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100% Pure’s products are just that – 100% PURE. Completely free of any damaging chemicals, artificial fragrances, harmful toxins and skin irritating parabens, these beauties will improve the look and feel of your skin. They’ll also help fight against premature aging with their jam-packed naturally occurring antioxidant goodness.

  • Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Deeply purifying facial cleanser minimizes oil and refreshes skin with detoxifying bamboo charcoal, pore minimizing activated charcoal, and skin purging clay.

    SOURCE Made in USA

  • DESCRIPTION Better Naked Palette amplifies rosy, taupe, and beige toned nudes with shimmery, gilded metallics. Pigmented from antioxidant rich fruits, vegetables, tea, and other skin beneficial plants. Healthy, natural color cosmetics formulated with skin nourishing nutrients. This deluxe palette features a highlighter, blush, and 3 stunning eye shadows.   USA CUSTOMERS' REVIEWS
    Love this palette All of these colors are stunning and beautiful. They are unique but still perfect for neutral everyday wear. ★★★★★
    Nikki P. (Verified Buyer in USA)
    Favorite Palette debated purchasing this because I tend to only use 1 or 2 shades in the palettes. I absolutely love and use all of the shades in this one. I am currently light to light medium, and this palette will continue to be my "go to" when I tan. It's perfect for various occasions/ looks (natural, every day, date night, dramatic, etc). I will repurchase. ★★★★★
    Bry (Verified Buyer in USA)
    Perfection in a palette! I am super impressed with these beautiful colors, their pigmentation, and their staying power! Seriously love this palette and I'm so amazed with the quality of 100% pure products!! ★★★★★
    Hannah A (Verified Buyer in USA)
    Stunning I’m in love with this palette and use it every day! The highlight and blush are lovely and can be used as shadows. All the powders have lasting power and no fall out. Highly, highly recommend! ★★★★★
    Allie (Verified Buyer in USA)
    Beautiful palette I love this palette! The colors are beautiful and bold but create such a natural look! ★★★★★
    Brittany (Verified Buyer in USA)
  • Out of stock

    BB Cream

    RM239.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Hydrating BB Cream foundation offers a dewy, luminescent finish and buildable light-medium coverage. Infused with skin soothing aloe, shea, and vitamin E. SOURCE Made in USA
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Translucent to tinted setting powders made with mattifying bamboo silica to absorb excess oil, stamp out shine, and refract light for a soft, poreless finish. SOURCE Made in USA
  • Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Lightweight and restorative Argan Oil is rich in vitamin E, phenols, carotenes, squalene, and essential fatty acids to deeply moisturize, nourish, and soften.

    SOURCE Made in USA

  • Out of stock

    Long Last Liquid Eye Liner: Black Tea

    RM199.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free DESCRIPTION Liquid liner richly pigmented from crushed, micronized black tea leaves instead of harsh synthetic dyes. Long lasting, smudge proof for all day wear. Safe and gentle enough for sensitive eyes - no artificial fragrances, no chemical preservatives or any other toxins for your sensitive eyes. Water resistant. SOURCE Made in USA
  • Blood Orange Cleansing Balm

    RM269.00
    Natural icon - Product Page Natural  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Moisturizing facial cleanser made from rich oils of avocado, coconut, and olive leaf. Oil molecules in this skin-softening cleanser bond with the oils in your skin, to remove excess oil while deeply cleansing. Antibacterial olive leaf, coconut, and blood orange purify pores by banishing acne-causing bacteria when massaged into skin. Naturally degreasing blood orange essential oil cuts through stubborn oil buildup, while coconut-derived surfactants remove even the most stubborn makeup in a single swipe.
  • Out of stock

    Konjac Sponge: Charcoal

    RM79.00
    DESCRIPTION A sponge made from 2 simple ingredients: detoxifying konjac plant and bamboo charcoal. This soft sponge helps to draw dirt, oil, cosmetics, environmental pollutants and other impurities from facial pores, while buffing away dead skin cells, bumps and flakes for a smoother complexion. So gentle, it's suitable for even the most sensitive skin. Vegan
  • Fruit Pigmented® Lip Gloss

    RM149.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Ultra shiny lip gloss made with restorative vitamin E and real fruit pigments. Softens and moisturizes lips while delivering silky smooth, semi-sheer coverage. SOURCE Made in USA
  • Out of stock
    DESCRIPTION Our Fruit Pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals. Black Tea is a midnight black. VEGETARIAN
  • Dark Spot Remover

    RM369.00
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free PRODUCT DETAILS An effective serum for visibly reducing dark spots and age spots, without the use of chemical lighteners or bleaching agents. Evens skin tone with highly effective, safe and natural ingredients like sake, matsutake mushroom, lime, and papaya. Includes hydrating aloe juice and moisturizing, restorative rosehip oil. USA CUSTOMERS' REVIEWS
    Give it some time. It does lighten! This is great for lightening acne scars!! It takes a month to notice but it works. ★★★★★
    Justine(Verified Buyer in USA)
    New best friend right here!! I absolutely love this product and I'll definitely continue buying it and using it. It has definitely worked on my skin and I'll recommend it to anyone who will ask about it. ★★★★★
    Lynda Bourne (Verified Buyer in USA)
    Lovely I waited to review this serum for a month and a half. They recommend waiting at least 30 days before making a final decision on whether the product works for you. Some background: I have really sensitive, acne prone skin that gets dry during the winter months and super oily during hot summers. Moisturizer has always been an issue for me because if there's any type of fragrance or too many ingredients and preservatives, then my skin will react by forming deep pimples that take at least three weeks to go down. I also keep away from essential oils because my skin reacts to that as well even though it's natural. I went to an actual store in Berkeley, CA where I tested the serum on my skin before purchasing. It's unscented, very lightweight, and the ingredients are really clean. I noticed that with consistent use and using it morning and night, my skin has evened out a lot more and the acne scars I have are fading. It also moisturizes really well, and I'm confident that it could be used as a standalone moisturizer in the summer. I use argan oil and rosehip oil afterwards to help seal it it. I don't think it's something you can use in two weeks and expect results. You need to be consistent with it. One downside is how pricey the little bottle is. Because I use it twice every day, I have gone through about half the bottle already, so I think this will only last about 3 months after consistent use. This is the priciest thing in my skincare routine, but it's worth it. ★★★★★
    Tiffany(Verified Buyer in USA)
    Fast-working I was honestly surprised how quickly I noticed results from this serum. It may take a while to completely restore a complexion, but I am quite pleased with how well it's been working so far. ★★★★★
    Jill W. (Verified Buyer in USA)
    Amazing! I've been using this for a very short amount of time and I've already noticed a difference in my skin. My hyperpigmentation has definitely faded some. I'm using it along with the PM and vitamin c serum. The only thing I don't like is the smell, but it isn't very strong and it doesn't linger. ★★★★★
    Darlene (Verified Buyer in USA)
    Works surprisingly well I was actually talked into buying this product by a sales woman. At first I was very skeptical if this would actually work. But I have been using it as part of my nightly rotation and have noticed a difference in how my skin looks. This is definitely something that I will be repurchasing in the future. ★★★★
    jan (Verified Buyer in USA)
    This works! I've been using the dark spot remover for about 2 months, twice a day. I took a picture of my badly scarred areas before I started and I can see a major difference, although they are still there. Plus, my skin tone has evened out and is a lot less inflamed than normal. I love this product and I'm so glad I took a chance on it. ★★★★★
    Madison S. (Verified Buyer in USA)
    IT WORKS I used this with the vitamin c serum and my dark spots faded away. No more hyper pigmentation thank u 100 percent pure ★★★★★
    Ariel (Verified Buyer in USA)
    AMAZING!! First of all, I never purchased this myself it came in one of my order, as a full sized bottle with the brightener and vitamin C. So at first I didn't really use it, and its kind of an old bottle now, and needed a moisturizer so I went ahead and use a pea sized amount of this and the brightener to hurry up and finish them up so I can get them out of the bathroom since they could be expired or expiring soon. I didn't want it to go to waste. Anyways unknowingly, within a week, my scars and hyper pigmentation left behind from acne scars, are fading... I'm like weirded out and shocked... Ive never used a dark spot remover or brightener before... I thought they don't work... I'm going to repurchase these after I finish my bottles, and would like to see how it works with more active ingredients since my bottles are old. I'm so blown away, I'm really amazed that these actually did give actual results. It looks just like a lotion... it feels really good on my skin too, very conditioning. Anyways, Ive become a believer in these products, they actually work. I just wanted to mention, I am also doing more raw foods, and have been vegan almost my whole life. But I know it was the cream, because the color of the scar, the red marks are fading! ★★★★★
    Danyah A. (Verified Buyer in USA)
    Impressive Ingredients, Lovely Results I was anxious about spending this much on a single product, though I was excited to see that one existed with such an impressive list of natural ingredients. I have been using it for about two weeks now, each night and each morning, and I have definitely noticed much improvement in my skin tone. I suffered from a horrendous bout of acne as a teenager and have been left with acne scars on much of the lower half of my face. When I usually wash my face and wash off any makeup, my skin is red and agitated. After using this product, I can see my original skin tone shining through and the red scars fading into more of a gentle pink. And, I have hardly used much of the product. I am looking forward to watching how these results progress. I highly recommend this dark-spot remover to someone who wants to finally clear their skin of acne scars. I've tried so many other "natural" products that have not worked nearly as well as this. It seems like I will not have to buy this product again once I use it all the way through, so it is definitely worth the one-time expense. ★★★★★
    Ashley (Verified Buyer in USA)
    It worked! I admit that I was skeptical about this product but I have a spot on my face which really bothers me, and I was able to purchase this during a special promotion, so I tried it. It did not work overnight, but it did work! It did not completely remove the spot but greatly diminished it so that my 2nd Skin Foundation covers it! Very satisfied with this ★★★★★
    Debbie D. (Verified Buyer in USA)
    Minimal Improvement I have used the Dark Spot Remover for about two weeks every morning and occasionally evenings prior to applying moisturizer. This product has an earthy smell, reduced hyperpigmentation slightly, and I have noticed my skin feels softer. I will continue to use the Dark Spot Remover in hopes to reduce hyperpigmentation further. ★★★★
    Trisha B. (Verified Buyer in USA)
  • Coffee Bean Caffeine Eye Cream

    RM199.00
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free Anti-inflammatory, caffeine rich green tea and coffee de-puff while increasing circulation to brighten dark circles. Concentrated with potent anti-aging vitamins and antioxidants to awaken the eye area, and nourishing rosehip oil for softer, more youthful skin. Brightens & De-Puffs Results of an independent 4 week study: 97% reported reduction of puffiness 93% reported reduction of wrinkles 87% reported reduction of dark circles 93% reported increased firmness SOURCE Made in USA
  • Out of stock

    Argan Oil Creamy Cleanser

    RM249.00
    Natural icon - Product Page Natural   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free Rich and creamy cleanser moisturizes and nourishes while gently washing away impurities, leaving skin super soft and supple.
  • Vitamin C Serum

    RM399.00

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Stabilized vitamin C boosts collagen + elastin production. Lightweight, stabilized vitamin C serum helps firm and brighten skin tone while promoting collagen production, and deeply hydrating skin with soothing aloe.

    SOURCE Made in USA

  • Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Concentrated with 31% skin beneficial vitamins. Potent, stabilized vitamins in this PM serum work synergistically to reduce lines and wrinkles, increase firmness and elasticity, brighten and even skin tone.

    SOURCE Made in USA

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Matte lipsticks formulated with vibrant, long-lasting color from real fruit, and a nourishing blend of cocoa and shea butter to moisturize and soften lips. SOURCE Made in USA
  • Out of stock

    Luminous Primer

    RM329.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Silicone-free, antioxidant infused primer diffuses pores and illuminates with light reflective pigment while giving flawless, long lasting cosmetic application. SOURCE Made in USA
  • Out of stock

    Mattifying Primer

    RM329.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Fills fine lines while minimizing shine. SOURCE Made in USA
  • Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free Luxurious PM cream is a multi-vitamin powerhouse made with correcting vitamin C and reparative vitamin A, and works to combat daily damage and signs of aging. SOURCE MADE IN USA
  • Out of stock

    Lysine + Herbs Lip Balm

    RM49.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Lip treatment made with hydrating coconut and soothing lysine: an amino acid that alleviates burning, itching, and irritation associated with cold sores. Soothing natural lip balm reduces healing time of cold sores with a natural healing ointment. Use daily to prevent and shorten duration of cold sores. *The dark spots in formula are specks of healing propolis. VEGETARIAN

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