What’s New

100% PURE® stocks healthy and naturally occurring line of beauty products. These aim to not only provide you with a flawless finish, but improve the overall health of your skin, too.

  • The 4 Elements Revival Set

    RM179.00RM349.00
    or 3 payments of RM59.67 – RM116.33 with

    Natural icon - Product Page Natural  Cruelty free icon - Product Page Cruelty Free  

    Balance your skin with nature’s finest 4: Antioxidant, Brightening, Recovery & Firming. Organic & Natural Ingredients.

  • Collagen Peptide Firming Hydrogel Mask

    RM49.00RM269.00
    or 3 payments of RM16.33 – RM89.67 with

    Natural icon - Product Page Natural  Cruelty free icon - Product Page Cruelty Free  

    Rejuvenating hydrogel mask made with firming peptides, replenishing seaweed collagen, soothing botanicals, and water-locking humectants for plumper, firmer, and more supple complexion.

  • Coffee Caffeine Recovery Hydrogel Mask

    RM49.00RM269.00
    or 3 payments of RM16.33 – RM89.67 with

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Ultra-hydrating, anti-inflammatory mask uses caffeine to calm redness and restore dry, sun-damaged skin while soothing with 95% aloe hydrogel material.
  • Ginseng Royal Jelly Mask

    RM49.00RM269.00
    or 3 payments of RM16.33 – RM89.67 with

    Natural icon - Product Page Natural  Cruelty free icon - Product Page Cruelty Free  

    Ultra-hydrating, anti-aging mask uses ginseng to promote collagen production and a more supple, firm complexion, while soothing with 95% aloe hydrogel material. Formally known as Ginseng Collagen Boost Mask.

  • Matcha Green Tea Antioxidant Hydrogel Mask

    RM49.00RM269.00
    or 3 payments of RM16.33 – RM89.67 with

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Intensely hydrating mask uses cucumber and hyaluronic acid to replenish dry skin. Hydrogel mask is composed of 95% organic aloe juice and 5% plant cellulose. Formally known as Green Tea Water Bomb Mask.
  • Pumpkin Enzyme Smoothing Mask

    RM199.00
    or 3 payments of RM66.33 with

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    This nourishing mask uses pumpkin, papaya, pineapple enzymes and maple alpha hydroxy acid to even the look of skin tone and smooth the look of fine lines and wrinkles—revealing skin that appears smoother, younger, and radiant.
  • Bakuchiol Moisturizer

    RM299.00
    or 3 payments of RM99.67 with

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    This antioxidant rich, natural Retinol alternative, packs a gentle but powerful punch to soften and hydrate the skin. Formulated with deeply hydrating Hyaluronic Acid and Squalane, this powerful botanical stimulates cellular turnover, boosts collagen production, lightens age and sun spots while lessening the appearance of lines and wrinkles.
  • Bakuchiol Face Wash

    RM199.00
    or 3 payments of RM66.33 with

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Softening. This gentle yet powerful cleanser provides a safer and natural alternative to Retinol to stimulate cellular turnover for a smoother complexion, lighten age/sun spots for a more even skin tone and visibly lessen the appearance of lines and wrinkles. SOURCE Made in USA
  • Mushroom Peptides Firming Serum

    RM249.00
    or 3 payments of RM83.00 with

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Medicinal mushrooms deliver multiple skin benefits. Unlock firmer-looking skin with eleven different skin beneficial medicinal mushrooms and quinoa peptides that make skin more resilient, vibrant and increase firmness and elasticity.
  • Mushroom Peptide Moisturizer

    RM269.00
    or 3 payments of RM89.67 with

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    A luxurious blend of 11 medicinal mushrooms, hyaluronic acid & quinoa peptides for intense hydration & firmness. Antioxidant-rich formula boosts skin's glow & vibrancy. Perfect for a youthful, radiant complexion.
  • Rosemary Grow Serum

    RM199.00
    or 3 payments of RM66.33 with

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Purify and revive your scalp with this invigorating Rosemary serum that stimulates hair growth from active and inactive hair follicles for visibly increased fullness. See results in 3-6 months of regular use.

    SOURCE Made in USA

  • Fruit Pigmented® Lip & Cheek Tint: Peach

    RM169.00
    or 3 payments of RM56.33 with

    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    DESCRIPTION

    Juicy pop of sheer, gorgeous tint for deeply moisturized, plumped lips and glowy cheeks. Fruit pigments are packed full of vitamins and antioxidants to nourish, restore and protect.

    Our beloved Fruit Pigmented® Lip & Cheek Tint is now reinvented with a new formulation: enjoy smoother application, light-medium coverage, and a radiant, glowy finish.

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