• Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Creamy, lightweight concealer colored from fruit and made with hydrating olive squalane. Blendable and buildable for medium-full coverage with a satin finish. SOURCE Made in USA
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Fruit pigmented® concealer is water, sweat, oil, and cake-resistant. Creamy, shea butter enriched formula provides opaque full coverage that lasts all day. SOURCE Made in USA
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Stunning powder highlighters colored by fruit pigments and laced with light-reflecting gemstones like opal, pyrite, and moonstone to illuminate your skin. SOURCE Made in USA
  • Fruit Pigmented® Eye Shadow

    RM129.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®   Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free Our pressed eye shadows are colored with vibrant, vitamin-rich fruit pigments and natural mineral shimmer for gorgeous, long-lasting color payoff.   PRODUCT DETAILS Our glamorous pressed powder eye shadows are colored with vitamin-rich fruit pigments and responsibly sourced mica, to offer a versatile range of matte, metallic, and shimmer shades. This formula delivers medium to full buildable opacity, perfect for creating anything from sultry smokey eyes to subtle nude eye makeup looks.  
  • Out of stock

    Fruit pigmented iconFruit Pigmented®  Natural iconNatural  Vegan iconVegan Cruelty free iconCruelty Free  Gluten free iconGluten Free

    Lightweight eyebrow gel defines and sculpts for a full, more polished look. Green tea leaf fibers add volume, while Pro Vitamin B5 and Vitamin E strengthen.

    SOURCE Made in USA

  • DESCRIPTION For anyone desiring a long lasting, creamy pencil liner. Vegan
  • Creamy Long Last Liner: Dark Cacao

    RM149.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Creamy, long-lasting pencil eye liner glides easily onto lids to line and define your eyes. Jojoba, chamomile butter, and mango seed oil moisturize and nourish skin while ensuring a smooth, flake-free application with every use.
  • Out of stock

    Yerba Mate Mist SPF 30

    RM329.00
    DESCRIPTION Ultra light, broad spectrum SPF 30 mist is ideal for mess-free, full body sun protection. This mattifying formula uses Yerba mate tea leaf to fortify skin with antioxidants, to help protect against damaging free radicals and environmental pollutants. Our water-resistant, coral reef-safe sunscreen is made with broad spectrum mineral zinc oxide, and sprays evenly for full coverage. - Antioxidant rich yerba mate extract - Advanced zinc oxide broad spectrum sun protection, no synthetic chemical sunscreens - Quick drying, easy-to-apply continuous spray - Lightweight & naturally-derived formula - Sprays evenly & smoothly for full coverage - Water resistant (80 minutes) VEGAN
  • Rose Micellar Cleansing Water

    RM249.00
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free DESCRIPTION Hydrating rose cleansing water gently rinses away makeup, sunblock, excess oil, pollution and other impurities while anti-inflammatory cornflower and mallow soothe your skin. Formulated without sulfates, harsh detergents, artificial fragrances, chemical preservatives or any other toxins.   USA CUSTOMERS' REVIEWS
    Pleasantly surprised I was really surprised by how much makeup & dirt this removed. It smells really nice and very gentle on sensitive skin. ★★★★★
    Sara (Verified Buyer in USA)
    Love this new product! I ordered two bottles of this because I knew that I was going to love it... and I was right!!! I use it as an eye makeup remover. I also use it if I want to throw a quick clean on my face before bed. It smells amazing and takes off everything. Highly recommend!! ★★★★★
    Luxa (Verified Buyer in USA)
    Great Product! I love the smell of this! It really does a great job of removing all of the dirt, makeup, and oil. ★★★★★
    Maggie (Verified Buyer in USA)
    feels fresh It feels fresh and smells really lovely. I always feel very clean after using it although i wish it took my mascara off better. I usually use a 2cnd cleanser and find thats the best way to use this product for my skin. ★★★★★
    Ashton (Verified Buyer in USA)
    Removes makeup well... This product effectively removes makeup without being harsh. It also has a pleasant rose scent. ★★★★★
    Sam P. (Verified Buyer in USA)
    Great makeup remover and cleanser I love the smell of rose and was so excited to see a rose scented product from 100% Pure (please make more!). This cleansing water does a fantastic job at removing makeup. I use 100% Pure makeup and find everything works so well together. I will even use this in the morning as a quick cleanser to remove my retinol night balm and apply my daytime moisturizer. ★★★★★
    Laura B (Verified Buyer in USA)
    In Love!! I have dry, sensitive skin and have to be very choosy with my skincare products. I knew rose water was more than a safe bet so I eagerly purchased this. I have to say, WOW! It smells wonderful, feels light, melts off my makeup(even mascara doesn't stand a chance), and leaves my skin feeling soft. It didn't dry out my skin but instead left it feeling pampered. Thank you 100% Pure, I will buy this again for sure! ★★★★★
    Ashley I Davis (Verified Buyer in USA)
    Love it !!! This is the best make up remover ! ★★★★★
    Katherine Hernandez (Verified Buyer in USA)
    New fav! I absolutely love this cleansing water! It smells amazing and leaves my skin feeling clean and soft. This is definitely going to be a permanent part of my nighttime skin routine. ★★★★★
    Natalie (Verified Buyer in USA)
    Great Product! Love it very effective and gentle för my sensitive skin! ★★★★★
    Sonya (Verified Buyer in USA)
    I love it? This is so convenient to clean my face and eye make up specially at night when I dont feel like washing my face sometimes. Smells beautiful, takes all makeup even my sunscreen out and and leaves my skin super soft. I will definitely buy this again! Great job 100% pure? ★★★★★
    natalia garcia (Verified Buyer in USA)
    Great Make Up Remover, No Oily Feel, Lovely Soft Scent I used this product while at the store to remove my make up and it removed everything effortlessly without any greasy feel. It smells delightful. ★★★★★
    Katherine (Verified Buyer in USA)
  • Out of stock
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free PRODUCT DETAILS For Normal, Oily, Combination Skin Types Detoxifying and pore-refining powder cleanser thoroughly washes away impurities, and remineralizes the skin without stripping or dehydrating. This deeply purifying herbal cleanser unclogs and minimizes the appearance of facial pores with mineral-rich green clay, antibacterial and detoxifying herbs, and nourishing botanicals.
    USA CUSTOMERS' REVIEWS
    Herb power! As a budding herbalist I really appreciated seeing this as a new product. Herbs are so powerful and so good for the skin. I love how this product comes in a container that makes it easy to pour the right amount. I love the gentle exfoliation it offers with each use. My face feels really nice when I wash with this product:) ★★★★★
    Jaclyn E. (Verified Buyer in USA)
    New favorite cleanser I use several of the liquid cleansers from 100% Pure but I’m excited to say that this one is a new favorite of mine. The ingredients are pure as usual and effective. The only thing I will mention that I don’t like is the price, I wish it were a little cheaper for the amount you get but overall I can’t complain. Love this company and their products and I hope they stick with quality over quantity/price. Will be back for this again I’m sure! ★★★★★
    Josie (Verified Buyer in USA)
    My skin feels so clean! I'm surprised at how much I enjoy this cleanser. I actually look forward to washing my face before bed now! I had never used a powder cleanser before, but I must say I am a fan. The texture is scrubby but not uncomfortably so. Some exfoliating cleansers are awfully scratchy feeling on the face, but this is nice and gentle. It has a kind of minty smell to it that is SO refreshing! It's a mild scent, so don't worry about it lasting or anything. All in all, it makes my skin feel clean and fresh and happy. I really like this one! ★★★★★
    Jamie (Verified Buyer in USA)
    Powder is a Gamechanger This stuff lathers perfectly! First time using powdered facial cleansers for me and I’m in love. It doesn’t foam as well as the gel formulas do on a konjac sponge (which I’ve also fell in love with) but rub your hands together with a little water and foam appears! It’s ideal for travel. The scent is light, cool and refreshing. Green clay is very balancing for my oily and sensitive skin. I’ve been waiting for a product from this company similar to the Lavender Seafoam Facial Cleaner and this has to be the most similar formula so far. Very pleased! ★★★★★
    Jessica L. (Verified Buyer in USA)
    Awesome Different at first but I love being able to control the consistency by how much water is added ★★★★★
    Natalie L. (Verified Buyer in USA)
    Just what I needed! I’ve only been using it for a week and I can tell a huge difference! My skin always burned with other cleansers, so I decided to try something all natural and I am never going back. I can’t wait to try more products! ★★★★★
    Salem (Verified Buyer in USA)
    Refreshing cleanser So far so good. This face wash makes my face feel refreshed and very clean. ★★★★★
    Tracie N. (Verified Buyer in USA)
    Seeing quick results Seeing quick results ★★★★★
    Jessica Q. (Verified Buyer in USA)
  • Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free PRODUCT DETAILS For Normal, Oily, Combination Skin Types Moisturizing, skin-softening powder cleanser gently washes away makeup, sunblock, and environmental impurities. This nourishing cleanser is made with beta glucan-rich colloidal oatmeal; soothing rose petals; deeply purifying lavender; moisturizing coconut milk; restorative echinacea and anti-inflammatory botanicals like chrysanthemum, calendula, and chamomile.
    USA CUSTOMERS' REVIEWS
    PS Great Great product. So gentle...LOved it ★★★★★
    Pooja S. (Verified Buyer in USA)
    Awesome product Smells really good and it leaves your skin hydrated. Must have. ★★★★★
    Giovanna T.(Verified Buyer in USA)
    Great for Sensitive Skin I love this. So easy to use and great for sensitive skin. ★★★★★
    Stacie H. (Verified Buyer in USA)
    Excited to wash my face! I am so thrilled to wash my face every night with this calming, refreshingly clean cleanser! I LOVE the powder- it's easy to adjust how much you want to use once you add the water to your palm. My skin feels so smooth and soft after cleansing! It's a genius idea! ★★★★★
    Lynne (Verified Buyer in USA)
    love! In addition to the blood orange cleanser, this is definitely my favourite cleanser so far. It's gentle but removes all dirt from my face and does not leave my skin feeling dry. It has a beautiful natural floral smell which I love. ★★★★★
    Izna (Verified Buyer in USA)
    My new favorite! Gentle, removes sunscreen and makeup, and will be convenient for travel. ★★★★★
    Wendy S.(Verified Buyer in USA)
    Does not dry your skin! This is the first time I have used a powder face wash, and I love it! I wasn’t sure if it would dry my face out, and it doesn’t! It’s really nice being a powder because I can take it anywhere, which is really convenient. So far, I would buy again, My only worry is that it will not last as long as the argan face wash I usually use from 100% pure ★★★★★
    Jessie (Verified Buyer in USA)
  • Out of stock

    Green Tea SPF 30

    RM249.00

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Moisturizing sunscreen lotion defends against harmful UV rays with SPF 30 protection, while nourishing and rehydrating thirsty skin with green tea and aloe.

    SOURCE Made in USA

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Fruit Pigmented® makeup palette of nude, blush, and metallic tones. Includes eyeshadows, blush, and highlighter colored from fruit and vegetable pigments. SOURCE Made in USA
  • Fruit Pigmented® Healthy Foundation

    RM329.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®   Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free Full coverage fruit pigmented® foundation with soothing aloe, antioxidant rich super fruit oils, and a flawless matte finish. Great for normal-oily skin types.   PRODUCT DETAILS For Normal, Dry, Combination Skin Types     |     Full Coverage     |     Coverage Matte Finish Rich and creamy, full coverage Fruit Dyed Makeup that conceals all imperfections so you look like you have perfect skin without looking or feeling heavy. Creme to matted powder finish makes your skin velvet soft. Formula is enriched with antioxidant-packed super fruits, vitamins and other skin-nourishing nutrients. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes.
    • Coverage 
    • Finish       
       
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Flawless high-coverage foundation with a satin, lightly dewy finish. SOURCE Made in USA
  • Out of stock

    Super Fruit Oil Nourishing Eye Cream

    RM379.00
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free DESCRIPTION Superfruit oils contain the highest concentration of nutrients, making them extremely nourishing and moisturizing. Powerful, potent superfruit antioxidants and vitamins increase elasticity and lessen appearance of lines and wrinkles.  
    USA CUSTOMERS' REVIEWS
    Nourishing Eye Cream I use this eye cream during the day. I needed some added moisture, but I didn't want my skin to feel greasy. I've used this for about a week now and I love the smell and am very happy with the consistency and the results. I would definitely buy this again. ★★★★★
    Jamie (Verified Buyer in USA)
    I love this product Keeps my eye area super moisturized! I love this! ★★★★★
    Aiden A. (Verified Buyer in USA)
    Love this eye cream! This eye cream is so nourishing and hydrating! It makes my eyes come to life again in the morning. Definitely, a must buy! ★★★★★
    Ellie Nelson (Verified Buyer in USA)
    Perfect night time eye cream I was hesitant to purchase this but wanted a cleaner night time eye cream. I love it! It soaks in pretty well and a little goes a long way. Its very smooth. I did accidentally use it in the morning once and my eye makeup was not as put together as it normally is but I still love it at night. ★★★★★
    Savannah M. (Verified Buyer in USA)
    Loved it! Loved it! Very moisturizing. Really does minimize lines as long as you keep using it. Has made my eyes overall so much more moisturized. ★★★★★
    Brandi D.(Verified Buyer in USA)
    Instant Results My skin looked plumper at the first use. I will buy again. ★★★★★
    BPepp (Verified Buyer in USA)
    Great moisturizer Great moisturizer, keeps skin underneath eyes from drying out during the day! Smells fabulous, a little goes a long way! ★★★★★
    Mary M. (Verified Buyer in USA)
  • DESCRIPTION Better Naked Palette amplifies rosy, taupe, and beige toned nudes with shimmery, gilded metallics. Pigmented from antioxidant rich fruits, vegetables, tea, and other skin beneficial plants. Healthy, natural color cosmetics formulated with skin nourishing nutrients. This deluxe palette features a highlighter, blush, and 3 stunning eye shadows.   USA CUSTOMERS' REVIEWS
    Love this palette All of these colors are stunning and beautiful. They are unique but still perfect for neutral everyday wear. ★★★★★
    Nikki P. (Verified Buyer in USA)
    Favorite Palette debated purchasing this because I tend to only use 1 or 2 shades in the palettes. I absolutely love and use all of the shades in this one. I am currently light to light medium, and this palette will continue to be my "go to" when I tan. It's perfect for various occasions/ looks (natural, every day, date night, dramatic, etc). I will repurchase. ★★★★★
    Bry (Verified Buyer in USA)
    Perfection in a palette! I am super impressed with these beautiful colors, their pigmentation, and their staying power! Seriously love this palette and I'm so amazed with the quality of 100% pure products!! ★★★★★
    Hannah A (Verified Buyer in USA)
    Stunning I’m in love with this palette and use it every day! The highlight and blush are lovely and can be used as shadows. All the powders have lasting power and no fall out. Highly, highly recommend! ★★★★★
    Allie (Verified Buyer in USA)
    Beautiful palette I love this palette! The colors are beautiful and bold but create such a natural look! ★★★★★
    Brittany (Verified Buyer in USA)
  • Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Deeply purifying facial cleanser minimizes oil and refreshes skin with detoxifying bamboo charcoal, pore minimizing activated charcoal, and skin purging clay.

    SOURCE Made in USA

  • Out of stock

    Retinol PM Eye Cream

    RM399.00
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free DESCRIPTION Potent concentration of age correcting vitamins, stem cells, and peptides promotes collagen production, elasticity, and lessens appearance of wrinkles.   USA CUSTOMERS' REVIEWS
    Amazing eye cream This is the best eye cream I’ve ever used and it delivers results fast! I’ve been using this product for a little over a month now and my fine lines have been softened a lot. Yes it’s pricey and a small tube but you only need the tiniest bit as it’s soooo concentrated. I don’t even think I’ve used a quarter of the tube yet so it’ll definitely last awhile seeing it’s only needed at night. I highly recommend this product. ★★★★★
    Michelle Charlebois (Verified Buyer in USA)
    Amazing!!! This eye cream is seriously sooo good!! I turned 30 this year and out of nowhere fine lines showed up around the sides of my eyes. I researched and read so many products and ultimately went with this one. Within a week I noticed a huge difference in the lines appearing much smaller and under my eyes looks so much brighter!! Beyond happy with finding this gem. ★★★★★
    Samantha (Verified Buyer in USA)
    PM Retinol eye cream Love the consistency of this eye cream... don't need much and absorbs well. Have been using since december AND SEE RESULTS as I'm in my early 40s and eyes were showing signs of aging... looking refreshed! ★★★★★
    TRACY ZUFKA (Verified Buyer in USA)
    Great nighttime eye cream You definitely don't need a quarter-sized amount though! I would say a dime, at most - a little goes a long way, so this tube should last you a while! ★★★★★
    Caroline (Verified Buyer in USA)
    It Actually Works! I have been using this for about a month, was starting to notice sagging skin around my eye lids (an unfortunate hereditary trait in my family)... and then one day I noticed some little ninja-stealth laugh lines had snuck up on me:-/... overall my eyes seemed to just look tired and more sleep wasn't helping. Figured I would give this a try, not expecting much impact on anything but maybe fine lines, and I have been amazed!!! Eyes look wider, more open, and the lines are significantly less noticeable... even started seeing results without magnifying mirror after only two weeks:-)... You only need to use a tiny bit each evening to get results so a tube will last you a lot longer than you might expect and at this price point, this is actually quite a steal for 100% natural, ethically sourced, AND effective ingredients. ★★★★★
    Jennifer Westbrook (Verified Buyer in USA)
    Nice addtion to my night time skincare I've been using this every night and I see a big difference in the brightness of my eyes. ★★★★★
    PAMELA MOORE (Verified Buyer in USA)
    33 is the new 23 Background info - 33 year old female, some signs of aging (crows feet) but not super deep, not much puffiness or black circles under my eyes, live at the beach so I do have some dark spots. I have only used this product for 1 week, but I really like it so far. It does not give dramatic results overnight, but after 1 week of use I have noticed a reduction in how deep my crows feet are. My 2nd skin foundation doesn't seem to settle in as much, making my "wrinkles" less noticeable. I feel like my eyes look brighter and more rested as well. I also had a co-worker tell me I was "glowing" today. Im contributing that to my brighter, smoother looking eyes. I also use the pm serum with Retinol and LOVE it. Would definitely recommend to anyone wanting to lessen the signs of aging, and brighten up a bit. ★★★★★
    Amber H. (Verified Buyer in USA)
    Great for eyes Happy with this pm cream ★★★★★
    laura g. (Verified Buyer in USA)
    Great product! Amazing ingredients and formulation! I use it all over my face not just around the eyes. ★★★★★
    Nadia D.(Verified Buyer in USA)
    Been waiting for this one This is a great nighttime eye cream. Hydrating but not too heavy or greasy. I have been waiting for 100% Pure to come out with a line of stronger anti-aging products and this is a great addition to their line. ★★★★★
    Sarah Whiteside (Verified Buyer in USA)
    Fabulous Will buy again ★★★★★
    Amber P. (Verified Buyer in USA)
    Lives up to its promises! I was already a fan of the100% daytime eye cream, as it works to remove puffs and keeps my eye ares hydrated. I was thrilled to find an eye cream that not only contains a retinol ( I am a devoted Retin A user) but one that can actually be applied directly to the upper eyelid. I have been using this product for about two weeks and have been totally pleased. Would like to see the cream in a larger tube but perhaps there is a reason the tube is smaller. ★★★★★
    Deborah (Verified Buyer in USA)
  • Out of stock

    Acai Pulp Facial Scrub

    RM249.00
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free Super fruit infused facial scrub smoothes away bumps, flakes, and dead skin while instilling vitamins and antioxidants for a super soft, glowing complexion. Intensive, concentrated facial scrub designed to give pores a deep sweep for a glowing, more youthful complexion. Because of the concentration strength of this nutrient dense formula, always use on wet skin (the more water you incorporate, the gentler the exfoliation). Crushed organic acai berries deeply nourish and brighten with essential vitamins, minerals, antioxidants, fatty acids, and vitamins A and C.   USA CUSTOMERS' REVIEWS
    Love it Makes my skin feel super soft and clean. Buffs all the rough dry skin away. Not drying at all. ★★★★★
    Kelly M. (Verified Buyer in USA)
    Amazing scrub The consistency is very thick unlike some scrubs. I've used it a feel times now and my face feels like baby's skin, silky smooth, when I'm done. I really enjoy this scrub and will purchase again. ★★★★★
    Crystal v. (Verified Buyer in USA)
    Love this scrub! The other reviewer said it was harsh but if you gently massage it into your face it's really quite nice. It is both gritty and moisturizing but the fine crushed components of the scrub is what sloughs away dead skin cells and gives you that glow. I used it several times. At first I thought it was sandy but I just gently massaged it in circles on my face in the shower. The more you massage you can feel the properties that make your face soft, if that makes sense. It works good as a lip scrub as well while you are using it on your face. It did not leave my face red or irritated, if it was too harsh my face would look reddened. I wish the size of the tube was bigger but I think it will still last awhile since I don't use scrubs daily. It was a dark purple berry color and it smelled delicious. I would definitely buy again! ★★★★★
    Mary (Verified Buyer in USA)
    Buy it. You won't regret it. I love this scrub! My face feels wonderful afterwards. ★★★★★
    Shannon H. (Verified Buyer in USA)
  • Fermented Rice Water Cleanser

    RM249.00
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free DESCRIPTION Fermented rice water is rich in enzymes, amino acids, malic acid, minerals, and vitamins to brighten, exfoliate, and deeply soften skin. White mulberry, mushroom, licorice, and citrus balance skin tone, lessen appearance of dark spots, and brighten. Washes away makeup and other impurities without stripping or dehydrating.
  • Hydra Drench Cream

    RM329.00
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free PRODUCT DETAILS Chia seed gel locks in hydration. This lightweight, quickly absorbing formula effectively re-hydrates thirsty skin with omega fatty acid-rich gel-water from chia seeds. All skin types need hydration, just like everyone needs to drink water. If you have oily skin, this hydrating formula is all that you'll need! If you have drier skin, you may need to layer an additional oil-based moisturizer over this light face moisturizer.  
      USA CUSTOMERS' REVIEWS
    Love it! This one is my favorite lotion from 100 percent pure lotions. I love the texture and the scent. It may feel little rich, but if you have combination skin like me, it will work for you. It absorbs on my skin really quickly, which makes my skin glow. This product is def keeper! ★★★★★
    Sandy (Verified Buyer in USA)
    Amazing This stuff is so good! It brings balance to my skin. It brought major improvement to my skin's texture. It smoothed it out. The best part is that a little goes a long way so it is worth the investment! ★★★★★
    Christina (Verified Buyer in USA)
    Wow! Super hydration! Just two uses has my skin plumped up like nothing else I’ve used, and that’s saying something because I’ve been using this brand for years. I just moved from New Orleans (humidity and heat) to Vermont (cold and dry), so my skin has been dry but a bit more oily, so I’m excited to find this hydrating cream. A little goes a long way so you don’t need much, yet it doesn’t feel heavy at all and keeps your skin feeling moist for hours. I haven’t worn it under makeup yet so I’ve yet to see how well it performs with a primer. Please keep this product coming 100% Pure! 🙌��❤️😍 ★★★★★
    Miranda Truehill (Verified Buyer in USA)
    Very nice! This moisturizer works wonderfully! It hydrates nicely without an oily feel. It smells amazing too! ★★★★★
    Kate (Verified Buyer in USA)
    My best friend This stuff has literally become my best friend through these winter months. I struggle with eczema and dry patches only on certain parts of my face and this stuff has helped almost completely clear it up! I have combination skin so it also doesnt break me out in the not so dry areas like the t zone. It goes on smooth and isnt very heavy. In love with this stuff. ★★★★★
    Shelbi Hahn (Verified Buyer in USA)
    Great lightweight moisturizer My mid 40's skin has been challenging, but this moisturizer has been a great additional. I have found that it was the right balance to keep me from having dry patches without being so heavy there is a film left behind. ★★★★★
    Kimberly (Verified Buyer in USA)
    Five Star Product Loved it. I use less than a quarter size, more like a nickle and still have some left to bring down to my neck. Applied to clean and slightly damp skin, the product does what it says, it provides the hydration my skin is craving. Love the tip from 100 Percent Pure to add a little bit of oil/serum over it if one is looking for 'moisture,' pointing out that hydration and moisture are different. I learned something new. For me it was just what I needed. My only wish is that the tube was a wee bit bigger for the price. ★★★★★
    Cynthia Graves (Verified Buyer in USA)
    Can't I Rate This 100 Stars? I am in my early 30s (WOO!), and I have been searching high and low for the *perfect* moisturizer for the past decade. Hydrating creams have either been too harsh, not cruelty-free/vegan enough, or too emollient. Cue this beautifully hydrating masterpiece. I bought it on a whim because I saw that it contains chia seed gel, which has many amazing properties. I'm hooked. I've only used my first tube for a week, but I've already purchased a second. Don't get me wrong, a smaller-than-pea sized amount of product goes a long way. I just don't want to run the risk of running out/it being discontinued. This hydrating cream is the ultimate skin bae. This is the first week in a very long time my face isn't broken out to some extent. I'm begging you to never discontinue this product. ★★★★★
    Veronica Percy (Verified Buyer in USA)
    Nice I have combo skin and this gives me the perfect hydration. It’s lightweight and smells like an expensive cream. I like it. ★★★★★
    Allyson (Verified Buyer in USA)
    Hydra Drench Cream This is a very rich and hydrating cream! This is my second or third purchase. I think the only thing I don't like about this cream is the heavy smell- sort of like a masculine cologne- but it fades once you wear it and I don't notice it once the cream is absorbed. ★★★★★
    Lauren K. (Verified Buyer in USA)
    Great Moisturizer! I love the way it makes my face feel nice and smooth but not greasy! It smells good too! ★★★★★
    Angela V. (Verified Buyer in USA)
    Moisturizer I started using close to a year ago and I love it. Doesn’t leave my face feeling greasy and it’s super lightweight and has a fresh smell. ★★★★★
    isabel g. (Verified Buyer in USA)
    Perfect Moisturizer for Combo Skin Love this moisturizer! Hydrates my combination skin perfectly! ★★★★★
    Angela P. (Verified Buyer in USA)
    Great product, wish it was offered in a larger size My new favorite cream for hydrating my skin, especially since Aqua Boost Hyrdating Mask was discontinued 😭 I just wish the size of this was larger... I feel like I really need to watch my usage daily 😔 ★★★★★
    Jennifer L. (Verified Buyer in USA)
    In love!! I just loove this moisturizer!!! My skin has been a bit oily lately, but after using this product I can finally get through the day with no sign of oiliness! It makes my skin so soft and absorbs like a dream, leaving my skin look bright and smooth! I just feel so clean and my skin feels so light after putting this on! ★★★★★
    Kristina (Verified Buyer in USA)
  • Fermented Rice Water Toner

    RM329.00

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Brightening facial toner uses enzymes and amino acids from fermented rice water (Sake) to brighten, hydrate, plump, and deeply soften skin.

    SOURCE Made in USA

  • Green Tea EGCG Concentrate Cream

    RM329.00
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free DESCRIPTION Protective Green Tea. Highly nutrient-rich moisturizer softens and fortifies skin. EGCG, the potent antioxidant from green tea, protects against environmental damage. SOURCE Made in USA
  • Out of stock
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free

    Rich, luxurious cream drenches skin in deep moisture, delivers nutrient-rich sea minerals and vitamins, and plumps skin with hydrating seaweed polysaccharides.

    SOURCE Made in USA

  • Out of stock

    Restorative Sea Culture Hydrating Toner

    RM329.00
    DESCRIPTION Intensely water-drenching elixir softens, plumps, and hydrates thirsty skin using a base of gelatinous algin from seaweed. Seaweed from unpolluted waters retains the purest sea minerals and nutrients for your skin. VEGAN
  • Out of stock

    Ginseng Collagen Boost Mask

    RM49.00
    DESCRIPTION
    Ginseng is a highly anti-aging, skin-revitalizing root packed full of phyto-nutrients. Ginseng can help firm skin. The mask material "hydrogel" is composed from 95% organic aloe water) and 5% plant cellulose made to intensely hydrate. The longer you leave the mask on your skin, the thinner the hydrogel mask becomes because the water gets absorbed. The hydrogel assists in delivering active ingredients onto your skin.

    VEGETARIAN

  • Out of stock
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free DESCRIPTION
    Intensely hydrating, skin-soothing facial mask. Hyaluronic acid delivers water to thirsty skin cells while Green Tea concentrate is a powerful antioxidant and anti-inflammatory. The mask material "hydrogel" is composed from 95% organic aloe water and 5% plant cellulose made to intensely hydrate. The longer you leave the mask on your skin, the thinner the hydrogel mask becomes because the water gets absorbed. The hydrogel assists in delivering active ingredients onto your skin.

    VEGAN

  • Out of stock
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free DESCRIPTION Liquid liner richly pigmented from crushed, micronized black tea leaves instead of harsh synthetic dyes. Long lasting, smudge-proof for all day wear. Safe and gentle enough for sensitive eyes - no artificial fragrances, no chemical preservatives or any other toxins for your sensitive eyes. Water resistant. SOURCE Made in USA
  • Out of stock
    tan with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan
  • Out of stock
    medium with golden undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan
  • Out of stock
    medium with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan
  • Out of stock
    light medium with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan
  • Out of stock
    light with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan
  • Out of stock
    fair with neutral to warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan
  • fair with rose undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan
  • Out of stock

    Lysine + Herbs Lip Balm

    RM49.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Lip treatment made with hydrating coconut and soothing lysine: an amino acid that alleviates burning, itching, and irritation associated with cold sores. Soothing natural lip balm reduces healing time of cold sores with a natural healing ointment. Use daily to prevent and shorten duration of cold sores. *The dark spots in formula are specks of healing propolis. VEGETARIAN
  • Out of stock

    Non Latex Makeup Blender

    RM99.00
    DESCRIPTION This latex-free makeup blender is perfect for applying both cream and liquid formulas! Its unique teardrop design allows for dual styles of application: a tapered end for hard-to-reach places, and a wide, rounded edge for fast and even coverage over areas like the chin, cheeks, and forehead. VEGAN
  • Out of stock
    DESCRIPTION Our Fruit Pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals. Black Tea is a midnight black. VEGETARIAN
  • Out of stock

    Long Last Brows: Soft Brown

    RM169.00
    DESCRIPTION Multi-tasking brow gel to shape, fill and set. Natural pigments of cocoa beans and black tea leaves to give natural looking, rich color. Conditioning ingredients for healthier eyebrows. Vegan
  • Out of stock

    Long Last Brows: Medium Brown

    RM169.00
    DESCRIPTION Multi-tasking brow gel to shape, fill and set. Natural pigments of cocoa beans and black tea leaves to give natural looking, rich color. Conditioning ingredients for healthier eyebrows. Vegan
  • Out of stock

    Long Last Liquid Eye Liner: Black Tea

    RM199.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free DESCRIPTION Liquid liner richly pigmented from crushed, micronized black tea leaves instead of harsh synthetic dyes. Long lasting, smudge proof for all day wear. Safe and gentle enough for sensitive eyes - no artificial fragrances, no chemical preservatives or any other toxins for your sensitive eyes. Water resistant. SOURCE Made in USA
  • Out of stock

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Ultra volumizing conditioner invigorates your scalp while hydrating, smoothing, and strengthening your strands. Our carefully crafted formula gives your locks extra glossy shine, bounce, and weightless volume with sea kelp and provitamin B5. Pure peppermint essential oil refreshes the scalp and invigorates the senses, while promoting healthy hair growth. This sulfate-free conditioner is safe and gentle enough for even color treated hair.

    SOURCE Made in USA

  • DESCRIPTION Super lightweight detangler adds shine and bounce without weighing hair down. Strengthens, detangles, hydrates and nourishes. Gentle enough for color treated and all hair types. Free of synthetic chemicals, artificial fragrances, chemical preservatives, sulfates, detergents or any other harsh ingredients. Vegan
  • Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free

    Purifies to unclog pores and stimulate circulation in the scalp. Intense hydration helps to alleviate dryness, itching and flaking for healthy, nourished hair.

    SOURCE Made in USA

  • DESCRIPTION Restorative conditioner deeply moisturizes, repairs, softens and detangles dry, damaged hair. Gentle enough for color treated and all hair types. Formula does not contain synthetic chemicals, artificial fragrances, chemical preservatives, sulfates, detergents or any other harsh ingredients. Vegetarian
  • Out of stock
    DESCRIPTION Deeply moisturizing conditioner hydrates and restores health back into your dehydrated locks. Safe and gentle enough for color treated hair. Formula contains no sulfates or any other harsh detergents, synthetic chemicals, artificial fragrances, chemical preservatives or any other toxic ingredients. Gentle enough for chemically treated hair. VEGAN
  • Grow More Conditioner

    RM239.00RM269.00

    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free

    Glossy Locks Grow More Conditioner is formulated to minimize shedding and stimulate new hair growth. Deeply nourishes, hydrates, and detangles for smooth, soft, and healthier hair.

    SOURCE Made in USA

  • Yuzu & Pomelo Glossing Shampoo

    RM179.00RM269.00

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Hydrating shampoo gently washes away excess oil while giving hair brilliant shine, bounce, and vibrancy. Fortifies for healthier, stronger hair.

    SOURCE Made in USA

  • Grow More Shampoo

    RM239.00RM269.00

    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free

    Minimizes shedding, stimulates hair growth, and deeply cleanses and clarifies scalp. Won't strip or dehydrate while promoting stronger, healthier hair.

    SOURCE Made in USA

  • Out of stock

    Coffee Bean Caffeine Eye Cream 0.3 oz

    RM129.00
    DESCRIPTION
    Anti-inflammatory, caffeine rich green tea and coffee de-puffs while increasing circulation to brighten dark circles. Concentrated with potent anti-aging vitamins, antioxidants, and nourishing rosehip oil to make eye area look more awake and more youthful. Truly, 100% PURE.
    ** Results of an independent clinical 4 week study
    GOOD BYE TO PUFFY EYES!
    • 83% saw immediate reduction of puffiness
    • 97% saw reduction of puffiness with continued use
    SAY NO TO DARK CIRCLES!
    • 73% saw an immediate reduction of dark circles
    • 87% saw reduction of dark circles with continued use
    SAY YES TO MORE HEALTHY, BEAUTIFUL, YOUTHFUL LOOKING EYES!
    • 87% say they look more 'awake, rested and refreshed'
    • 80% say that it instantly helped reduce the look of lines and wrinkles around the eye area
    • 97% say skin around their eyes was softer and smoother
    • 93% say it reduced the appearance of fine lines and wrinkles with continued use
    • 100% say it improved skin hydration and moisturization
    • say it improved skin firmness/elasticity
    • say that the eye cream absorbs well

    Vegan

  • Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free Luxurious PM cream is a multi-vitamin powerhouse made with correcting vitamin C and reparative vitamin A, and works to combat daily damage and signs of aging. SOURCE MADE IN USA
  • Retinol Restorative Overnight Balm

    RM439.00
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free Nourishing PM balm enhances firmness, tone, and elasticity while you sleep. Made with vegan retinol, avocado butter, and plant oils to moisturize and restore. SOURCE MADE IN USA
  • Out of stock

    Argan Oil Creamy Cleanser

    RM249.00
    Natural icon - Product Page Natural   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free Rich and creamy cleanser moisturizes and nourishes while gently washing away impurities, leaving skin super soft and supple.
  • Out of stock

    Konjac Sponge: Charcoal

    RM79.00
    DESCRIPTION A sponge made from 2 simple ingredients: detoxifying konjac plant and bamboo charcoal. This soft sponge helps to draw dirt, oil, cosmetics, environmental pollutants and other impurities from facial pores, while buffing away dead skin cells, bumps and flakes for a smoother complexion. So gentle, it's suitable for even the most sensitive skin. Vegan
  • Blood Orange Cleansing Balm

    RM269.00
    Natural icon - Product Page Natural  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Moisturizing facial cleanser made from rich oils of avocado, coconut, and olive leaf. Oil molecules in this skin-softening cleanser bond with the oils in your skin, to remove excess oil while deeply cleansing. Antibacterial olive leaf, coconut, and blood orange purify pores by banishing acne-causing bacteria when massaged into skin. Naturally degreasing blood orange essential oil cuts through stubborn oil buildup, while coconut-derived surfactants remove even the most stubborn makeup in a single swipe.
  • deep, cool toned mousse DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan
  • Out of stock
    deep, neutral tan DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan
  • Out of stock

    2nd Skin Foundation: Shade 4

    RM329.00
    warm toned, medium olive DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan
  • Out of stock

    2nd Skin Foundation: Shade 3

    RM329.00
    warm, medium gold undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan

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