Natural Mascara

Luscious lashes are a key component when it comes to looking and feeling your best, and our amazing lengthening mascaras will accentuate your best features. Want to get your way with a simple bat of your lashes? Our enviable selection of natural mascara has the 100% PURE® stamp of approval, so you know it will be of a high standard, just like everything we put our name on.

Why bother with nasty synthetic preservatives or artificial colors when our healthy, pure and natural mascara is sure to satisfy your needs?

Our mascara helps lengthen and separate your lashes while coating them in healthy conditioners, for a result that will have everyone looking in your direction. If you’re after durability, then you can rest easy; our products ensure that you’re ready for anything life throws at you (while looking fabulous)!

Think that premium ingredients and ethical practices will come with a hefty price tag? There’s no need to worry because we care about your health and we provide affordable, yet eco-friendly options. Have a browse of our range now!

  • Rated 5.00 out of 5
    1 left!
    DESCRIPTION Our Ultra Lengthening Mascara formula lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim, hourglass shaped wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. Black Tea is a midnight black. VEGETARIAN
  • Rated 4.50 out of 5
    DESCRIPTION Maracuja oil from passion fruit makes for a luscious, lash volumizing mascara formula that won’t clump or flake. Infused with lash conditioning vitamins and deeply pigmented by tea, cocoa, and coffee beans -- not synthetic dyes. Fitted with a tapered oval tip for creating dramatic volume and coating each lash in healthy conditioners and stunning natural pigment. Black Tea is a midnight black. VEGAN
  • 100pure-ultra-lengthening-mascara-blackberry
    Rated 3.00 out of 5
    0 left!
    DESCRIPTION Our Ultra Lengthening Mascara formula lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim, hourglass shaped wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. Blackberry is a deep, neutral purple. VEGETARIAN