Lemon has long been praised for its beauty benefits. From brightening to oil control, regular use of lemon can have obvious benefits for the skin. Citric acids in lemon help to gently break away dark spots and hyperpigmentation over time, to brighten and balance skin tone for that fresh, “I just got back from vacation” glow. Vitamin C (ascorbic acid) content in lemon also supports skin’s collagen and elastin matrix, helps repair UV photodamage, and can even work as a light astringent for oily, acne-prone skin.
*In addition to lemon, we also use benzyl alcohol in this cleansing water formula as a natural astringent, for pore tightening effects. Benzyl alcohol is found as a natural byproduct of essential oils like jasmine and ylang ylang. Benzyl alcohol does not contain ethanol, which is a volatile alcohol commonly associated with harsh effects on skin. Benzyl alcohol is considered safe by discerning European third party certifiers like Ecocert and COSMOS, and by the FDA for use in food and cosmetics.
Water and Preservation Methods
Since micellar waters should mainly consist of, well, water*, we infused clear water with rose and cornflower. To make this a true one-step cleanser, we added a higher ratio of clear water to flower water. This allows the product to easily flush away dirt, oil, and impurities with each swipe of your cotton pad – essentially formulated with a built-in faucet of fresh, clean water! Pure flower waters are highly effective as toners, but need an infusion of clear water to act as effective no-rinse cleansers.
*When water and oxygen meet, bacteria can flourish. Since this formula consists of a high percentage of clear and botanical waters, it requires a sophisticated preservative system to fend off bacteria and mold. 100% PURE was one of the first natural cosmetic companies to use Potassium Sorbate and Sodium Benzoate 15 years ago – it was actually our main preservative prior to Japanese Honeysuckle! We pioneered this method and today, many in the natural personal care industry use it. Our founders were originally inspired by the food industry to use this preservativation method, and adapted it to synergistically suit our formulas.
We base our preservation methods on the strict guidelines of the European organizations COSMOS and EcoCert, which are also compliant to EU cosmetic directive guidelines. European standards are far more discriminating than those used in the United States. The ingredients in Micellar Water have been approved to use in natural formulas by both COSMOS and EcoCert, because they are safe for use in personal care and cosmetics.