//NEW ARRIVALS

What’s New

100% PURE® stocks healthy and naturally occurring line of beauty products. These aim to not only provide you with a flawless finish, but improve the overall health of your skin, too.

  • Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free PRODUCT DETAILS For Normal, Oily, Combination Skin Types Moisturizing, skin-softening powder cleanser gently washes away makeup, sunblock, and environmental impurities. This nourishing cleanser is made with beta glucan-rich colloidal oatmeal; soothing rose petals; deeply purifying lavender; moisturizing coconut milk; restorative echinacea and anti-inflammatory botanicals like chrysanthemum, calendula, and chamomile.
    USA CUSTOMERS' REVIEWS
    PS Great Great product. So gentle...LOved it ★★★★★
    Pooja S. (Verified Buyer in USA)
    Awesome product Smells really good and it leaves your skin hydrated. Must have. ★★★★★
    Giovanna T.(Verified Buyer in USA)
    Great for Sensitive Skin I love this. So easy to use and great for sensitive skin. ★★★★★
    Stacie H. (Verified Buyer in USA)
    Excited to wash my face! I am so thrilled to wash my face every night with this calming, refreshingly clean cleanser! I LOVE the powder- it's easy to adjust how much you want to use once you add the water to your palm. My skin feels so smooth and soft after cleansing! It's a genius idea! ★★★★★
    Lynne (Verified Buyer in USA)
    love! In addition to the blood orange cleanser, this is definitely my favourite cleanser so far. It's gentle but removes all dirt from my face and does not leave my skin feeling dry. It has a beautiful natural floral smell which I love. ★★★★★
    Izna (Verified Buyer in USA)
    My new favorite! Gentle, removes sunscreen and makeup, and will be convenient for travel. ★★★★★
    Wendy S.(Verified Buyer in USA)
    Does not dry your skin! This is the first time I have used a powder face wash, and I love it! I wasn’t sure if it would dry my face out, and it doesn’t! It’s really nice being a powder because I can take it anywhere, which is really convenient. So far, I would buy again, My only worry is that it will not last as long as the argan face wash I usually use from 100% pure ★★★★★
    Jessie (Verified Buyer in USA)
  • Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free PRODUCT DETAILS For Normal, Oily, Combination Skin Types Deeply nourishing, softening mask concentrated with restorative and skin-beneficial nutrients. Beta glucan-rich colloidal oats soothe and moisturize; coconut milk softens and fortifies; calendula calms; hyaluronic acid plumps skin with hydration; rice ceramides increase suppleness, and organic matcha green tea restores and protects against environmental damage.
    USA CUSTOMERS' REVIEWS
    Great mask for the price I love masks! This one is great that it's powder form and you just add water to it. Making the ingredients untainted and undiluted! It makes my skin soft and supple. The only problem I have is that it can leave a green residue if you don't wash your face afterwards properly. Besides water, I add almond oil to the mask powder so it comes off easier and stays moist longer. But I don't like adding oil to my face before I add my serums... so I may just skip the oil next time and stick to the water. Overall it's a great price for the amount of product you get! I hope they make more varieties! ★★★★★
    Pamao T. (Verified Buyer in USA)
    New Favorite I love how soft and glowing this mask makes my face look and feel! I’ve used it twice, once in the bath and the other just hanging around the house and I like having it on in the bath best because the steam keeps the mask moisturized (directions say to spray with water of mask dries before you want to rinse off) I got good results with the mask both times but my face looked more gooey and moisturized when I used it in the bath. Love this mask it makes my skin feel so good and clean and plump ★★★★★
    Alissa (Verified Buyer in USA)
    Matcha Magic I love this mask! First, the powder form helps make each use a fresh mask, and also allows you to control what moisture factor and how much you use. I use rose water to mix instead of tap water and stir in a little dish and just use my fingers to apply. When i felt my face was dry all over, I spritzed some more rose water on my face and left another 5 minutes. To take off, I used a hot towel and let it steam and soften the mask, then just wiped off without a whole lot of tugging. This mask leaves my skin feeling smooth and quite firm and tight, but not dry. I did notice a little tinting from the turmeric but it actually gives my skin a nice glow. Plus it fades so it wasn’t a factor. I use this on the back of my hands as well and was surprised how good the skin felt and looked after. Love it!! ❤️ ★★★★★
    Miranda T. (Verified Buyer in USA)
    Amazing mask! I Love using this mask it leaves my skin feeling so soft and hydrated. ★★★★★
    Beatriz B.(Verified Buyer in USA)
  • Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free PRODUCT DETAILS For Normal, Dry, Oily, Combination Skin Types Richly moisturizing, highly anti-aging eye treatment concentrated with multiple vitamins and antioxidants to drastically lessen the appearance of lines and wrinkles; stimulate cellular regeneration; and promote both collagen and elastin production for firmer, more youthful skin around the eye area. VITAMIN C - Boosts collagen and elastin production to increase firmness and elasticity; brightens RETINOL - Lessens the appearance of lines and wrinkles; firms; evens and brightens skin tone; lightens dark / age / sun spots VITAMIN E - Protects from and Minimizes the appearance of free radical, environmental damage COQ10 - Reverses sun damage; potent antioxidant VITAMIN D3 - Skin cell repair; anti-inflammatory This eye cream pairs perfectly with our Multi-Vitamin + Antioxidants Potent PM Serum, Multi-Vitamin + Antioxidants Ultra Riche PM Treatment, and our Multi-Vitamin + Antioxidants Facial Oil.
    INTERNATIONAL CUSTOMERS' REVIEWS
    really enjoy the moisture and anti-aging effects I purchased this one along with its sister the facial oil when it came out. This one is a super concentrated for eyes. Even though the packaging says it's an eye cream but it's oil I'll still give 5 stars. The ingredients are super clean, one of the bests you can get. I experienced great results after just one use on the next day. You can control how much you want to pump out and can carefully pat around your eyes. Be careful not to put too much oil too close to your eyes or build it up step by step and massage into it as it can get in it and since it contains one of the forms of vitamin C and other citrus oils it can irritate your eyes. It has a light orange scent and nice packaging. Fine lines around my eyes disappeared and I really enjoy the moisture. :) I'll continue purchasing this one as well. Thank you 100% Pure. >3 ★★★★★
    Eszter (Verified Buyer in Hungary)
  • 0 left!
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free PRODUCT DETAILS For Normal, Dry, Oily, Combination Skin Types
    The highest quality plant oils and concentrated multi-vitamins make this nightly treatment a corrective anti-aging powerhouse. Stabilized multi-vitamins and potent antioxidants work synergistically to drastically lessen the appearance of lines and wrinkles; balance uneven skin tone; promote a more glowing complexion; support cellular regeneration, and promote collagen and elastin production for firmer, more youthful looking skin. VITAMIN C - Boosts collagen and elastin production to increase firmness and elasticity; brightens RETINOL - Lessens the appearance of lines and wrinkles; firms; evens and brightens skin tone; lightens dark / age / sun spots VITAMIN E - Protects from and Minimizes the appearance of free radical, environmental damage COQ10 - Reverses sun damage; potent antioxidant VITAMIN D3 - Skin cell repair; anti-inflammatory
    INTERNATIONAL CUSTOMERS' REVIEWS
    loving it!! When I saw the clean and awesome ingredients I immediately purchased this product when it came out. I did not regret. It's a great oil moisturizer and smells like oranges. The scent is not overpowering at all, it's really light. The serum absorbs quickly which is important for me and I experienced great results on the next day. My fine lines almost literally disappeared around my eyes, redness gone away and my complexion looked much healthier and vibrant than before. I also really like that they changed the oil base from grapeseed oil to jojoba and avocado oils as they are much much healthier. I have to add, I like the packaging too. It's dark glass, nice that you used a similar bottle as my favorite foundation the 2nd skin. Thank you 100% Pure for this wonderful product >3 became a new favorite, I'll keep purchasing it. ★★★★★
    Eszter (Verified Buyer in Hungary)
    Great product for dry aging skin I have been using this for a week and I think my complexion looks healthier and a reduction in dry skin and wrinkles the morning after application. ★★★★★
    Mary B. (Verified Buyer in United States)
  • Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free PRODUCT DETAILS For Normal, Oily, Combination Skin Types Detoxifying and pore-refining powder cleanser thoroughly washes away impurities, and remineralizes the skin without stripping or dehydrating. This deeply purifying herbal cleanser unclogs and minimizes the appearance of facial pores with mineral-rich green clay, antibacterial and detoxifying herbs, and nourishing botanicals.
    USA CUSTOMERS' REVIEWS
    Herb power! As a budding herbalist I really appreciated seeing this as a new product. Herbs are so powerful and so good for the skin. I love how this product comes in a container that makes it easy to pour the right amount. I love the gentle exfoliation it offers with each use. My face feels really nice when I wash with this product:) ★★★★★
    Jaclyn E. (Verified Buyer in USA)
    New favorite cleanser I use several of the liquid cleansers from 100% Pure but I’m excited to say that this one is a new favorite of mine. The ingredients are pure as usual and effective. The only thing I will mention that I don’t like is the price, I wish it were a little cheaper for the amount you get but overall I can’t complain. Love this company and their products and I hope they stick with quality over quantity/price. Will be back for this again I’m sure! ★★★★★
    Josie (Verified Buyer in USA)
    My skin feels so clean! I'm surprised at how much I enjoy this cleanser. I actually look forward to washing my face before bed now! I had never used a powder cleanser before, but I must say I am a fan. The texture is scrubby but not uncomfortably so. Some exfoliating cleansers are awfully scratchy feeling on the face, but this is nice and gentle. It has a kind of minty smell to it that is SO refreshing! It's a mild scent, so don't worry about it lasting or anything. All in all, it makes my skin feel clean and fresh and happy. I really like this one! ★★★★★
    Jamie (Verified Buyer in USA)
    Powder is a Gamechanger This stuff lathers perfectly! First time using powdered facial cleansers for me and I’m in love. It doesn’t foam as well as the gel formulas do on a konjac sponge (which I’ve also fell in love with) but rub your hands together with a little water and foam appears! It’s ideal for travel. The scent is light, cool and refreshing. Green clay is very balancing for my oily and sensitive skin. I’ve been waiting for a product from this company similar to the Lavender Seafoam Facial Cleaner and this has to be the most similar formula so far. Very pleased! ★★★★★
    Jessica L. (Verified Buyer in USA)
    Awesome Different at first but I love being able to control the consistency by how much water is added ★★★★★
    Natalie L. (Verified Buyer in USA)
    Just what I needed! I’ve only been using it for a week and I can tell a huge difference! My skin always burned with other cleansers, so I decided to try something all natural and I am never going back. I can’t wait to try more products! ★★★★★
    Salem (Verified Buyer in USA)
    Refreshing cleanser So far so good. This face wash makes my face feel refreshed and very clean. ★★★★★
    Tracie N. (Verified Buyer in USA)
    Seeing quick results Seeing quick results ★★★★★
    Jessica Q. (Verified Buyer in USA)
  • Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free PRODUCT DETAILS For Normal, Oily, Combination Skin Types A skin brightening treatment concentrated with vitamin C to support collagen and elastin production, for enhanced firmness and elasticity. Fruit enzymes, beet lactic acid, and fermented rice kojic acid gently peel away dullness and even skin tone, lessening the appearance of dark age spots. This revitalizing facial mask is designed to leave skin vibrant and glowing.
    USA CUSTOMERS' REVIEWS
    LOVE IT My new favorite mask! ★★★★★
    Naima A. (Verified Buyer in USA)
    New Favorite! I absolutely love this new mask! It not only gives my skin a beautiful glow but the texture is so smooth and tight afterward. This mask doesn't feel stripped, but nice and hydrated. The scent is also very pleasant and smells like citrus. Since I am a medium skin tone, I didn't notice any staining or yellow tint that was abnormal. I also would consider my skin to be a combination to dry and very sensitive this mask didn't cause any discomfort. Using it twice a week, I've noticed improvement with my hyperpigmentation and I'm noticing a more even complexion. I would highly recommend this product to everyone!! ★★★★★
    Erika (Verified Buyer in USA)
    Love it It just leaves your face so smooth and with a dash of orange glow ★★★★★
    Renata C. (Verified Buyer in USA)
    A MUST HAVE!! Probably my favorite mask so far, it really brightened my skin and gave a healthy glow to my skin. I used on my face, and neck. Firming and not drying. ★★★★★
    Lori G.(Verified Buyer in USA)
  • 0 left!
    Fruit Pigmented® icon - Product Page Fruit Pigmented®   Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free   PRODUCT DETAILS For Normal, Dry Skin Types     |     Full Coverage     |     Semi-Dewy Finish A swatch card features sachets of 4 shades of the Water Foundation (plus our Luminous Primer!), this card makes it easy for you to find your perfect match. Fruit Pigmented® icon - Product Page Fruit Pigmented® Full Coverage Water Foundation: Fair/Light consists of: - Luminous Primer - NEUTRAL 1.0 - WARM 2.0 - NEUTRAL 2.0 - WARM 3.0
    • Coverage 
    • Finish       
     
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®   Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free   PRODUCT DETAILS For Normal, Dry Skin Types     |     Full Coverage     |     Semi-Dewy Finish A swatch card features sachets of 4 shades of the Water Foundation (plus our Luminous Primer!), this card makes it easy for you to find your perfect match. Fruit Pigmented® icon - Product Page Fruit Pigmented® Full Coverage Water Foundation: Medium/Tan consists of: - Luminous Primer - OLIVE 3.0 - NEUTRAL 3.0 - OLIVE 4.0 - NEUTRAL 4.0
    • Coverage 
    • Finish       
     
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free PRODUCT DETAILS Moonstone Glow - An icy pink luminizer with white and lavender shimmer. 100% PURE Gemmed Luminizer reveals glowing & luminous skin with real, light-reflecting gemstones. Colored from antioxidant-rich fruit pigments, rather than harmful synthetic dyes. Rose Gold is a warm, peachy gold luminizer with golden yellow shimmer.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free PRODUCT DETAILS Silky, illuminating creme gives you an instantly incandescent glow, with thousands of light reflective pigments that highlight your skin where applied. Formula is infused with antioxidants and free of toxins. VEGAN
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free PRODUCT DETAILS Silky, illuminating creme gives you an instantly incandescent glow, with thousands of light reflective pigments that highlight your skin where applied. Formula is infused with antioxidants and free of toxins. VEGAN
  • Rated 5.00 out of 5
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free PRODUCT DETAILS A rose gold treasure trove of warm metallics and stunning shimmer. Deluxe fruit pigmented® palette includes a highlighter, blush, and 3 eyeshadows. Look luxurious with this rose gold treasure trove, featuring warm metallic shades and stunning shimmer. Pigmented from antioxidant rich fruits, vegetables, and other skin beneficial plants. This deluxe palette features a highlighter, blush, and 3 eyeshadows all made with skin healthy ingredients. Palette includes: PRISM: Pale, rose gold highlighter with pearly shimmer. PRIMP: Coppery rosy blush with slight golden shimmer. LUSTER: Warm bronze eyeshadow with plum undertone and shimmer. GLEAM: Pale, rose nude eyeshadow with pink undertone and shimmer. GLIMMER: Rose gold eyeshadow with shimmer.   USA CUSTOMERS' REVIEWS
    Gorgeous! I have the Pretty Naked and Better Naked palettes in addition to the Rose Gold palette. The Rose Gold is by far my favorite. I use the illuminator and eye shadows daily. The blush is pretty, but doesn't look particularly well on me. I will definitely purchase this palette again in the future. ★★★★★
    Sam P. (Verified Buyer in USA)
    So so pretty! This palette is gorgeous and the shades have a beautiful shine/shimmer to them! I actually have never used blush before so I was excited to try this one out. It's a deeper rose blush color and looks very nice on my light/tan/cool complexion. The highlighter has a nice shimmer and is more low-key/not a blinding highlighter. I think it looks best for a daily kind of look (but probably could be built up for a night time look). The eyeshadow shades are gorgeous and more of a taupe-y kind of color rather than pinks (which I like for a more day-time kind of look). Only downside for me is that the shades have quite a bit of fall out and the palette is smaller than it appears online. But overall still glad I got it, if anything for the pretty blush shade and another highlighter. ★★★★★
    Rebekah Rodriguez(Verified Buyer in USA)
    Wow I'm so glad I purchased this. I love the eye color set. It is so beautiful with my skin tone. I love the shimmer. ★★★★★
    PAMELA MOORE (Verified Buyer in USA)
    Love it Love the colors of this palette ★★★★★
    Katelyn (Verified Buyer in USA)
    Rose Gold Palette Lovely! This is a Great Palette! Colors look Great and stays on all day! I Love Neturals.. ★★★★★
    Donna M. (Verified Buyer in USA)
    Rose Gold Palette I love these beautiful colors! I enjoy highlighting under my eyebrows, along my cheekbones, and nose. Was so excited to get the palette the first day it came out in stores! ★★★★★
    Panelope (Verified Buyer in USA)
    gorgeous this palette is gorgeous. the rose gold effect is lovely, without being orangey. the highlight is golden and the blush is more of a reddish hue, less pink, on my fair skin. i love it. the shadows are shimmery without being glittery, which i appreciate. on my skin tone most "rose gold" colors come up orange, but not so with these shadows. my only complaint (and not really worth docking a star) is that the packaging does not feel as luxe as the others. it is stiff to open and doesn't have the same weight as the other palettes i have from 100% Pure. but again, hardly worth docking a star. ★★★★★
    harmony (Verified Buyer in USA)
  • PRODUCT DETAILS Hydrating shaving cream nourishes and purifies to give you a super close, clean, smooth shave. Seaweeds, sea buckthorn oil, green tea and herbs soften and protect your skin. Citrus essential oil energizes and uplifts. VEGAN USA CUSTOMERS' REVIEWS
    Holy Grail I have had so many issues with shaving due to my issues with folliculitis and sensitive skin. I have no razor burn when I use this stuff. No dryness after shaving. I can't believe how well this stuff has worked. ★★★★★
    Courtney (Verified Buyer in USA)
    My favorite shaving cream! A few years ago 100% used to let you get free full sized items using your points - I actually miss it because it was an easy way to try new products that I wouldn’t normally purchase. This shaving cream I first got as a perk and loved it! Now I use it all the time. I used to get ingrown hairs from shaving but not anymore using this gentle cream. Also I’m pretty sure normal shaving cream has horrible chemicals in it including whatever is used to make it foam up so much. I also really like the scent of this shaving cream. I would recommend for anyone with sensitive skin and prone to razor burn or ingrown hairs. ★★★★★
    Kathy(Verified Buyer in USA)
    Love love love Although the amount received in the bottle isn't a lot which is a let down for the price, it really is the best. What is better than shaving your legs without titanium dioxide as an ingredient?! My legs are soft and you don't have to use a lot of product which is awesome. ★★★★★
    Stephanie (Verified Buyer in USA)
    Legs are so soft This product is a keeper. It makes shavers glide on my legs. My skin is so soft afterwards and doesnt itch. I use this for my underarms also. You don't need much so it lasts awhile. Have repurchased a couple of times already. ★★★★★
    JudyM (Verified Buyer in USA)
    Love this stuff This product is Great makes your legs so soft ★★★★★
    Terri C. (Verified Buyer in USA)
    Smooth legs Love this one. Wish it came in a bigger size. ★★★★★
    Rebecca E.(Verified Buyer in USA)
    Shaving cream This makes my legs so soft. I love it so much! ★★★★★
    Jennifer C.(Verified Buyer in USA)
    Thankful for chemical free products! My Husband LOVES this stuff. It takes a minute to get use to, as it does not "lather up" like most shaving creams, but it works just the same. He has very sensitive skin and this has never irritated or caused razor burn to his face, or my legs. Side note, he uses argan oil as an after-shave and his face feels like a baby's ****. ;-) Try it, you won't be disappointed. ★★★★★
    Amber H.(Verified Buyer in USA)
    Love it I’ve never really liked using the thick, foaming shaving cream and the consistency of this product is much better. It usually lasts me for a while too, so a little goes a long way. ★★★★★
    Haley P.(Verified Buyer in USA)