque Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Shade Range: 20

Have you been looking for that perfect blend of a lipstick and lip balm? Look no further than our Fruit Pigmented Lip Glaze. Our cruelty free lip formula was created to give you the finest sheer wash of color for your lips.All twenty gorgeous lip glaze shades will cover your lips with highly nourishing vitamins and antioxidants. Treat your lips to deep hydration with skin softening avocado butter and cocoa butter. Lip Glazes are perfect for on-the-go makeup application; quickly swipe onto lips and you’re ready to get back to it! Stash one in your pocket book, gym bag, or office drawer.

PRO TIP:Oh no! You accidentally extended your Lip Glaze bullet too far out and it broke off! Don’t stress, pop the bullet into a small container with a lid and apply as normal with our Cruelty Free Retractable Lip Brush L10.

Shade Description: Warm peachy brown
Best Skin Tone and Undertones: warm or olive
Shade Description: Medium pink
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Coral nude
Best Skin Tone and Undertones: warm or olive
Shade Description: Dusty rose nude
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Peachy coral
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Warm dusty pink
Best Skin Tone and Undertones: warm or olive
Shade Description: Red coral
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Deep berry brown
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Deep mauve pink
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Deep peachy coral
Best Skin Tone and Undertones: warm or olive
Shade Description: Purple pink
Best Skin Tone and Undertones: cool or olive
Shade Description: Deep berry pink
Best Skin Tone and Undertones: cool or olive
Shade Description: Deep pink brown
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Deep pale mauve
Best Skin Tone and Undertones: cool or olive
Shade Description: Deep pink mauve
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Dusty nude pink
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Deep brick red
Best Skin Tone and Undertones: warm or olive
Shade Description: Soft berry pink
Best Skin Tone and Undertones: warm or olive
Shade Description: Deep purple berry
Best Skin Tone and Undertones: cool or olive
Shade Description: Deep pinky red
Best Skin Tone and Undertones: warm, cool, or olive

Sheer Lipstick

Finish: Semi-Sheer
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Shade Range: 4

Are you looking for a subtle hint of color with the nourishing base of avocado, shea, and cocoa butter? Give your lips a cooling peppermint refresh with our Fruit Pigmented Lip Butter Collection for on-the-go lip application. Our super hydrating lip butters will moisturize with a little kick of color while you’re out and about. The non-greasy, creamy formula will leave your lips silky and lightly pigmented all day long. Each lip butter is colored from natural fruit and berry pigments for that perfect healthy lip shade for all skin tones.

PRO TIP:Keep your Lip Butters fingerprint free by applying butters to your lips with our Cruelty Free Retractable Lip Brush.
Shade Description: Deep red wine
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Bright coral
Best Skin Tone and Undertones: warm or olive
Shade Description: Deep purple wine
Best Skin Tone and Undertones: cool or olive
Shade Description: Medium earthy red
Best Skin Tone and Undertones: warm, cool, or olive

High Gloss Liquid Lipstick

Finish: High Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Shade Range: 10

We created the Lip Caramel Collection for all beauty lovers who want intense, highly-pigmented liquid lipsticks. The deeply saturated shades are colored from natural fruit pigments and achiote seeds; did you know that achiote seeds were used by many ancient civilizations? Mayans used the seeds to create body paint, the Waiapi used it for insect protection, and Aztecs added it to delicious chocolate drinks. We’ve harnessed this historical seed’s intense color into a lightweight lip formula perfect for twentieth century beauty. Our innovative lip caramels combine the smooth texture of gloss with the high performance effects of a lip stain. With a wide range of beautiful shades to choose — from nudes to magenta to deep plum — each lip caramel’s subtly sweet scent of vanilla and caramel will leave you reminiscing over delectably sweet treats!

PRO TIP: Apply the Lip Caramel directly to lips, outlining first for a clean line. Leave as is for a high gloss finish, or blot gently with a tissue for a stained look.
Shade Description: Pinky brown nude
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Bright berry
Best Skin Tone and Undertones: cool or olive
Shade Description: Deep classic red
Best Skin Tone and Undertones: warm or olive
Shade Description: Deep classic red
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Medium pink-purple
Best Skin Tone and Undertones: cool or olive
Shade Description: Deep purple wine
Best Skin Tone and Undertones: cool or olive
Shade Description: Bright coral pink
Best Skin Tone and Undertones: warm, cool, or olive
Lip Caramel: Rum Nougat
Shade Description: Peachy nude
Best Skin Tone and Undertones: warm or olive
Lip Caramel: Ganache
Shade Description: Medium rosy nude
Best Skin Tone and Undertones: cool or olive
Lip Caramel: Truffle
Shade Description: Deep mauve brown
Best Skin Tone and Undertones: cool or olive

High Gloss Lip Gloss

Finish: High Gloss
Vegan: Yes
Gluten Free: Yes
Cruelty Free: Yes
Shade Range: 8

Our Gemmed Lip Gloss Collection was inspired by the beauty of semi-precious and precious stones. We couldn’t help but want to capture the multidimensional sparkle and glimmer in a natural lip gloss formula. The high intense shine from vitamin e and vegetable glycerin is deeply moisturizing, without any tacky or sticky feeling left on your lips. Our sheer formula is made with six finely crushed gemstones: Labradorite, Moonstone, Australian Opal, Pyrite, Sunstone and Mica. The lip gloss applicator was thoughtfully made with a hole in the center so it can hold more product, to allow for faster and easier application.

PRO TIP:Our long lasting Gemmed Lip Gloss can be used by itself or layered on top of our other natural lipsticks to create more dimension and high gloss to your lips.
Shade Description: Sheer peachy red
Best Skin Tone and Undertones: warm or olive
Shade Description: Sheer pinky red
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Sheer peachy nude
Best Skin Tone and Undertones: warm or olive
Shade Description: Sheer pinky purple
Best Skin Tone and Undertones: cool or olive
Gemmed Lip Gloss: Moonstone
Shade Description: Sheer mauve nude
Best Skin Tone and Undertones: warm or olive
Shade Description: Semi-sheer deep magenta
Best Skin Tone and Undertones: cool or olive
Shade Description: Sheer pale nude
Best Skin Tone and Undertones: warm, cool, or olive
Shade Description: Semi-sheer deep red
Best Skin Tone and Undertones: cool, or olive

Have you ever wondered what colors your lipstick? Question answered on our in-depth dive into Do You Know What’s Really In Your Natural Lipstick?

2018-12-13T03:20:45+00:00