Fruit Pigmented® 
Natural 
Vegan 
Cruelty Free 
Gluten Free
Translucent to tinted setting powders made with mattifying bamboo silica to absorb excess oil, stamp out shine, and refract light for a soft, poreless finish.
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Made in USA Natural Foundation
100% PURE® produces many different formulas for all your foundation makeup needs. Tinted Moisturizers colored from Peach and Cocoa pigments; a do-it-all BB Cream formula with UVA/UVB sunblock; a full coverage liquid Healthy Foundation infused with anti-aging superfruits; or a Powder Foundation makeup with skin purifying Eucalyptus to keep your complexion fresh all day.
Whether you want barely there, sheer makeup, medium coverage or full coverage, we have the coverage you’re looking for. We also give you a variety of different finishes: dewey, satin or matte. But one thing all 100% PURE® foundations have in common is that every formula is healthy, good for your skin and full of beneficial nutrients.
100% PURE® foundations incorporate skin care benefits. Now, that’s what we call “high performance foundation makeup”!
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Translucent to tinted setting powders made with mattifying bamboo silica to absorb excess oil, stamp out shine, and refract light for a soft, poreless finish.
SOURCE
Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Full coverage fruit pigmented® liquid foundation with soothing aloe, antioxidant-rich superfruit oils, oil-absorbing rice powder, and a flawless matte finish.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Flawless high-coverage foundation with a satin, lightly dewy finish.
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Made in USA -
Out of stock
DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin-beneficial nutrients for the most healthy skin. -
Out of stock
DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Providing adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearance like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. -
Out of stock
fair with rose undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
Out of stock
fair with neutral to warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
Out of stock
light with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
Out of stock
light medium with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
Out of stock
medium with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
Out of stock
medium with golden undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
Out of stock
tan with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
Out of stock
fair with neutral to warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
Out of stock
light with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
light medium with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
Out of stock
Fair with neutral undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
Light with warm peach undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
Light medium with warm undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
Medium with warm undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
Tan with neutral undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan