100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that’s what we call “high performance foundation makeup”!
Rich and creamy, full coverage Fruit Dyed Makeup that conceals all imperfections so you look like you have perfect skin without looking or feeling heavy. Creme to matted powder finish makes your skin velvet soft. Formula is enriched with antioxidant packed super fruits, vitamins and other skin nourishing nutrients. SPF 20 protects your skin from sun’s UVA and UVB rays. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes.