//NEW ARRIVALS

What’s New

100% PURE® stocks healthy and naturally occurring line of beauty products. These aim to not only provide you with a flawless finish, but improve the overall health of your skin, too.

  • Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free PRODUCT DETAILS This dual-purpose moisturizing sunscreen lotion shields skin from the sun's harmful UV rays with SPF 30 protection, while nourishing and rehydrating thirsty skin. Made with natural mineral zinc oxide and infused with the protective and anti-aging properties of green tea, plus powerful antioxidant benefits of vitamin E. This natural sunscreen deeply soothes thirsty skin with a base of hydrating aloe and refreshing cucumber juice, while nourishing with oils of raspberry, avocado, olive, and rosehip to soften and moisturize for comfortable all-day wear.   USA CUSTOMERS' REVIEWS
    Win-Win It smells great. It feels amazing on your skin. It works! And it’s 100percentpure so you don’t have to worry about toxins on your skin. I love this product. A summer must have. ★★★★★
    Sarah Lewis (Verified Buyer in USA)
    Great for sensitive skin I don't write reviews, but I just had to come on here and write one! Not only does this work well as a moisturizer before I apply my makeup, I feel like it also acts like a primer, my Foundation seems to go on smoother and stay. It's amazing that this stuff has SPF but doesn't break my sensitive skin out. It doesn't have an overbearing send considering it has SPF. So far so good! I'm loving this please continue to make this. I don't like to use Foundation that says it has SPF in it because it always breaks me out. So applying this first to get my SPF without breaking out is amazing! ★★★★★
    Heather (Verified Buyer in USA)
    One of the best sunscreens! Doesn’t leave a white cast, doesn’t break me out, doesn’t dry out my skin, hydrates and firms the skin, great scent, long wear. All this while protection from the sun AND helps fight from environmental stressors and hydrate skin. What more could you ask for in a sunscreen? ★★★★★
    Anabelle Martinez (Verified Buyer in USA)
    Healthy, glowing and protected skin! A plus & a must! Living in Texas, having a good and healthy SPF is key to skin beauty and skin protection! When applying the Green Tea SPF 30 my face feels super moisturized without feeling greasy. It absorbs pretty quickly and goes under smoothly with both the 2nd skin and new hydrating foundations, which I alternate depending on my schedule that day. One tip is, a little goes a long way, so use sparingly. When applied too much, you will leave streaks. The smell is weird at first but I got used to it. Green tea definitely helps! I also apply on my neck and shoulders when I wear summer dresses or tanks! Can use over hydra drench cream and greet tea moisturizer as well. Even more smooth and glowing complexion. I highly recommend it. I have combo skin and it loves this SPF. Healthy, glowing and protected skin! ★★★★★
    Mary (Verified Buyer in USA)
    Love it! Such a great sunscreen, doesn’t even feel like sunscreen in my opinion. Just wish the bottle was bigger! ★★★★★
    Brittany (Verified Buyer in USA)
    Love this sunscreen! I love this sunscreen! I was looking for a new face sunscreen when my store debuted this with a great special. I am so glad I got it! It goes on white, but blends to have no cast. It doesn't break me out or make my skin feel tacky, like I'm wearing a sticky sunscreen. I also love the scent, which is just lightly floral. Definitely the best natural face sunscreen I've used to date! Please keep this in the line!! ★★★★★
    Kate (Verified Buyer in USA)
    Excellent SPF Firstly, this does have an unpleasant smell but it does seem to disappear. However, my skin drinks this up and is not irritated by it at all. I do have dry skin and so I sometimes wear moisturizer underneath. When I saw that this is made in Australia I ordered it right away. Because Australia has the highest rate of skin cancer in the world it's government now has strict sunscreen regulations so I knew that this would be excellent. And it is. ★★★★★
    Meggie (Verified Buyer in USA)
    Best mineral sunscreen for reasonable price I like the watery texture of this product and how it doesn’t leave white cast. It goes beautifully under my makeup. I have tried over 10 different mineral sunscreens without silicone and this one is the best for everyday use thus far. ★★★★★
    Jasmine (Verified Buyer in USA)
    Wow This is AMAZING! Most natural SPF products do not spread well but that is not the case here. I love that it is lightweight and doesn't just sit on top of the skin. It feels great on. It is also nice to have SPF with skin benefits. They knocked it out of the park on this one! ★★★★★
    Christina (Verified Buyer in USA)
    Great for Sensitive Skin I have sensitive skin and break out with everything. I have not broken out with this product which makes protecting my face that much easier. The product has an unpleasant smell but dissipates quickly. The benefits definitely outweigh the smell. ★★★★★
    Heidi (Verified Buyer in USA)
    No White Cast Mineral SPF! I just tried the Green tea SPF and I really like it. I don’t think it smells bad like some others think. When you rub it in it is invisible with no white cast and it’s very nice and easy to run in. If it was waterproof it would be the best but still a great option. It’s a large size also so I liked that it will last a long time. with the additional antioxidants in it, I think it’s a great sunscreen that feels good to put on. ★★★★★
    Erin (Verified Buyer in USA)
    Lovely! No white cast! I went straight to the store to pick this up after I saw the product on their instagram feed. I tried it on the back of my hand to see if it truly leaves no white cast and it went on beautifully! I purchased and have loved using this since. It applies easily and my skin feels hydrated but not greasy or shiny. I apply the fruit pigmented powder foundation on top and it sets everything perfectly. I have very oily skin and my skin didn't get out of hand throughout the day - just my normal levels of oil. It does have an interesting smell at first but it dissipates within seconds. I would much rather have this than have synthetic fragrance in the product. :) And the tube is huge (for a facial care product)!! I won't hesitate to use plenty on my face AND neck. ★★★★★
    Momo (Verified Buyer in USA)
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    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free DESCRIPTION Hydrating rose cleansing water gently rinses away makeup, sunblock, excess oil, pollution and other impurities while anti-inflammatory cornflower and mallow soothe your skin. Formulated without sulfates, harsh detergents, artificial fragrances, chemical preservatives or any other toxins.   USA CUSTOMERS' REVIEWS
    Pleasantly surprised I was really surprised by how much makeup & dirt this removed. It smells really nice and very gentle on sensitive skin. ★★★★★
    Sara (Verified Buyer in USA)
    Love this new product! I ordered two bottles of this because I knew that I was going to love it... and I was right!!! I use it as an eye makeup remover. I also use it if I want to throw a quick clean on my face before bed. It smells amazing and takes off everything. Highly recommend!! ★★★★★
    Luxa (Verified Buyer in USA)
    Great Product! I love the smell of this! It really does a great job of removing all of the dirt, makeup, and oil. ★★★★★
    Maggie (Verified Buyer in USA)
    feels fresh It feels fresh and smells really lovely. I always feel very clean after using it although i wish it took my mascara off better. I usually use a 2cnd cleanser and find thats the best way to use this product for my skin. ★★★★★
    Ashton (Verified Buyer in USA)
    Removes makeup well... This product effectively removes makeup without being harsh. It also has a pleasant rose scent. ★★★★★
    Sam P. (Verified Buyer in USA)
    Great makeup remover and cleanser I love the smell of rose and was so excited to see a rose scented product from 100% Pure (please make more!). This cleansing water does a fantastic job at removing makeup. I use 100% Pure makeup and find everything works so well together. I will even use this in the morning as a quick cleanser to remove my retinol night balm and apply my daytime moisturizer. ★★★★★
    Laura B (Verified Buyer in USA)
    In Love!! I have dry, sensitive skin and have to be very choosy with my skincare products. I knew rose water was more than a safe bet so I eagerly purchased this. I have to say, WOW! It smells wonderful, feels light, melts off my makeup(even mascara doesn't stand a chance), and leaves my skin feeling soft. It didn't dry out my skin but instead left it feeling pampered. Thank you 100% Pure, I will buy this again for sure! ★★★★★
    Ashley I Davis (Verified Buyer in USA)
    Love it !!! This is the best make up remover ! ★★★★★
    Katherine Hernandez (Verified Buyer in USA)
    New fav! I absolutely love this cleansing water! It smells amazing and leaves my skin feeling clean and soft. This is definitely going to be a permanent part of my nighttime skin routine. ★★★★★
    Natalie (Verified Buyer in USA)
    Great Product! Love it very effective and gentle för my sensitive skin! ★★★★★
    Sonya (Verified Buyer in USA)
    I love it? This is so convenient to clean my face and eye make up specially at night when I dont feel like washing my face sometimes. Smells beautiful, takes all makeup even my sunscreen out and and leaves my skin super soft. I will definitely buy this again! Great job 100% pure? ★★★★★
    natalia garcia (Verified Buyer in USA)
    Great Make Up Remover, No Oily Feel, Lovely Soft Scent I used this product while at the store to remove my make up and it removed everything effortlessly without any greasy feel. It smells delightful. ★★★★★
    Katherine (Verified Buyer in USA)
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®   Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free   PRODUCT DETAILS For Normal, Dry Skin Types     |     Full Coverage     |     Semi-Dewy Finish Healthy, hydrating foundation gives you full coverage and a satin, slightly dewy finish for a glowing complexion. Formulated with hydrating aloe, protective green tea, anti-aging red wine resveratrol and Alpha Lipoic Acid, reparative vitamin E, and skin-softening super fruit oils of pomegranate and acai berries. Colored from vitamin and antioxidant rich plant pigments.
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  • Fruit Pigmented® icon - Product Page Fruit Pigmented®   Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free   PRODUCT DETAILS For Normal, Dry Skin Types     |     Full Coverage     |     Semi-Dewy Finish A swatch card features sachets of 4 shades of the Water Foundation (plus our Luminous Primer!), this card makes it easy for you to find your perfect match. Fruit Pigmented® icon - Product Page Fruit Pigmented® Full Coverage Water Foundation: Fair/Light consists of: - Luminous Primer - NEUTRAL 1.0 - WARM 2.0 - NEUTRAL 2.0 - WARM 3.0
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  • Fruit Pigmented® icon - Product Page Fruit Pigmented®   Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free   PRODUCT DETAILS For Normal, Dry Skin Types     |     Full Coverage     |     Semi-Dewy Finish A swatch card features sachets of 4 shades of the Water Foundation (plus our Luminous Primer!), this card makes it easy for you to find your perfect match. Fruit Pigmented® icon - Product Page Fruit Pigmented® Full Coverage Water Foundation: Medium/Tan consists of: - Luminous Primer - OLIVE 3.0 - NEUTRAL 3.0 - OLIVE 4.0 - NEUTRAL 4.0
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  • PRODUCT DETAILS SPF 30 provides broad spectrum UVA/UVB protection from the sun's harmful rays with titanium dioxide and zinc oxide. Safe and gentle for all skin types, all over body and face, including baby’s delicate skin. No fragrance. Non- comedogenic. Will not clog pores.  VEGETARIAN USA CUSTOMERS' REVIEWS
    Little goes a long way I really like that when I use this, it looks like I barely made a dent in the stick. I usually put on argan oil prior to putting this on, which makes for a smoother application. I do like this stick and would buy again. ★★★★★
    elisa (Verified Buyer in USA)
    Really Lasts This was my go-to sunscreen this summer.I lasts a while and I love how it fit right in my purse. I used it on my son and myself--it's great for face application. My son didn't get a sunburn all summer, and he is pretty fair-skinned. ★★★★★
    Natasha(Verified Buyer in USA)
    Does the job! I like the Sun Stick because I never get sun burnt when I use it which is great because I'm pretty fair skinned. It's really durable and doesn't come off with splashed of water. It does stay white and kind of washes me out though, so I have been pairing it with some tinted moisturizer and that helps! ★★★★★
    Jordin Simons (Verified Buyer in USA)
    Very protective I have only used this a few times since receiving it and I feel that is has certainly done it's duty. It goes on pretty white and has to be rubbed in but that doesn't really bother me. I feel really good about putting it on my skin! ★★★★★
    Megan W. (Verified Buyer in USA)
    Love! Love! Goes on smoothly and can be worn under makeup. Doesn’t make your makeup look cakey like other sunblocks I’ve used under makeup ★★★★★
    Christy S. (Verified Buyer in USA)
    Great! I love these handy sun sticks and the sunscreen doesn’t irritate me like most. ★★★★★
    Karrie F. (Verified Buyer in USA)
    Great for face! i definitely like the way this goes onto the face and absorbs. Would definitely recommend this product! It does not leave your face feeling greasy like most SPFs. ★★★★★
    Alysia D. (Verified Buyer in USA)
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    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free PRODUCT DETAILS Moonstone Glow - An icy pink luminizer with white and lavender shimmer. 100% PURE Gemmed Luminizer reveals glowing & luminous skin with real, light-reflecting gemstones. Colored from antioxidant-rich fruit pigments, rather than harmful synthetic dyes. Rose Gold is a warm, peachy gold luminizer with golden yellow shimmer.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free PRODUCT DETAILS Silky, illuminating creme gives you an instantly incandescent glow, with thousands of light reflective pigments that highlight your skin where applied. Formula is infused with antioxidants and free of toxins. VEGAN
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free PRODUCT DETAILS Silky, illuminating creme gives you an instantly incandescent glow, with thousands of light reflective pigments that highlight your skin where applied. Formula is infused with antioxidants and free of toxins. VEGAN
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free PRODUCT DETAILS A rose gold treasure trove of warm metallics and stunning shimmer. Deluxe fruit pigmented® palette includes a highlighter, blush, and 3 eyeshadows. Look luxurious with this rose gold treasure trove, featuring warm metallic shades and stunning shimmer. Pigmented from antioxidant rich fruits, vegetables, and other skin beneficial plants. This deluxe palette features a highlighter, blush, and 3 eyeshadows all made with skin healthy ingredients. Palette includes: PRISM: Pale, rose gold highlighter with pearly shimmer. PRIMP: Coppery rosy blush with slight golden shimmer. LUSTER: Warm bronze eyeshadow with plum undertone and shimmer. GLEAM: Pale, rose nude eyeshadow with pink undertone and shimmer. GLIMMER: Rose gold eyeshadow with shimmer.   USA CUSTOMERS' REVIEWS
    Gorgeous! I have the Pretty Naked and Better Naked palettes in addition to the Rose Gold palette. The Rose Gold is by far my favorite. I use the illuminator and eye shadows daily. The blush is pretty, but doesn't look particularly well on me. I will definitely purchase this palette again in the future. ★★★★★
    Sam P. (Verified Buyer in USA)
    So so pretty! This palette is gorgeous and the shades have a beautiful shine/shimmer to them! I actually have never used blush before so I was excited to try this one out. It's a deeper rose blush color and looks very nice on my light/tan/cool complexion. The highlighter has a nice shimmer and is more low-key/not a blinding highlighter. I think it looks best for a daily kind of look (but probably could be built up for a night time look). The eyeshadow shades are gorgeous and more of a taupe-y kind of color rather than pinks (which I like for a more day-time kind of look). Only downside for me is that the shades have quite a bit of fall out and the palette is smaller than it appears online. But overall still glad I got it, if anything for the pretty blush shade and another highlighter. ★★★★★
    Rebekah Rodriguez(Verified Buyer in USA)
    Wow I'm so glad I purchased this. I love the eye color set. It is so beautiful with my skin tone. I love the shimmer. ★★★★★
    PAMELA MOORE (Verified Buyer in USA)
    Love it Love the colors of this palette ★★★★★
    Katelyn (Verified Buyer in USA)
    Rose Gold Palette Lovely! This is a Great Palette! Colors look Great and stays on all day! I Love Neturals.. ★★★★★
    Donna M. (Verified Buyer in USA)
    Rose Gold Palette I love these beautiful colors! I enjoy highlighting under my eyebrows, along my cheekbones, and nose. Was so excited to get the palette the first day it came out in stores! ★★★★★
    Panelope (Verified Buyer in USA)
    gorgeous this palette is gorgeous. the rose gold effect is lovely, without being orangey. the highlight is golden and the blush is more of a reddish hue, less pink, on my fair skin. i love it. the shadows are shimmery without being glittery, which i appreciate. on my skin tone most "rose gold" colors come up orange, but not so with these shadows. my only complaint (and not really worth docking a star) is that the packaging does not feel as luxe as the others. it is stiff to open and doesn't have the same weight as the other palettes i have from 100% Pure. but again, hardly worth docking a star. ★★★★★
    harmony (Verified Buyer in USA)
  • PRODUCT DETAILS Hydrating shaving cream nourishes and purifies to give you a super close, clean, smooth shave. Seaweeds, sea buckthorn oil, green tea and herbs soften and protect your skin. Citrus essential oil energizes and uplifts. VEGAN USA CUSTOMERS' REVIEWS
    Holy Grail I have had so many issues with shaving due to my issues with folliculitis and sensitive skin. I have no razor burn when I use this stuff. No dryness after shaving. I can't believe how well this stuff has worked. ★★★★★
    Courtney (Verified Buyer in USA)
    My favorite shaving cream! A few years ago 100% used to let you get free full sized items using your points - I actually miss it because it was an easy way to try new products that I wouldn’t normally purchase. This shaving cream I first got as a perk and loved it! Now I use it all the time. I used to get ingrown hairs from shaving but not anymore using this gentle cream. Also I’m pretty sure normal shaving cream has horrible chemicals in it including whatever is used to make it foam up so much. I also really like the scent of this shaving cream. I would recommend for anyone with sensitive skin and prone to razor burn or ingrown hairs. ★★★★★
    Kathy(Verified Buyer in USA)
    Love love love Although the amount received in the bottle isn't a lot which is a let down for the price, it really is the best. What is better than shaving your legs without titanium dioxide as an ingredient?! My legs are soft and you don't have to use a lot of product which is awesome. ★★★★★
    Stephanie (Verified Buyer in USA)
    Legs are so soft This product is a keeper. It makes shavers glide on my legs. My skin is so soft afterwards and doesnt itch. I use this for my underarms also. You don't need much so it lasts awhile. Have repurchased a couple of times already. ★★★★★
    JudyM (Verified Buyer in USA)
    Love this stuff This product is Great makes your legs so soft ★★★★★
    Terri C. (Verified Buyer in USA)
    Smooth legs Love this one. Wish it came in a bigger size. ★★★★★
    Rebecca E.(Verified Buyer in USA)
    Shaving cream This makes my legs so soft. I love it so much! ★★★★★
    Jennifer C.(Verified Buyer in USA)
    Thankful for chemical free products! My Husband LOVES this stuff. It takes a minute to get use to, as it does not "lather up" like most shaving creams, but it works just the same. He has very sensitive skin and this has never irritated or caused razor burn to his face, or my legs. Side note, he uses argan oil as an after-shave and his face feels like a baby's ****. ;-) Try it, you won't be disappointed. ★★★★★
    Amber H.(Verified Buyer in USA)
    Love it I’ve never really liked using the thick, foaming shaving cream and the consistency of this product is much better. It usually lasts me for a while too, so a little goes a long way. ★★★★★
    Haley P.(Verified Buyer in USA)