Earn 50 Reward Points for Product Review

Vitamin C Serum


Rated 4.93 out of 5 based on 15 customer ratings
(15 customer reviews)


Stable, potent Vitamin C boost for all skin types to help firm the skin and brighten skin tone. Lightweight, absorbs quickly. Use on clean skin, under other treatments or alone.



Aloe Barbadensis Leaf (Organic Aloe Gel)*, Vitamin C (Magnesium Ascorbyl Phosphate), Loofah Cylindrica (Vegetable Cellulose), Vitamin E (Tocopherol), Xanthan Gum, Pyrus Malus Fruit (Green Apple) Extract, Vitis Vinifera Fruit (Grape) Extract, Vitamin B5 (Panthenol), Superoxide Dismutase (Antioxidant), Alpha Lipoic Acid, Brassica Oleracea Italica (Broccoli) Seed Oil, Linum Usitatissimum (Flax Seed) Oil, Oenothera Biennis (Evening Primrose) Oil, Canadian Salix Alba Bark (Willow Bark) Extract, Hamamelis Virginiana Water (Witch Hazel), Ethyl Hexyl Glycerin * Certified Organic

Apply a small amount after cleansing, before moisturizing on slightly damp skin. Most effective when used in PM.

For all skin types. For those desiring a brighter, smoother complexion.

1 fl oz / 30 ml


Great Serum!!!
I recently purchased this in a package deal and boy am I glad I did. I never miss a night applying this. Leaves my skin feeling soft and I really can see a difference. Will definitely order again!
Pamela (Verified Buyer in USA)

My skin feels smooth and
My skin feels smooth and fairer. Thanks 100% pure! Love your product!
Margie P. (Verified Buyer in USA)

My favorite serum
I love the Vitamin C serum cause it makes my skin glow. I use it every morning and night. I have tried others but this is by far my favorite.
Julie B. (Verified Buyer in USA)

Sooo amazing!
Iv been using this serum day and night for about a month and my skin is so much smoother and brighter! I can’t wait to try new products! I wish they gave a few samples with your order so you can try things first though
ashlee v. (Verified Buyer in USA)

Love this!
This is great! I have issues with acne scarring and the Vitamin C serum has faded those spots!
Eriel (Verified Buyer in USA)

Highly recommend!
Love this stuff – I have acne prone skin and prefer to make my own skin care due to my specific needs but this serum is awesome, it helps prevent breakouts, eleaviates my redness, and lightens post acne marks. My skin feels fresh and looks glowy.
Devon (Verified Buyer in USA)

I have been using this since I learned about 100% pure nearly 4 years ago. After major surgery, I was told I had 0, literally 0 immune system. I threw out/donated ALL of my girl products, everything in the bathroom, literally, and I was a hotel shampoo hoarder. On the Internet, I found 3 companies I use, this one is my absolute favorite!! Anyway, this product in particular, I believe I first received as a bonus on my first order—Hooked!! It is a MUST. I use it daily, both AM and PM, and at times during the day if My skin feels a bit dry. I do not wear makeup, so a lot of their facial products, it isn’t time sensitive when I use them. I am only 34 and I REALLY hope this stays in their product line for many many years. Seriously y’all, try it!
Daph (Verified Buyer in USA)

Love it
I’ve tried countless Vitamin C serums both clean & not clean brands. This one is definitely my favorite, I can’t even count how many bottles I’ve gone through. Trying to fade resistant acne scarring & hyperpigmentation from years ago. This is both gentle & effect. I find one pump sufficient for my entire face, another for the neck/declotage. When I recently ran out of this and started using a “Banish” serum in my cabinet I could immediately see and feel a difference in my skin, which lead me to order this one again immediately. It arrived today, thank goodness!
Kelly O. (Verified Buyer in USA)

15 reviews for Vitamin C Serum

  1. Rated 5 out of 5

    Jamalia Mathan (verified owner)

    My favourite
    I really like this serum. It’s like a gel-like serum and this is what i want! Have been using it for about 3 weeks, i can notice that my skin becomes brighter.

  2. Rated 5 out of 5

    Jennifer Liew (verified owner)

    Best Vitamin C serum!
    This is my second bottle. It works!

  3. Rated 5 out of 5

    Angeline Wong (verified owner)

    It works!

    Just received it today and applied it onto my whole face after a face wash and toner. I’m seriously surprised that it shrunk a pimple on my chin! Look forward to see its effect on my whole face in the long run.

  4. Rated 5 out of 5

    Casey Wong (verified owner)

    Love it!
    I love serum that is not an oily type. I have been using this for about 4 months, my skin tone has improved so much. I used day & night twice a day! Wonderful serum.

  5. Rated 5 out of 5

    Yoke Ching Ng (verified owner)

    My 3rd bottles and my skin becomes so much brighter.

    Have been using this vitamin c serum for a few months. Awesome serum. My skin texture improved so much and much brighter. I’m gonna try your organic collection!

  6. Rated 5 out of 5

    Eunice (verified owner)

    Almost finish my bottle of vitamin c serum! Skin has become brighter and smoother. I love this product!!

  7. Rated 4 out of 5

    Regine R (verified owner)

    My skin has been brighter since using this Vitamin C serum. The only thing is this serum doesn’t have any hyaluronic acid in it, thus I’ve to use a natural hyaluronic acid serum on top of this to get more hydration.

  8. Rated 5 out of 5

    Joanna Cheah (verified owner)

    Just started using this serum about 3 weeks ago and I noticed visible improvement in my skin texture and radiance.

  9. Rated 5 out of 5

    Chandrika Bhaskaran (verified owner)

    Been using this for about a month now…absolutely love it. Makes my skin soft and I can see it’s getting brighter day by day. Thank you 100% Pure. Keep making amazing pure products.

  10. Rated 5 out of 5

    Kathy Ng (verified owner)

    I love this serum, i feel that it helps keep my face clear and bright.

  11. Rated 5 out of 5

    Mandy Foong (verified owner)

    Excellent serum!

  12. Rated 5 out of 5

    Rozmah (verified owner)

    My skin looks tighter and brighter. Definitely will buy again.

  13. Rated 5 out of 5

    Wendy Tan (verified owner)

    One of my favourite items! It brightens up my skin.

  14. Rated 5 out of 5

    Mun Yee (verified owner)

    One of the best brightening serum. I use it at night for over a few weeks and could notice the difference. Texture is a little like aloe vera gel. Not too sticky. Also has helped minimise breakouts

  15. Rated 5 out of 5

    Carol Lim (verified owner)

    My favourite serum. I do a double serum every night. layer this vitamin c serum after multi-vitamin serum. My skin has become clear and glowing. Wonderful serum!

Only logged in customers who have purchased this product may leave a review.