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Out of stock
Fruit Pigmented®
Natural
Vegan
Cruelty Free
Gluten Free Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear. SOURCE Made in USA
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Out of stock
Fruit Pigmented®
Natural
Vegan
Cruelty Free
Gluten Free Lightweight eyebrow gel defines and sculpts for a full, more polished look. Green tea leaf fibers add volume, while Pro Vitamin B5 and Vitamin E strengthen. SOURCE Made in USA
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DESCRIPTION This Pretty Naked Palette will make you look gorgeous, naturally. Soft, neutral tones that will enhance and beautify without making you look too made up. 100% Natural, nourishing formulas packed with antioxidants, vitamins and beautiful colors from pigments of fruits, seeds, flowers and vegetables. To create a variety of perfectly pretty looks, use our extensive collection of Cruelty-Free brushes. Vegan -
Natural
Vegan
Cruelty Free
Gluten Free
Softening. This gentle yet powerful cleanser provides a safer and natural alternative to Retinol to stimulate cellular turnover for a smoother complexion, lighten age/sun spots for a more even skin tone and visibly lessen the appearance of lines and wrinkles. SOURCE Made in USA -
Out of stock
Fruit Pigmented®
Natural
Vegan
Cruelty Free
Gluten Free Creamy, lightweight concealer colored from fruit and made with hydrating olive squalane. Blendable and buildable for medium-full coverage with a satin finish. SOURCE Made in USA
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DESCRIPTION Ultra light, broad spectrum SPF 30 mist is ideal for mess-free, full body sun protection. This mattifying formula uses Yerba mate tea leaf to fortify skin with antioxidants, to help protect against damaging free radicals and environmental pollutants. Our water-resistant, coral reef-safe sunscreen is made with broad spectrum mineral zinc oxide, and sprays evenly for full coverage. - Antioxidant rich yerba mate extract - Advanced zinc oxide broad spectrum sun protection, no synthetic chemical sunscreens - Quick drying, easy-to-apply continuous spray - Lightweight & naturally-derived formula - Sprays evenly & smoothly for full coverage - Water resistant (80 minutes) VEGAN -
Out of stock
Natural
Vegan
Cruelty Free
Gluten Free
Hydrating Makeup Remover. Hydrating cleansing water gently rinses away makeup, sunblock, excess oil, and environmental toxins while purifying and toning with calming floral waters.
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Natural
Vegan
Cruelty Free
Gluten Free PRODUCT DETAILS For Normal, Oily, Combination Skin Types Detoxifying and pore-refining powder cleanser thoroughly washes away impurities, and remineralizes the skin without stripping or dehydrating. This deeply purifying herbal cleanser unclogs and minimizes the appearance of facial pores with mineral-rich green clay, antibacterial and detoxifying herbs, and nourishing botanicals.
USA CUSTOMERS' REVIEWSHerb power! As a budding herbalist I really appreciated seeing this as a new product. Herbs are so powerful and so good for the skin. I love how this product comes in a container that makes it easy to pour the right amount. I love the gentle exfoliation it offers with each use. My face feels really nice when I wash with this product:) ★★★★★
New favorite cleanser I use several of the liquid cleansers from 100% Pure but I’m excited to say that this one is a new favorite of mine. The ingredients are pure as usual and effective. The only thing I will mention that I don’t like is the price, I wish it were a little cheaper for the amount you get but overall I can’t complain. Love this company and their products and I hope they stick with quality over quantity/price. Will be back for this again I’m sure! ★★★★★
My skin feels so clean! I'm surprised at how much I enjoy this cleanser. I actually look forward to washing my face before bed now! I had never used a powder cleanser before, but I must say I am a fan. The texture is scrubby but not uncomfortably so. Some exfoliating cleansers are awfully scratchy feeling on the face, but this is nice and gentle. It has a kind of minty smell to it that is SO refreshing! It's a mild scent, so don't worry about it lasting or anything. All in all, it makes my skin feel clean and fresh and happy. I really like this one! ★★★★★
Powder is a Gamechanger This stuff lathers perfectly! First time using powdered facial cleansers for me and I’m in love. It doesn’t foam as well as the gel formulas do on a konjac sponge (which I’ve also fell in love with) but rub your hands together with a little water and foam appears! It’s ideal for travel. The scent is light, cool and refreshing. Green clay is very balancing for my oily and sensitive skin. I’ve been waiting for a product from this company similar to the Lavender Seafoam Facial Cleaner and this has to be the most similar formula so far. Very pleased! ★★★★★
Awesome Different at first but I love being able to control the consistency by how much water is added ★★★★★
Just what I needed! I’ve only been using it for a week and I can tell a huge difference! My skin always burned with other cleansers, so I decided to try something all natural and I am never going back. I can’t wait to try more products! ★★★★★
Refreshing cleanser So far so good. This face wash makes my face feel refreshed and very clean. ★★★★★
Seeing quick results Seeing quick results ★★★★★
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Out of stock
Natural
Vegan
Cruelty Free
Gluten Free
Moisturizing sunscreen lotion defends against harmful UV rays with SPF 30 protection, while nourishing and rehydrating thirsty skin with green tea and aloe.
SOURCE Made in USA
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Out of stock
Fruit Pigmented®
Natural
Vegan
Cruelty Free
Gluten Free PRODUCT DETAILS A rose gold treasure trove of warm metallics and stunning shimmer. Deluxe fruit pigmented® palette includes a highlighter, blush, and 3 eyeshadows. Look luxurious with this rose gold treasure trove, featuring warm metallic shades and stunning shimmer. Pigmented from antioxidant rich fruits, vegetables, and other skin beneficial plants. This deluxe palette features a highlighter, blush, and 3 eyeshadows all made with skin healthy ingredients. Palette includes: PRISM: Pale, rose gold highlighter with pearly shimmer. PRIMP: Coppery rosy blush with slight golden shimmer. LUSTER: Warm bronze eyeshadow with plum undertone and shimmer. GLEAM: Pale, rose nude eyeshadow with pink undertone and shimmer. GLIMMER: Rose gold eyeshadow with shimmer. USA CUSTOMERS' REVIEWS
Gorgeous! I have the Pretty Naked and Better Naked palettes in addition to the Rose Gold palette. The Rose Gold is by far my favorite. I use the illuminator and eye shadows daily. The blush is pretty, but doesn't look particularly well on me. I will definitely purchase this palette again in the future. ★★★★★
So so pretty! This palette is gorgeous and the shades have a beautiful shine/shimmer to them! I actually have never used blush before so I was excited to try this one out. It's a deeper rose blush color and looks very nice on my light/tan/cool complexion. The highlighter has a nice shimmer and is more low-key/not a blinding highlighter. I think it looks best for a daily kind of look (but probably could be built up for a night time look). The eyeshadow shades are gorgeous and more of a taupe-y kind of color rather than pinks (which I like for a more day-time kind of look). Only downside for me is that the shades have quite a bit of fall out and the palette is smaller than it appears online. But overall still glad I got it, if anything for the pretty blush shade and another highlighter. ★★★★★
Wow I'm so glad I purchased this. I love the eye color set. It is so beautiful with my skin tone. I love the shimmer. ★★★★★
Love it Love the colors of this palette ★★★★★
Rose Gold Palette Lovely! This is a Great Palette! Colors look Great and stays on all day! I Love Neturals.. ★★★★★
Rose Gold Palette I love these beautiful colors! I enjoy highlighting under my eyebrows, along my cheekbones, and nose. Was so excited to get the palette the first day it came out in stores! ★★★★★
gorgeous this palette is gorgeous. the rose gold effect is lovely, without being orangey. the highlight is golden and the blush is more of a reddish hue, less pink, on my fair skin. i love it. the shadows are shimmery without being glittery, which i appreciate. on my skin tone most "rose gold" colors come up orange, but not so with these shadows. my only complaint (and not really worth docking a star) is that the packaging does not feel as luxe as the others. it is stiff to open and doesn't have the same weight as the other palettes i have from 100% Pure. but again, hardly worth docking a star. ★★★★★
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Out of stock
Natural
Vegan
Cruelty Free
Gluten Free DESCRIPTION Superfruit oils contain the highest concentration of nutrients, making them extremely nourishing and moisturizing. Powerful, potent superfruit antioxidants and vitamins increase elasticity and lessen appearance of lines and wrinkles.
USA CUSTOMERS' REVIEWSNourishing Eye Cream I use this eye cream during the day. I needed some added moisture, but I didn't want my skin to feel greasy. I've used this for about a week now and I love the smell and am very happy with the consistency and the results. I would definitely buy this again. ★★★★★
I love this product Keeps my eye area super moisturized! I love this! ★★★★★
Love this eye cream! This eye cream is so nourishing and hydrating! It makes my eyes come to life again in the morning. Definitely, a must buy! ★★★★★
Perfect night time eye cream I was hesitant to purchase this but wanted a cleaner night time eye cream. I love it! It soaks in pretty well and a little goes a long way. Its very smooth. I did accidentally use it in the morning once and my eye makeup was not as put together as it normally is but I still love it at night. ★★★★★
Loved it! Loved it! Very moisturizing. Really does minimize lines as long as you keep using it. Has made my eyes overall so much more moisturized. ★★★★★
Instant Results My skin looked plumper at the first use. I will buy again. ★★★★★
Great moisturizer Great moisturizer, keeps skin underneath eyes from drying out during the day! Smells fabulous, a little goes a long way! ★★★★★
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Out of stock
DESCRIPTION Better Naked Palette amplifies rosy, taupe, and beige toned nudes with shimmery, gilded metallics. Pigmented from antioxidant rich fruits, vegetables, tea, and other skin beneficial plants. Healthy, natural color cosmetics formulated with skin nourishing nutrients. This deluxe palette features a highlighter, blush, and 3 stunning eye shadows. USA CUSTOMERS' REVIEWSLove this palette All of these colors are stunning and beautiful. They are unique but still perfect for neutral everyday wear. ★★★★★
Favorite Palette debated purchasing this because I tend to only use 1 or 2 shades in the palettes. I absolutely love and use all of the shades in this one. I am currently light to light medium, and this palette will continue to be my "go to" when I tan. It's perfect for various occasions/ looks (natural, every day, date night, dramatic, etc). I will repurchase. ★★★★★
Perfection in a palette! I am super impressed with these beautiful colors, their pigmentation, and their staying power! Seriously love this palette and I'm so amazed with the quality of 100% pure products!! ★★★★★
Stunning I’m in love with this palette and use it every day! The highlight and blush are lovely and can be used as shadows. All the powders have lasting power and no fall out. Highly, highly recommend! ★★★★★
Beautiful palette I love this palette! The colors are beautiful and bold but create such a natural look! ★★★★★
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Out of stock
Natural
Vegan
Cruelty Free
Gluten Free DESCRIPTION Fermented rice water is rich in enzymes, amino acids, malic acid, minerals, and vitamins to brighten, exfoliate, and deeply soften skin. White mulberry, mushroom, licorice, and citrus balance skin tone, lessen appearance of dark spots, and brighten. Washes away makeup and other impurities without stripping or dehydrating.
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Out of stock
Natural
Vegan
Cruelty Free
Gluten Free
Brightening facial toner uses enzymes and amino acids from fermented rice water (Sake) to brighten, hydrate, plump, and deeply soften skin.
SOURCE Made in USA
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Out of stock
Natural
Vegan
Cruelty Free
Gluten Free
Rich, luxurious cream drenches skin in deep moisture, delivers nutrient-rich sea minerals and vitamins, and plumps skin with hydrating seaweed polysaccharides.
SOURCE Made in USA
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Out of stock
fair with rose undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
Out of stock
fair with neutral to warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
Out of stock
light with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
Out of stock
light medium with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
Out of stock
medium with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
Out of stock
medium with golden undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
Out of stock
tan with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
DESCRIPTION Our Fruit Pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals. Black Tea is a midnight black. VEGETARIAN -
Out of stock
Natural
Vegan
Cruelty Free
Gluten Free
Ultra volumizing conditioner invigorates your scalp while hydrating, smoothing, and strengthening your strands. Our carefully crafted formula gives your locks extra glossy shine, bounce, and weightless volume with sea kelp and provitamin B5. Pure peppermint essential oil refreshes the scalp and invigorates the senses, while promoting healthy hair growth. This sulfate-free conditioner is safe and gentle enough for even color treated hair.
SOURCE Made in USA
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Out of stock
DESCRIPTION Super lightweight detangler adds shine and bounce without weighing hair down. Strengthens, detangles, hydrates and nourishes. Gentle enough for color treated and all hair types. Free of synthetic chemicals, artificial fragrances, chemical preservatives, sulfates, detergents or any other harsh ingredients. Vegan -
Out of stock
Natural
Vegan
Cruelty Free
Gluten Free
Purifies to unclog pores and stimulate circulation in the scalp. Intense hydration helps to alleviate dryness, itching and flaking for healthy, nourished hair.
SOURCE Made in USA
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Out of stock
DESCRIPTION Restorative conditioner deeply moisturizes, repairs, softens and detangles dry, damaged hair. Gentle enough for color treated and all hair types. Formula does not contain synthetic chemicals, artificial fragrances, chemical preservatives, sulfates, detergents or any other harsh ingredients. Vegetarian -
Out of stock
Natural
Vegan
Cruelty Free
Gluten Free
Hydrating shampoo gently washes away excess oil while giving hair brilliant shine, bounce, and vibrancy. Fortifies for healthier, stronger hair.
SOURCE Made in USA
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Out of stock
fair with neutral to warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
Out of stock
light with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
light medium with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
Out of stock
Fair with neutral undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
Light with warm peach undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
Light medium with warm undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
Medium with warm undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
Tan with neutral undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
Dark with neutral undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
medium with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
Out of stock
medium with golden undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
Out of stock
tan with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
Out of stock
medium with golden undertone DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin beneficial nutrients for the most healthy skin. Vegan -
Out of stock
medium with warm undertone DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin beneficial nutrients for the most healthy skin. Vegan -
Out of stock
light medium with neutral undertone DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin beneficial nutrients for the most healthy skin. Vegan