Natural Makeup

It’s what’s inside your “purely natural” cosmetics that count. And what’s not in your so-called “natural” cosmetics that counts, too. Free of toxins found in conventional mass-market beauty products and even in the “natural” brands.

If you’re not using 100% PURE®’s antioxidant packed, toxin-free, natural makeup, then chances are you’re putting thousands of toxic chemicals on your skin. 100% PURE®’s natural cosmetics and makeup collection lets you push the reset button on a toxic lifestyle. Made with the highest quality nutrients for your skin. So your face, eyes, lips and nails are all radiant and toxin-free.

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    Luminous Primer

    RM200.00

    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Silicone-free, antioxidant infused primer diffuses pores and illuminates with light reflective pigment while giving flawless, long lasting cosmetic application.

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    Mattifying Primer

    RM200.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Fills fine lines while minimizing shine. SOURCE Made in USA
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    fair with rose undertone DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin beneficial nutrients for the most healthy skin. Vegan
  • fair with neutral to warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan
  • Fruit Pigmented® Foundation Powder: Sand

    RM309.00
    light medium with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan
  • 2nd Skin Foundation: Shade 2

    RM329.00
    Light with warm peach undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan
  • 2nd Skin Foundation: Shade 3

    RM329.00
    Light medium with warm undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan
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    2nd Skin Foundation: Shade 4

    RM329.00
    Medium with warm undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan
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    Fruit Pigmented® Pretty Naked Palette

    RM270.00
    DESCRIPTION This Pretty Naked Palette will make you look gorgeous, naturally. Soft, neutral tones that will enhance and beautify without making you look too made up. 100% Natural, nourishing formulas packed with antioxidants, vitamins and beautiful colors from pigments of fruits, seeds, flowers and vegetables. To create a variety of perfectly pretty looks, use our extensive collection of Cruelty-Free brushes. Vegan
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    Creamy Long Last Liner: Dark Cacao

    RM130.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free This creamy, long-lasting eyeliner pencil glides easily onto lids to line and define your eyes, while nourishing skin with jojoba oil. SOURCE Made in Czech Republic
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    Long Last Brows: Medium Brown

    RM169.00
    DESCRIPTION Multi-tasking brow gel to shape, fill and set. Natural pigments of cocoa beans and black tea leaves to give natural looking, rich color. Conditioning ingredients for healthier eyebrows. Vegan
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    Long Last Brows: Soft Brown

    RM169.00
    DESCRIPTION Multi-tasking brow gel to shape, fill and set. Natural pigments of cocoa beans and black tea leaves to give natural looking, rich color. Conditioning ingredients for healthier eyebrows. Vegan
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    Organic Mint Lip Balm

    RM30.00

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Soothing lip balm made with refreshing peppermint and eucalyptus oils. Featuring sunflower and coconut oils to moisturize and soften, plus reparative vitamin E.
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    Lysine + Herbs Lip Balm

    RM30.00

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Lip treatment made with hydrating coconut and soothing lysine: an amino acid that alleviates burning, itching, and irritation associated with cold sores.
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    Long Last Liquid Eye Liner: Dark Chocolate

    RM140.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear. SOURCE Made in USA
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    Fruit Pigmented® Healthy Foundation

    RM329.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®   Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free Full coverage fruit pigmented® foundation with soothing aloe, antioxidant rich super fruit oils, and a flawless matte finish. Great for normal-oily skin types.   PRODUCT DETAILS For Normal, Dry, Combination Skin Types     |     Full Coverage     |     Coverage Matte Finish Rich and creamy, full coverage Fruit Dyed Makeup that conceals all imperfections so you look like you have perfect skin without looking or feeling heavy. Creme to matted powder finish makes your skin velvet soft. Formula is enriched with antioxidant-packed super fruits, vitamins and other skin-nourishing nutrients. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes.
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    • Finish       
       
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    Fruit Pigmented® Rose Gold Palette

    RM270.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free PRODUCT DETAILS A rose gold treasure trove of warm metallics and stunning shimmer. Deluxe fruit pigmented® palette includes a highlighter, blush, and 3 eyeshadows. Look luxurious with this rose gold treasure trove, featuring warm metallic shades and stunning shimmer. Pigmented from antioxidant rich fruits, vegetables, and other skin beneficial plants. This deluxe palette features a highlighter, blush, and 3 eyeshadows all made with skin healthy ingredients. Palette includes: PRISM: Pale, rose gold highlighter with pearly shimmer. PRIMP: Coppery rosy blush with slight golden shimmer. LUSTER: Warm bronze eyeshadow with plum undertone and shimmer. GLEAM: Pale, rose nude eyeshadow with pink undertone and shimmer. GLIMMER: Rose gold eyeshadow with shimmer.   USA CUSTOMERS' REVIEWS
    Gorgeous! I have the Pretty Naked and Better Naked palettes in addition to the Rose Gold palette. The Rose Gold is by far my favorite. I use the illuminator and eye shadows daily. The blush is pretty, but doesn't look particularly well on me. I will definitely purchase this palette again in the future. ★★★★★
    Sam P. (Verified Buyer in USA)
    So so pretty! This palette is gorgeous and the shades have a beautiful shine/shimmer to them! I actually have never used blush before so I was excited to try this one out. It's a deeper rose blush color and looks very nice on my light/tan/cool complexion. The highlighter has a nice shimmer and is more low-key/not a blinding highlighter. I think it looks best for a daily kind of look (but probably could be built up for a night time look). The eyeshadow shades are gorgeous and more of a taupe-y kind of color rather than pinks (which I like for a more day-time kind of look). Only downside for me is that the shades have quite a bit of fall out and the palette is smaller than it appears online. But overall still glad I got it, if anything for the pretty blush shade and another highlighter. ★★★★★
    Rebekah Rodriguez(Verified Buyer in USA)
    Wow I'm so glad I purchased this. I love the eye color set. It is so beautiful with my skin tone. I love the shimmer. ★★★★★
    PAMELA MOORE (Verified Buyer in USA)
    Love it Love the colors of this palette ★★★★★
    Katelyn (Verified Buyer in USA)
    Rose Gold Palette Lovely! This is a Great Palette! Colors look Great and stays on all day! I Love Neturals.. ★★★★★
    Donna M. (Verified Buyer in USA)
    Rose Gold Palette I love these beautiful colors! I enjoy highlighting under my eyebrows, along my cheekbones, and nose. Was so excited to get the palette the first day it came out in stores! ★★★★★
    Panelope (Verified Buyer in USA)
    gorgeous this palette is gorgeous. the rose gold effect is lovely, without being orangey. the highlight is golden and the blush is more of a reddish hue, less pink, on my fair skin. i love it. the shadows are shimmery without being glittery, which i appreciate. on my skin tone most "rose gold" colors come up orange, but not so with these shadows. my only complaint (and not really worth docking a star) is that the packaging does not feel as luxe as the others. it is stiff to open and doesn't have the same weight as the other palettes i have from 100% Pure. but again, hardly worth docking a star. ★★★★★
    harmony (Verified Buyer in USA)
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    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Matte lipsticks formulated with vibrant, long-lasting color from real fruit, and a nourishing blend of cocoa and shea butter to moisturize and soften lips. SOURCE Made in USA
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Anti-aging, super moisturizing lipstick made with pomegranate oil and shea butter to keep lips soft and supple. Colored with antioxidant-rich fruit pigments. SOURCE Made in USA
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    Fruit Pigmented® Lip Glaze

    RM140.00

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Our moisturizing Lip Glaze collection is made with real fruit pigments, plus avocado and cocoa butters to give lips a light, nourishing wash of natural color.

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