//NEW ARRIVALS

What’s New

100% PURE® stocks healthy and naturally occurring line of beauty products. These aim to not only provide you with a flawless finish, but improve the overall health of your skin, too.

  • Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free DESCRIPTION Hydrating rose cleansing water gently rinses away makeup, sunblock, excess oil, pollution and other impurities while anti-inflammatory cornflower and mallow soothe your skin. Formulated without sulfates, harsh detergents, artificial fragrances, chemical preservatives or any other toxins.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®   Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free   PRODUCT DETAILS For Normal, Dry Skin Types     |     Full Coverage     |     Semi-Dewy Finish Healthy, hydrating foundation gives you full coverage and a satin, slightly dewy finish for a glowing complexion. Formulated with hydrating aloe, protective green tea, anti-aging red wine resveratrol and Alpha Lipoic Acid, reparative vitamin E, and skin-softening super fruit oils of pomegranate and acai berries. Colored from vitamin and antioxidant rich plant pigments.
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  • Fruit Pigmented® icon - Product Page Fruit Pigmented®   Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free   PRODUCT DETAILS For Normal, Dry Skin Types     |     Full Coverage     |     Semi-Dewy Finish A swatch card features sachets of 4 shades of the Water Foundation (plus our Luminous Primer!), this card makes it easy for you to find your perfect match. Fruit Pigmented® icon - Product Page Fruit Pigmented® Full Coverage Water Foundation: Fair/Light consists of: - Luminous Primer - NEUTRAL 1.0 - WARM 2.0 - NEUTRAL 2.0 - WARM 3.0
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  • Fruit Pigmented® icon - Product Page Fruit Pigmented®   Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free   PRODUCT DETAILS For Normal, Dry Skin Types     |     Full Coverage     |     Semi-Dewy Finish A swatch card features sachets of 4 shades of the Water Foundation (plus our Luminous Primer!), this card makes it easy for you to find your perfect match. Fruit Pigmented® icon - Product Page Fruit Pigmented® Full Coverage Water Foundation: Medium/Tan consists of: - Luminous Primer - OLIVE 3.0 - NEUTRAL 3.0 - OLIVE 4.0 - NEUTRAL 4.0
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  • 100pure-Tomato-Lycopene-spf20-Moisturizer-1
    Rated 4.50 out of 5
    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free PRODUCT DETAILS Full spectrum SPF 20 protects against the sun's UVA and UVB rays while lycopene, an antioxidant in tomatoes, protects against other environmental damage like smog, pollution, radiation, smoke and other damaging free radicals. Doubles as a silky moisturizer with olive squalane, coconut, and sunflower oils for extra skin comfort and protection. SOURCE Made in USA
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free PRODUCT DETAILS Moonstone Glow - An icy pink luminizer with white and lavender shimmer. 100% PURE Gemmed Luminizer reveals glowing & luminous skin with real, light-reflecting gemstones. Colored from antioxidant-rich fruit pigments, rather than harmful synthetic dyes. Rose Gold is a warm, peachy gold luminizer with golden yellow shimmer.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free PRODUCT DETAILS Silky, illuminating creme gives you an instantly incandescent glow, with thousands of light reflective pigments that highlight your skin where applied. Formula is infused with antioxidants and free of toxins. VEGAN
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    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free PRODUCT DETAILS Silky, illuminating creme gives you an instantly incandescent glow, with thousands of light reflective pigments that highlight your skin where applied. Formula is infused with antioxidants and free of toxins. VEGAN
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free PRODUCT DETAILS A rose gold treasure trove of warm metallics and stunning shimmer. Deluxe fruit pigmented® palette includes a highlighter, blush, and 3 eyeshadows. Look luxurious with this rose gold treasure trove, featuring warm metallic shades and stunning shimmer. Pigmented from antioxidant rich fruits, vegetables, and other skin beneficial plants. This deluxe palette features a highlighter, blush, and 3 eyeshadows all made with skin healthy ingredients. Palette includes: PRISM: Pale, rose gold highlighter with pearly shimmer. PRIMP: Coppery rosy blush with slight golden shimmer. LUSTER: Warm bronze eyeshadow with plum undertone and shimmer. GLEAM: Pale, rose nude eyeshadow with pink undertone and shimmer. GLIMMER: Rose gold eyeshadow with shimmer.   USA CUSTOMERS' REVIEWS
    Gorgeous! I have the Pretty Naked and Better Naked palettes in addition to the Rose Gold palette. The Rose Gold is by far my favorite. I use the illuminator and eye shadows daily. The blush is pretty, but doesn't look particularly well on me. I will definitely purchase this palette again in the future. ★★★★★
    Sam P. (Verified Buyer in USA)
    So so pretty! This palette is gorgeous and the shades have a beautiful shine/shimmer to them! I actually have never used blush before so I was excited to try this one out. It's a deeper rose blush color and looks very nice on my light/tan/cool complexion. The highlighter has a nice shimmer and is more low-key/not a blinding highlighter. I think it looks best for a daily kind of look (but probably could be built up for a night time look). The eyeshadow shades are gorgeous and more of a taupe-y kind of color rather than pinks (which I like for a more day-time kind of look). Only downside for me is that the shades have quite a bit of fall out and the palette is smaller than it appears online. But overall still glad I got it, if anything for the pretty blush shade and another highlighter. ★★★★★
    Rebekah Rodriguez(Verified Buyer in USA)
    Wow I'm so glad I purchased this. I love the eye color set. It is so beautiful with my skin tone. I love the shimmer. ★★★★★
    PAMELA MOORE (Verified Buyer in USA)
    Love it Love the colors of this palette ★★★★★
    Katelyn (Verified Buyer in USA)
    Rose Gold Palette Lovely! This is a Great Palette! Colors look Great and stays on all day! I Love Neturals.. ★★★★★
    Donna M. (Verified Buyer in USA)
    Rose Gold Palette I love these beautiful colors! I enjoy highlighting under my eyebrows, along my cheekbones, and nose. Was so excited to get the palette the first day it came out in stores! ★★★★★
    Panelope (Verified Buyer in USA)
    gorgeous this palette is gorgeous. the rose gold effect is lovely, without being orangey. the highlight is golden and the blush is more of a reddish hue, less pink, on my fair skin. i love it. the shadows are shimmery without being glittery, which i appreciate. on my skin tone most "rose gold" colors come up orange, but not so with these shadows. my only complaint (and not really worth docking a star) is that the packaging does not feel as luxe as the others. it is stiff to open and doesn't have the same weight as the other palettes i have from 100% Pure. but again, hardly worth docking a star. ★★★★★
    harmony (Verified Buyer in USA)
  • PRODUCT DETAILS Hydrating shaving cream nourishes and purifies to give you a super close, clean, smooth shave. Seaweeds, sea buckthorn oil, green tea and herbs soften and protect your skin. Citrus essential oil energizes and uplifts. VEGAN   USA CUSTOMERS' REVIEWS
    Holy Grail I have had so many issues with shaving due to my issues with folliculitis and sensitive skin. I have no razor burn when I use this stuff. No dryness after shaving. I can't believe how well this stuff has worked. ★★★★★
    Courtney (Verified Buyer in USA)
    My favorite shaving cream! A few years ago 100% used to let you get free full sized items using your points - I actually miss it because it was an easy way to try new products that I wouldn’t normally purchase. This shaving cream I first got as a perk and loved it! Now I use it all the time. I used to get ingrown hairs from shaving but not anymore using this gentle cream. Also I’m pretty sure normal shaving cream has horrible chemicals in it including whatever is used to make it foam up so much. I also really like the scent of this shaving cream. I would recommend for anyone with sensitive skin and prone to razor burn or ingrown hairs. ★★★★★
    Kathy(Verified Buyer in USA)
    Love love love Although the amount received in the bottle isn't a lot which is a let down for the price, it really is the best. What is better than shaving your legs without titanium dioxide as an ingredient?! My legs are soft and you don't have to use a lot of product which is awesome. ★★★★★
    Stephanie (Verified Buyer in USA)
    Legs are so soft This product is a keeper. It makes shavers glide on my legs. My skin is so soft afterwards and doesnt itch. I use this for my underarms also. You don't need much so it lasts awhile. Have repurchased a couple of times already. ★★★★★
    JudyM (Verified Buyer in USA)
    Love this stuff This product is Great makes your legs so soft ★★★★★
    Terri C. (Verified Buyer in USA)
    Smooth legs Love this one. Wish it came in a bigger size. ★★★★★
    Rebecca E.(Verified Buyer in USA)
    Shaving cream This makes my legs so soft. I love it so much! ★★★★★
    Jennifer C.(Verified Buyer in USA)
    Thankful for chemical free products! My Husband LOVES this stuff. It takes a minute to get use to, as it does not "lather up" like most shaving creams, but it works just the same. He has very sensitive skin and this has never irritated or caused razor burn to his face, or my legs. Side note, he uses argan oil as an after-shave and his face feels like a baby's ****. ;-) Try it, you won't be disappointed. ★★★★★
    Amber H.(Verified Buyer in USA)
    Love it I’ve never really liked using the thick, foaming shaving cream and the consistency of this product is much better. It usually lasts me for a while too, so a little goes a long way. ★★★★★
    Haley P.(Verified Buyer in USA)