Concealer

We all have our imperfections, but our natural concealer is an effective, ethical method of hiding any blemishes to ensure you’re always looking amazing. Maybe you’ve had a busy week at work and you’re struggling to hide those dark under-eye circles, or an inconvenient spot has broken out on your face. It happens to everyone, but it’s best to be prepared for such situations.

Looking for a great under eye concealer, or maybe a cream concealer? If you’re dedicated to taking care of your skin and body and concerned about what you put on it (as we are), then these products are the perfect choice.

You don’t have to sacrifice on quality and variety when you opt for our concealers, since there’s a huge range of shades available; from White Peach, to Cocoa and even Toffee!

For flawless looking skin with a clear conscience to go with it, browse our range of concealers now! We know you won’t be disappointed.

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®   Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free Ultra blendable color correctors made with hydrating olive squalane and natural pigments to banish redness, brighten your complexion, and correct dark circles.   PRODUCT DETAILS Medium to Full Coverage     |     Satin Finish Creamy color correctors made in a concealing base of ingredients like turmeric, matcha green tea, and real fruit pigments. A base of nourishing olive squalane helps to give an ultra lightweight finish that feels like real skin, while delivering complete color-correcting coverage. This luxurious and silky formula won’t crease, cake, or accentuate lines and wrinkles. Peach: The illuminating peach color corrector perfectly brightens dark circles and dull skin. Yellow: The yellow color corrector dramatically corrects blue / purple hues and lightens dark under eye circles. Green: The matcha green tea color corrector perfectly corrects redness.
    • Coverage 
    • Finish       
      USA CUSTOMERS' REVIEWS
    Perfect! >3 Do their job, clean, healthy and simple. I suggested making correctors last year and now they are here... I can't believe it! I am so happy. I instantly bought them on the launch. After using them for a few weeks I can tell they are all amazing! I have a normal skin type but sometimes dry. My shade is white peach or neutral 1.0, warm 2.0... around these. They cover well, don't crease on my skin at all. They blend easily, do their job perfectly. I love and I am grateful you made them because even though there are some natural correctors on the market they still contain bad ingredients, skin irritants and most of them or all contain titanium dioxide which sorry but I hate... these correctors are clean, healthy and simple. My skin is happy and loves it! >3 no more dark circles >3 no more redness on pimples. THANK YOU 100% PURE!! ★★★★★
    Eszter (Verified Buyer in USA)
    Peach - phenomenal! I bought the color peach for my dark under eye circles. It is a phenomenal product! Covers darkness, is super creamy and light weight, and doesn't crease. Will definitely buy again and again. Thank you 100% pure! ★★★★★
    Monique (Verified Buyer in USA)
    WOW-- thank you 100% pure I'd been waiting for a natural, green concealer for my rosacea!! Before, no matter how much production I'd put on my face, I would still have pink, sometimes red blotches... Very frustrating. The green really covers it up and cancels it out. I couldn't be more satisfied!! Pro tip: for the best finish, make sure you apply the concealer at the same time as the product you're blending it with, and blend them into your skin at the same time. ★★★★★
    Anna (Verified Buyer in USA)
    Game Changer!! I have been using in green and it erase my redness cheeks then give me smooth even tone when I apply foundation. I just love it!! I would like to try another colors now. ★★★★★
    Mio (Verified Buyer in USA)
    Perfect color for my dark circles! I bought the Peach for my undereyes and it works really well underneath my 2nd skin concealer. Makes such a huge difference than when I use the 2nd skin concealer by itself! I'm always amazed when I put this on how much brighter my undereyes look. Some days I swear I could use this on its own. The color is just perfect and very natural looking. Highly recommend : ) ★★★★★
    Katie M (Verified Buyer in USA)
    Have been waiting a long time for these! This brand is the only makeup I use, so I have been needing a color corrector and did not want to use a poisonous brand! I am using the yellow (and the peach) and my whole face has changed! People always told me how tired I look...nice, right? These correctors have completely brightened up my whole appearance and I am just delighted with them. They are definitely a face changer!! ★★★★★
    Jenn (Verified Buyer in USA)
    A-mazing! I have been using the corrector in Peach for my under eye circles for two weeks now, and all I can say is that it is magic. I have tried so many 'peachy' correctors and none has worked like this. If I'm in a rush, I don't even have to use a concealer on top of it--the pinky-peachy shade dissolves as the product gets absorbed. A+ from me--I'm a fan! I ordered the yellow corrector today. ★★★★★
    NK (Verified Buyer in USA)
    Love I'm so impressed with the texture of these. I got the yellow shade to cover under-eye circles and it sinks right into your skin and looks really natural. I apply with my ring finger and then go over the area with a buffing brush and I can't believe how much better it looks. I also got the green shade and it works wonders for covering acne scars. Big fan of these! ★★★★★
    Laura T (Verified Buyer in USA)
    Amazing Used the green, and it’s amazing! Used it for alone after my moisturizer. I am quite red and it completely took it all away. My skin looked amazing! Did not leave me green. Very concentrated, and the perfect consistency. ★★★★★
    Bennett Tholborn (Verified Buyer in USA)
  • 100pure-2nd-skin-concealer-shade-1
    Rated 5.00 out of 5
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free PRODUCT DETAILS A creamy concealer colored from fruit pigments and hydrating olive squalane. It's easily blendable and buildable, giving you even coverage with a natural finish, that looks and feels like a second skin. This skin-perfecting formula is as healthy as it is luxurious.
    • For All Skin Type
    • Medium to Full Coverage 
    • Satin Finish                          
      DIRECTION Use the applicator to sweep concealer directly onto skin, or back of hand. Blend or pat gently into skin with ring finger or brush. SIZE 0.17 fl oz / 5g
  • Rated 4.50 out of 5
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free PRODUCT DETAILS A creamy concealer colored from fruit pigments and hydrating olive squalane. It's easily blendable and buildable, giving you even coverage with a natural finish, that looks and feels like a second skin. This skin-perfecting formula is as healthy as it is luxurious.
    • For All Skin Type
    • Medium to Full Coverage 
    • Satin Finish                          
      DIRECTION Use the applicator to sweep concealer directly onto skin, or back of hand. Blend or pat gently into skin with ring finger or brush. SIZE 0.17 fl oz / 5g
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free PRODUCT DETAILS A creamy concealer colored from fruit pigments and hydrating olive squalane. It's easily blendable and buildable, giving you even coverage with a natural finish, that looks and feels like a second skin. This skin-perfecting formula is as healthy as it is luxurious.
    • For All Skin Type
    • Medium to Full Coverage 
    • Satin Finish                          
      DIRECTION Use the applicator to sweep concealer directly onto skin, or back of hand. Blend or pat gently into skin with ring finger or brush. SIZE 0.17 fl oz / 5g
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free PRODUCT DETAILS A creamy concealer colored from fruit pigments and hydrating olive squalane. It's easily blendable and buildable, giving you even coverage with a natural finish, that looks and feels like a second skin. This skin-perfecting formula is as healthy as it is luxurious.
    • For All Skin Type
    • Medium to Full Coverage 
    • Satin Finish                          
      DIRECTION Use the applicator to sweep concealer directly onto skin, or back of hand. Blend or pat gently into skin with ring finger or brush. SIZE 0.17 fl oz / 5g
  • DESCRIPTION Long-lasting concealer is water, sweat, oil and caking-resistant. Colored from antioxidant-rich fruit and vegetable pigments. Very blendable formula lasts all day. VEGAN
  • Rated 4.00 out of 5
    DESCRIPTION Long-lasting concealer is water, sweat, oil and caking-resistant. Colored from antioxidant-rich fruit and vegetable pigments. Very blendable formula lasts all day. VEGAN
  • Rated 4.00 out of 5
    DESCRIPTION Long-lasting concealer is water, sweat, oil and caking-resistant. Colored from antioxidant-rich fruit and vegetable pigments. Very blendable formula lasts all day. VEGAN
  • DESCRIPTION Long-lasting concealer is water, sweat, oil and caking-resistant. Colored from antioxidant-rich fruit and vegetable pigments. Very blendable formula lasts all day. VEGAN
  • DESCRIPTION Long-lasting concealer is water, sweat, oil and caking-resistant. Colored from antioxidant-rich fruit and vegetable pigments. Very blendable formula lasts all day. VEGAN
  • DESCRIPTION Long-lasting concealer is water, sweat, oil and caking-resistant. Colored from antioxidant-rich fruit and vegetable pigments. Very blendable formula lasts all day. VEGAN