Natural 
Vegan 
Cruelty Free 
Gluten Free
100% PURE™ Natural Dry Skin Products
When you’ve got dry skin, focusing on anything else can prove to be a bit difficult. Not only can dry, cracked skin itch, hurt and leave you feeling uncomfortable, it can also affect the way your natural makeup sits on that pretty face of yours.
Keeping your skin hydrated is essential for its overall health, but day to day life can cause it to become dry and dull. What’s that, you’ve come here for a solution? ‘Water’ good idea! 100% PURE® is the ideal destination for PURE, ethical and natural skin care products and cosmetics.
Dry skin? No problem! Our hydrating products provide quick and easy solutions to give you refreshed and rejuvenated skin that is vibrant and full of life. The innovative natural ingredients deliver much needed water to thirsty, dehydrated skin cells for a healthier complexion. Dehydrated skin shows lines more and forms wrinkles, sagging and bumps, so it’s essential to find a convenient way to remedy these issues.
For the ultimate skin care routine, it’s essential to have a combination of “hydrating” and “moisturizing” products. Moisturizing is achieved by adding oil into your skin cells, (check out our other products for this purpose!) but our hydrating products work by adding water into the cells.
Concerned that this product isn’t suitable for your lifestyle? There’s no need to worry, because it’s also 100% vegan friendly and cruelty-free so you don’t have to compromise on your beliefs and values to look and feel great.
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Potent, deeply penetrating Vitamin C moisturizer that firms, brightens, and intensely hydrates for radiant, youthful skin. -
Natural Cruelty Free Rejuvenating hydrogel mask made with firming peptides, replenishing seaweed collagen, soothing botanicals, and water-locking humectants for plumper, firmer, and more supple complexion.
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Ultra-hydrating, anti-inflammatory mask uses caffeine to calm redness and restore dry, sun-damaged skin while soothing with 95% aloe hydrogel material. Natural Vegan Cruelty Free Gluten Free -
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Natural Cruelty Free Ultra-hydrating, anti-aging mask uses ginseng to promote collagen production and a more supple, firm complexion, while soothing with 95% aloe hydrogel material. Formally known as Ginseng Collagen Boost Mask.
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Intensely hydrating mask uses cucumber and hyaluronic acid to replenish dry skin. Hydrogel mask is composed of 95% organic aloe juice and 5% plant cellulose. Formally known as Green Tea Water Bomb Mask. Natural Vegan Cruelty Free Gluten Free -
This nourishing mask uses pumpkin, papaya, pineapple enzymes and maple alpha hydroxy acid to even the look of skin tone and smooth the look of fine lines and wrinkles—revealing skin that appears smoother, younger, and radiant. Natural Vegan Cruelty Free Gluten Free -
This antioxidant rich, natural Retinol alternative, packs a gentle but powerful punch to soften and hydrate the skin. Formulated with deeply hydrating Hyaluronic Acid and Squalane, this powerful botanical stimulates cellular turnover, boosts collagen production, lightens age and sun spots while lessening the appearance of lines and wrinkles. Natural Vegan Cruelty Free Gluten Free -
Natural Vegan Cruelty Free Gluten FreeDeeply hydrating serum made with balancing rose hydrosol, calming calendula, and plumping hyaluronic acid.
SOURCE Made in USA
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DESCRIPTION This serum is concentrated with organic green tea and a potent dose of EGCG, the critical phytochemical and active ingredient in green tea. Green tea is an antioxidant that delays signs of aging such as sagging skin, sun damage, age spots, lines, and wrinkles. Green tea's caffeine content reduces appearance of dark circles and puffiness under eyes, and enlivens dull complexions. VEGAN -
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DESCRIPTION Ultra light, silky smooth serum saturates to drench dry, thirsty skin with intense hydration. Seaweed polysaccharides hydrate and plump skin for a more youthful complexion. VEGAN -
Natural Vegan Cruelty Free Gluten FreeRichly moisturizing face cream made with antioxidant-packed superfruit oils replenishes dry, depleted skin for a softer complexion.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeNEW PACKAGING Deeply hydrating face cleanser employs balancing rose hydrosol, toning white tea, and a blend of calming florals to replenish dry skin.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeBalancing face mist delivers a kiss of hydration from rose water and hyaluronic acid for a plumped, youthful glow.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeLightweight facial moisturizer made with rose hydrosol and hyaluronic acid to deeply calm, soften, and hydrate the skin.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeSilky smooth, gently foaming milk cleanser sweeps away traces of dirt, sunblock, environmental pollutants and other impurities with nourishing botanicals.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeAn intensive moisture treatment for face and body. Concentrated with a blend of rich butters, nourishing oils, and calming lavender to soothe extra dry skin.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeLightweight and restorative Argan Oil is rich in vitamin E, phenols, carotenes, squalene, and essential fatty acids to deeply moisturize, nourish, and soften.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeLightweight facial oil concentrated with beneficial antioxidants to support youthful texture and tone while lessening the appearance of fine lines.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeRich, luxurious cream drenches skin in deep moisture, delivers nutrient-rich sea minerals and vitamins, and plumps skin with hydrating seaweed polysaccharides.
SOURCE Made in USA
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DESCRIPTION Intensely water-drenching elixir softens, plumps, and hydrates thirsty skin using a base of gelatinous algin from seaweed. Seaweed from unpolluted waters retains the purest sea minerals and nutrients for your skin. VEGAN