//NEW ARRIVALS

What’s New

100% PURE® stocks healthy and naturally occurring line of beauty products. These aim to not only provide you with a flawless finish, but improve the overall health of your skin, too.

  • Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free DESCRIPTION Hydrating rose cleansing water gently rinses away makeup, sunblock, excess oil, pollution and other impurities while anti-inflammatory cornflower and mallow soothe your skin. Formulated without sulfates, harsh detergents, artificial fragrances, chemical preservatives or any other toxins.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®   Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free   PRODUCT DETAILS For Normal, Dry Skin Types     |     Full Coverage     |     Semi-Dewy Finish Healthy, hydrating foundation gives you full coverage and a satin, slightly dewy finish for a glowing complexion. Formulated with hydrating aloe, protective green tea, anti-aging red wine resveratrol and Alpha Lipoic Acid, reparative vitamin E, and skin-softening super fruit oils of pomegranate and acai berries. Colored from vitamin and antioxidant rich plant pigments.
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  • Fruit Pigmented® icon - Product Page Fruit Pigmented®   Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free   PRODUCT DETAILS For Normal, Dry Skin Types     |     Full Coverage     |     Semi-Dewy Finish A swatch card features sachets of 4 shades of the Water Foundation (plus our Luminous Primer!), this card makes it easy for you to find your perfect match. Fruit Pigmented® icon - Product Page Fruit Pigmented® Full Coverage Water Foundation: Fair/Light consists of: - Luminous Primer - NEUTRAL 1.0 - WARM 2.0 - NEUTRAL 2.0 - WARM 3.0
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  • Fruit Pigmented® icon - Product Page Fruit Pigmented®   Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free   PRODUCT DETAILS For Normal, Dry Skin Types     |     Full Coverage     |     Semi-Dewy Finish A swatch card features sachets of 4 shades of the Water Foundation (plus our Luminous Primer!), this card makes it easy for you to find your perfect match. Fruit Pigmented® icon - Product Page Fruit Pigmented® Full Coverage Water Foundation: Medium/Tan consists of: - Luminous Primer - OLIVE 3.0 - NEUTRAL 3.0 - OLIVE 4.0 - NEUTRAL 4.0
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  • 100pure-Collagen-Boost-Mask-5-Pack
    Rated 5.00 out of 5
    DESCRIPTION Natural Icon Natural    Natural Icon Vegan    Cruelty-Free Icon Cruelty Free    Gluten-free Wheat Icon Gluten Free     Revitalizing ginseng, retinol and vitamin c: three vital ingredients for stimulating collagen and elastin production to lessen the appearance of lines, wrinkles, and to increase firmness. Water quenching aloe juice and hyaluronic acid lock in long lasting hydration while rosehip oil softens and improves skin texture. Citrus essential oils of grapefruit and blood orange brighten and energize. Sustainable bamboo cloth is naturally antibacterial. This natural facial mask is free of artificial fragrances, chemical preservatives, harsh detergents and unhealthy, toxic ingredients.
  • 100pure-Deep-Hydration-Mask-5-Pack
    Rated 5.00 out of 5
    DESCRIPTION Natural Icon Natural    Natural Icon Vegan    Cruelty-Free Icon Cruelty Free    Gluten-free Wheat Icon Gluten Free     Intensely hydrating mask uses aloe water to drench and replenish dry, thirsty skin. Cucumber, hyaluronic acid, and plant ceramides work together to lock in long lasting hydration while making skin ultra supple, soft, and plump. Beta glucan is extremely soothing and moisturizing and known to support both wound healing and is anti-aging. Rosehip, Ylang Ylang, and Chamomile are skin calming, anti-inflammatory botanicals. Sustainable bamboo cloth is naturally antibacterial. This natural facial mask is free of artificial fragrances, chemical preservatives, harsh detergents and unhealthy, toxic ingredients.
  • 100pure-Does-It-All-Mask-5-Pack
    DESCRIPTION Natural Icon Natural    Natural Icon Vegan    Cruelty-Free Icon Cruelty Free    Gluten-free Wheat Icon Gluten Free     This ultimate multitasking sheet mask does it all! Lessens lines & wrinkles with Retinol; Brightens with Licorice; Evens skin tone with Sake Enzymes; Boosts collagen & elastin with Vitamin C; Regenerates with Red Wine Resveratrol; Restores damaged skin with Vitamin E; Increases circulation & oxygen flow with Caffeine; Moisturizes (feed skin with oil) with Carrot Seed Oil; Retains moisture with Kinetin; Hydrates (feed skin with water) with Hyaluronic Acid; Softens with Pomegranate Oil; Improves skin texture with Rosehip Oil; Soothes with Ylang Ylang Essential Oil; Reduces inflammation with Chamomile Essential Oil.
  • 100pure-Wrinkle-Smooth-Mask-5-Pack
    DESCRIPTION Natural Icon Natural    Natural Icon Vegan    Cruelty-Free Icon Cruelty Free    Gluten-free Wheat Icon Gluten Free     Age corrective facial mask lessens wrinkles, firms and brightens the complexion. Retinol, CoQ10, and vitamin C deliver a triple dose of potent anti-aging benefits including lightening dark spots and evening skin tone, boosted collagen and elastin levels, and increased cellular turnover to reveal fresh, more supple skin. Caffeine from green tea paired with rejuvenating extracts of orange and grapefruit help to stimulate, brighten, and awaken lackluster skin for a more youthful glow. Hyaluronic acid delivers and locks in hydration while increasing skin plumpness. Sustainable bamboo cloth is naturally antibacterial. This natural facial mask is free of artificial fragrances, chemical preservatives, harsh detergents and unhealthy, toxic ingredients.
  • 100pure-Anti-Acne-Mask-5-Pack
    Rated 5.00 out of 5
    DESCRIPTION Natural Icon Natural    Natural Icon Vegan    Cruelty-Free Icon Cruelty Free    Gluten-free Wheat Icon Gluten Free     This skin clarifying mask is made with salicylic acid to help unclog pores; naturally antibacterial tea tree, parsley, and rosemary to purify; and seaweed and basil to detoxify. Unlike other blemish treatments, this mask is non stripping and hydrating with plant ceramides and hyaluronic acid to feed skin with water. Sustainable bamboo cloth is naturally antibacterial. This natural facial mask is free of artificial fragrances, chemical preservatives, harsh detergents and unhealthy, toxic ingredients.
  • 100pure-Tomato-Lycopene-spf20-Moisturizer-1
    Rated 4.00 out of 5
    DESCRIPTION Full spectrum SPF 20 protects against the sun's UVA and UVB rays while lycopene, an antioxidant in tomatoes, protects against other environmental damage like smog, pollution, radiation, smoke and other damaging free radicals. Doubles as a silky moisturizer with olive squalane, coconut, and sunflower oils for extra skin comfort and protection. VEGAN