What’s New

100% PURE® stocks healthy and naturally occurring line of beauty products. These aim to not only provide you with a flawless finish, but improve the overall health of your skin, too.

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    NEW PACKAGING Reveal smoother, brighter, more radiant skin—naturally. This resurfacing serum uses a potent blend of fruit enzymes, AHA-rich sugars, and plant-based brighteners to gently exfoliate, even tone, and support healthy skin renewal. Formulated with green apple, pineapple, papaya, citrus, and kojic acid from fermented rice, it helps fade discoloration and leave your skin feeling refined, refreshed, and visibly luminous. SOURCE Made in USA
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    Purify and revive your scalp with this invigorating Rosemary serum that stimulates hair growth from active and inactive hair follicles for visibly increased fullness. See results in 3-6 months of regular use.

    SOURCE Made in USA

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    A luxurious blend of 11 medicinal mushrooms, hyaluronic acid & quinoa peptides for intense hydration & firmness. Antioxidant-rich formula boosts skin's glow & vibrancy. Perfect for a youthful, radiant complexion.
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    Medicinal mushrooms deliver multiple skin benefits. Unlock firmer-looking skin with eleven different skin beneficial medicinal mushrooms and quinoa peptides that make skin more resilient, vibrant and increase firmness and elasticity.
  • Out of stock

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    Revive dry, damaged hair, and prevent future damage all in this replenishing hydrator. This weightless leave-in treatment detangles, smoothes, and enhances shine. SOURCE Made in USA
  • Bakuchiol Face Wash

    RM229.00

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    Softening. This gentle yet powerful cleanser provides a safer and natural alternative to Retinol to stimulate cellular turnover for a smoother complexion, lighten age/sun spots for a more even skin tone and visibly lessen the appearance of lines and wrinkles. SOURCE Made in USA
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    This antioxidant rich, natural Retinol alternative, packs a gentle but powerful punch to soften and hydrate the skin. Formulated with deeply hydrating Hyaluronic Acid and Squalane, this powerful botanical stimulates cellular turnover, boosts collagen production, lightens age and sun spots while lessening the appearance of lines and wrinkles.
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    This nourishing mask uses pumpkin, papaya, pineapple enzymes and maple alpha hydroxy acid to even the look of skin tone and smooth the look of fine lines and wrinkles—revealing skin that appears smoother, younger, and radiant.
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    Potent, deeply penetrating Vitamin C moisturizer that firms, brightens, and intensely hydrates for radiant, youthful skin.
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    Firming eye cream powered by Vitamin C to boost collagen, smooth fine lines, and restore youthful resilience to delicate under-eyes.
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    NEW PACKAGING Re-Surfacing. Reveal glowing skin with our exfoliating cleanser made with green apple, licorice, citrus and 7% acids. These powerful fruits work in harmony to unclog and minimize pores, even skin tone and brighten leaving you with super soft to the touch skin. SOURCE Made in USA
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    NEW PACKAGING Drench your skin in lasting hydration. This lightweight, fast-absorbing moisturizer locks in moisture with watermelon hydrosol, cucumber, and polyglutamic acid to deliver a cooling burst of hydration, help restore elasticity, and visibly reduce signs of aging. Leaves skin feeling plump, dewy, and perfectly balanced—without any greasiness. SOURCE Made in USA
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    NEW PACKAGING Intense Hydration. Intensely hydrating hydrogel serum locks in watermelon hydrosol to revitalize dehydrated skin cells with skin plumping polyglumatic acid from fermented natto beans and moisture retaining hyaluronic acid. SOURCE Made in USA

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