Natural Makeup
It’s what’s inside your “purely natural” cosmetics that count. And what’s not in your so-called “natural” cosmetics that counts, too. Free of toxins found in conventional mass-market beauty products and even in the “natural” brands.
If you’re not using 100% PURE®’s antioxidant packed, toxin-free, natural makeup, then chances are you’re putting thousands of toxic chemicals on your skin. 100% PURE®’s natural cosmetics and makeup collection lets you push the reset button on a toxic lifestyle. Made with the highest quality nutrients for your skin. So your face, eyes, lips and nails are all radiant and toxin-free.
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Out of stock
Fair with neutral undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
Light with warm peach undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
Light medium with warm undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
Medium with warm undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
Tan with neutral undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
Dark with neutral undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Fruit Pigmented® 
Natural 
Vegan 
Cruelty Free 
Gluten Free
Anti-bacterial blotting sheets are perfect for dabbing away oil and shine or touching up makeup. Made with anti-bacterial wood pulp and hemp.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Translucent to tinted setting powders made with mattifying bamboo silica to absorb excess oil, stamp out shine, and refract light for a soft, poreless finish.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
This creamy, long-lasting eyeliner pencil glides easily onto lids to line and define your eyes, while nourishing skin with jojoba oil.
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Made in Czech Republic -
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DESCRIPTION Ultra soft cruelty-free bristles create a blunt, flat brush head that is ideal for applying liquid and cream foundations or tinted moisturizers. Can also be used to apply illuminating cremes or cream blushes. VEGAN -
Out of stock
tan with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
Out of stock
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Creamy, lightweight concealer colored from fruit and made with hydrating olive squalane. Blendable and buildable for medium-full coverage with a satin finish.
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Made in USA -
Out of stock
DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Providing adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearance like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Fruit Pigmented® makeup palette of nude, blush, and metallic tones. Includes eyeshadows, blush, and highlighter colored from fruit and vegetable pigments.
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Made in USA -
Out of stock
DESCRIPTION Better Naked Palette amplifies rosy, taupe, and beige toned nudes with shimmery, gilded metallics. Pigmented from antioxidant rich fruits, vegetables, tea, and other skin beneficial plants. Healthy, natural color cosmetics formulated with skin nourishing nutrients. This deluxe palette features a highlighter, blush, and 3 stunning eye shadows. USA CUSTOMERS' REVIEWSLove this palette All of these colors are stunning and beautiful. They are unique but still perfect for neutral everyday wear. ★★★★★
Favorite Palette debated purchasing this because I tend to only use 1 or 2 shades in the palettes. I absolutely love and use all of the shades in this one. I am currently light to light medium, and this palette will continue to be my "go to" when I tan. It's perfect for various occasions/ looks (natural, every day, date night, dramatic, etc). I will repurchase. ★★★★★
Perfection in a palette! I am super impressed with these beautiful colors, their pigmentation, and their staying power! Seriously love this palette and I'm so amazed with the quality of 100% pure products!! ★★★★★
Stunning I’m in love with this palette and use it every day! The highlight and blush are lovely and can be used as shadows. All the powders have lasting power and no fall out. Highly, highly recommend! ★★★★★
Beautiful palette I love this palette! The colors are beautiful and bold but create such a natural look! ★★★★★
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Versatile range of blush makeup made from finely pressed rice powder and antioxidant-rich fruit pigments to give cheeks a healthy, natural flush of color.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Versatile range of blush makeup made from finely pressed rice powder and antioxidant-rich fruit pigments to give cheeks a healthy, natural flush of color.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Versatile range of blush makeup made from finely pressed rice powder and antioxidant-rich fruit pigments to give cheeks a healthy, natural flush of color.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Matte lipsticks formulated with vibrant, long-lasting color from real fruit, and a nourishing blend of cocoa and shea butter to moisturize and soften lips.
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Made in USA