Natural 
Cruelty Free
Balance your skin with nature’s finest 4: Antioxidant, Brightening, Recovery & Firming. Organic & Natural Ingredients.
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What’s New
100% PURE® stocks healthy and naturally occurring line of beauty products. These aim to not only provide you with a flawless finish, but improve the overall health of your skin, too.
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Natural Cruelty Free Rejuvenating hydrogel mask made with firming peptides, replenishing seaweed collagen, soothing botanicals, and water-locking humectants for plumper, firmer, and more supple complexion.
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Ultra-hydrating, anti-inflammatory mask uses caffeine to calm redness and restore dry, sun-damaged skin while soothing with 95% aloe hydrogel material. Natural 
Vegan Cruelty Free 
Gluten Free -
Natural Cruelty Free Ultra-hydrating, anti-aging mask uses ginseng to promote collagen production and a more supple, firm complexion, while soothing with 95% aloe hydrogel material. Formally known as Ginseng Collagen Boost Mask.
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Intensely hydrating mask uses cucumber and hyaluronic acid to replenish dry skin. Hydrogel mask is composed of 95% organic aloe juice and 5% plant cellulose. Formally known as Green Tea Water Bomb Mask. Natural Vegan Cruelty Free Gluten Free -
This nourishing mask uses pumpkin, papaya, pineapple enzymes and maple alpha hydroxy acid to even the look of skin tone and smooth the look of fine lines and wrinkles—revealing skin that appears smoother, younger, and radiant. Natural Vegan Cruelty Free Gluten Free -
This antioxidant rich, natural Retinol alternative, packs a gentle but powerful punch to soften and hydrate the skin. Formulated with deeply hydrating Hyaluronic Acid and Squalane, this powerful botanical stimulates cellular turnover, boosts collagen production, lightens age and sun spots while lessening the appearance of lines and wrinkles. Natural Vegan Cruelty Free Gluten Free -
Natural Vegan Cruelty Free Gluten FreeSoftening. This gentle yet powerful cleanser provides a safer and natural alternative to Retinol to stimulate cellular turnover for a smoother complexion, lighten age/sun spots for a more even skin tone and visibly lessen the appearance of lines and wrinkles. SOURCE Made in USA -
Medicinal mushrooms deliver multiple skin benefits. Unlock firmer-looking skin with eleven different skin beneficial medicinal mushrooms and quinoa peptides that make skin more resilient, vibrant and increase firmness and elasticity. Natural Vegan Cruelty Free Gluten Free -
A luxurious blend of 11 medicinal mushrooms, hyaluronic acid & quinoa peptides for intense hydration & firmness. Antioxidant-rich formula boosts skin's glow & vibrancy. Perfect for a youthful, radiant complexion. Natural Vegan Cruelty Free Gluten Free -
Natural Vegan Cruelty Free Gluten FreePurify and revive your scalp with this invigorating Rosemary serum that stimulates hair growth from active and inactive hair follicles for visibly increased fullness. See results in 3-6 months of regular use.
SOURCE Made in USA
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Fruit Pigmented® Natural Cruelty Free Gluten FreeDESCRIPTION
Juicy pop of sheer, gorgeous tint for deeply moisturized, plumped lips and glowy cheeks. Fruit pigments are packed full of vitamins and antioxidants to nourish, restore and protect.
Our beloved Fruit Pigmented® Lip & Cheek Tint is now reinvented with a new formulation: enjoy smoother application, light-medium coverage, and a radiant, glowy finish.