Fruit pigments are what makes strawberries red, what makes blueberry skin blue – fruit pigments are fruit colors. All 100% PURE® cosmetics are colored from fruit and vegetable pigments. All the antioxidants and vitamins are found in the pigments. 100% PURE® fruit pigmented patent-pending technology takes those healthy fruit pigments and puts it into our cosmetics. That is why we have blackberry mascara (mascara colored from blackberries), pomegranate wine lip gloss (lip gloss colored from red wine and pomegranate) and cranberry cheek tint (cheek tint colored from cranberries). The great thing with 100% PURE® fruit pigmented cosmetics is that you’ll be applying all the healthy fruit antioxidants and fruit vitamins directly onto your skin.