Natural Foundation

100% PURE® produces many different formulas for all your foundation makeup needs. Tinted Moisturizers colored from Peach and Cocoa pigments; a do-it-all BB Cream formula with UVA/UVB sunblock; a full coverage liquid Healthy Foundation infused with anti-aging superfruits; or a Powder Foundation makeup with skin purifying Eucalyptus to keep your complexion fresh all day.

Whether you want barely there, sheer makeup, medium coverage or full coverage, we have the coverage you’re looking for. We also give you a variety of different finishes: dewey, satin or matte. But one thing all 100% PURE® foundations have in common is that every formula is healthy, good for your skin and full of beneficial nutrients.

100% PURE® foundations incorporate skin care benefits. Now, that’s what we call “high performance foundation makeup”!

  • Rated 5.00 out of 5
    Fruit Pigmented® icon - Product Page Fruit Pigmented®   Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free Full coverage fruit pigmented® foundation with soothing aloe, antioxidant rich super fruit oils, and a flawless matte finish. Great for normal-oily skin types.   PRODUCT DETAILS For Normal, Dry, Combination Skin Types     |     Full Coverage     |     Coverage Matte Finish Rich and creamy, full coverage Fruit Dyed Makeup that conceals all imperfections so you look like you have perfect skin without looking or feeling heavy. Creme to matted powder finish makes your skin velvet soft. Formula is enriched with antioxidant-packed super fruits, vitamins and other skin-nourishing nutrients. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes.
    • Coverage 
    • Finish       
       
  • Rated 5.00 out of 5
    DESCRIPTION Silicone free primer infused with skin plumping seaweed collagen makes cosmetic application flawless and last longer; fills in lines for smoothness while keeping excess shine away. VEGAN
  • Rated 5.00 out of 5
    DESCRIPTION Silicone free, vitamin and antioxidant infused, luminous primer makes cosmetic application last longer and flawless; fills in lines for smoothness and light reflective pigments diffuse flaws and illuminates for a healthy, glowing complexion. VEGAN
  • Rated 5.00 out of 5
    DESCRIPTION Blur imperfections with this smooth-as-silk translucent setting powder made from 100% bamboo silica. Fine lines and pores are diminished, makeup lasts longer, shine is controlled, and skin looks soft-focused and radiant. Vegan
  • DESCRIPTION Blurring, skin perfecting powder provides sheer to light coverage, and makes your complexion look silky and poreless. Mattifying setting powder made in a base of bamboo silica and colored from fruit pigments. Oil absorbing silica supports collagen formation and fruit pigments are full of vitamins and antioxidants for healthy skin. Vegan
  • DESCRIPTION Blurring, skin perfecting powder provides sheer to light coverage, and makes your complexion look silky and poreless. Mattifying setting powder made in a base of bamboo silica and colored from fruit pigments. Oil absorbing silica supports collagen formation and fruit pigments are full of vitamins and antioxidants for healthy skin. Vegan
  • DESCRIPTION Blurring, skin perfecting powder provides sheer to light coverage, and makes your complexion look silky and poreless. Mattifying setting powder made in a base of bamboo silica and colored from fruit pigments. Oil absorbing silica supports collagen formation and fruit pigments are full of vitamins and antioxidants for healthy skin. Vegan
  • Rated 4.00 out of 5
    DESCRIPTION Rich and creamy, full coverage Fruit Dyed Makeup that conceals all imperfections so you look like you have perfect skin without looking or feeling heavy. Creme to matted powder finish makes your skin velvet soft. Formula is enriched with antioxidant-packed super fruits, vitamins and other skin-nourishing nutrients. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes.
  • DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin-beneficial nutrients for the most healthy skin.
  • Rated 4.50 out of 5
    DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Providing adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearance like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious.
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    fair, warm gold undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan
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    neutral toned light peach DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan
  • warm, medium gold undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan
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    warm toned, medium olive DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan
  • deep, neutral tan DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan
  • deep, cool toned mousse DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan