Step 5: Serum
🌞 Morning Skin Care Product
Dull Skin: Fermented Rice Water Serum
Normal or Acne-Prone Skin: Green Tea EGCG Serum
Dry Skin: Restorative Sea Serum
🌚Night Skin Care Product
Dull or Normal Skin: Vitamin C Serum
Aging or Acne-Prone Skin: Multi-Vitamin + Antioxidants Potent PM Serum
Getting into the groove of our Korean skin care routine? You’re halfway there! Step five is all about delivering much-needed vitamins, minerals, and nutrients to your skin. If you’ve been following our routine, so far you’ve cleansed, cleansed again, and thoroughly prepped skin for the serum application. This layer is where you’ll be targeting specific concerns, with deep-penetrating active ingredients for your skin type.
Depending on when you do your 10-step routine, you’ll be using either a daytime or nighttime formula. If you’ve got dull or lackluster skin, we recommend applying a thin layer of Fermented Rice Water Serum. For normal, oily, or acne-prone skin, call upon the powers of green tea. EGCG in green tea helps to delay to signs of aging, while caffeine from tea balances oil and calms redness. For anyone who falls under the dry skin category, try our ultra light and silky Restorative Sea Serum to restore hydration via seaweed polysaccharides, working behind-the-scenes to plump up your complexion.
About to call it a night? We’ve developed two groundbreaking superstars for PM serums. For a mega-boost of anti-aging vitamins, try: Multi-Vitamin + Antioxidants Potent PM Serum. What sets this serum apart from every other serum on the skin care market is our unique technology of combining Vitamin C and Niacinamide.
“I love 100% Pure’s Multi-Vitamin Serum. It is made with 10% Vitamin C, 10% Niacinamide, 10% Vitamin E, 1% CoQ10, and 1% Retinol. Although Vitamin C and Niacinamide are anti-aging superstars, they are not usually in a single formula. That’s because Vitamin C is usually highly acidic with a pH balance of around 2-3 whereas niacinamide needs to stay at a neutral pH of around 6 to stabilize. When formulating this potent serum, I found a way to combine Vitamin C with Niacinamide by using a higher quality, more expensive vitamin C (Magnesium Ascorbyl Phosphate) that has the same pH as Niacinamide so they can work synergistically together.“
– Susie Wang, Co-Founder of 100% PURE
If you’re hoping to brighten and smooth away discoloration, try our Vitamin C Serum. We’ve formulated with vitamin C and green apple extract for serious brightening and enhanced collagen production. This serum also helps to boost collagen production to support a dewy, youthful bounce to skin. As always, when using skin care products with Vitamin C or retinol, make sure to use SPF the following day to protect your skin (see below).