Natural Eye Care

Here at 100% PURE®, we’re committed to outstanding eye care products and we think you could be one of our best pupils! Your eyes (and the skin surrounding them) are one of the most sensitive areas of the body, so it’s best to be careful with any products you put on or around them. Our enviable selection of products is free of potentially harmful chemicals, meaning it’s never been easier or more convenient to get eyes that light up the room.

Utilizing the amazing natural properties of some of the highest quality ingredients, our products are just what’s needed for red, sore, puffy or wrinkled eyes. Our innovative caffeine products help to reduce puffiness and banish dark circles below the eyes, while also minimizing the appearance of lines and wrinkles. Our eye products are also packed full of antioxidants and vitamins and are just what you need for more healthy and youthful skin. Say goodbye to crow’s feet and creepiness, and hello to elastic, hydrated skin!

Interested in another ingredient or product? Just take a look below at all of our eye care products. Whether you have a particular ingredient you’re fond of, or you’d prefer a different method of application such as a mask, we’re the go-to site for all your needs.

  • Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free Anti-inflammatory, caffeine rich green tea and coffee de-puff while increasing circulation to brighten dark circles. Concentrated with potent anti-aging vitamins and antioxidants to awaken the eye area, and nourishing rosehip oil for softer, more youthful skin. Brightens & De-Puffs Results of an independent 4 week study: 97% reported reduction of puffiness 93% reported reduction of wrinkles 87% reported reduction of dark circles 93% reported increased firmness SOURCE Made in USA
  • Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Concentrated with 31% skin beneficial vitamins. Potent, stabilized vitamins in this PM serum work synergistically to reduce lines and wrinkles, increase firmness and elasticity, brighten and even skin tone.

    SOURCE Made in USA

  • Bright Eyes Mask

    RM49.00RM199.00
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free
    Hydrating eye masks made with cooling cucumber and natural caffeine to de-puff the eye area. Masks are made of 95% organic aloe juice and 5% plant cellulose.
  • Out of stock

    Super Fruit Oil Nourishing Eye Cream

    RM269.00
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free DESCRIPTION Superfruit oils contain the highest concentration of nutrients, making them extremely nourishing and moisturizing. Powerful, potent superfruit antioxidants and vitamins increase elasticity and lessen appearance of lines and wrinkles.  
    USA CUSTOMERS' REVIEWS
    Nourishing Eye Cream I use this eye cream during the day. I needed some added moisture, but I didn't want my skin to feel greasy. I've used this for about a week now and I love the smell and am very happy with the consistency and the results. I would definitely buy this again. ★★★★★
    Jamie (Verified Buyer in USA)
    I love this product Keeps my eye area super moisturized! I love this! ★★★★★
    Aiden A. (Verified Buyer in USA)
    Love this eye cream! This eye cream is so nourishing and hydrating! It makes my eyes come to life again in the morning. Definitely, a must buy! ★★★★★
    Ellie Nelson (Verified Buyer in USA)
    Perfect night time eye cream I was hesitant to purchase this but wanted a cleaner night time eye cream. I love it! It soaks in pretty well and a little goes a long way. Its very smooth. I did accidentally use it in the morning once and my eye makeup was not as put together as it normally is but I still love it at night. ★★★★★
    Savannah M. (Verified Buyer in USA)
    Loved it! Loved it! Very moisturizing. Really does minimize lines as long as you keep using it. Has made my eyes overall so much more moisturized. ★★★★★
    Brandi D.(Verified Buyer in USA)
    Instant Results My skin looked plumper at the first use. I will buy again. ★★★★★
    BPepp (Verified Buyer in USA)
    Great moisturizer Great moisturizer, keeps skin underneath eyes from drying out during the day! Smells fabulous, a little goes a long way! ★★★★★
    Mary M. (Verified Buyer in USA)
  • Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Firming eye cream powered by Vitamin C to boost collagen, smooth fine lines, and restore youthful resilience to delicate under-eyes.

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