Natural Makeup
It’s what’s inside your “purely natural” cosmetics that count. And what’s not in your so-called “natural” cosmetics that counts, too. Free of toxins found in conventional mass-market beauty products and even in the “natural” brands.
If you’re not using 100% PURE®’s antioxidant packed, toxin-free, natural makeup, then chances are you’re putting thousands of toxic chemicals on your skin. 100% PURE®’s natural cosmetics and makeup collection lets you push the reset button on a toxic lifestyle. Made with the highest quality nutrients for your skin. So your face, eyes, lips and nails are all radiant and toxin-free.
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Out of stockFruit Pigmented® Natural Vegan Cruelty Free Gluten Free Silicone-free, antioxidant infused primer diffuses pores and illuminates with light reflective pigment while giving flawless, long lasting cosmetic application. SOURCE Made in USA
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Out of stockFruit Pigmented® Natural Vegan Cruelty Free Gluten Free Silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Fills fine lines while minimizing shine. SOURCE Made in USA
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Out of stockfair with rose undertone DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin beneficial nutrients for the most healthy skin. Vegan
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fair with neutral to warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan
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Out of stocklight medium with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan
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Out of stockneutral toned light peach DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan
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Out of stockwarm, medium gold undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan
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Out of stockwarm toned, medium olive DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan
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DESCRIPTION This Pretty Naked Palette will make you look gorgeous, naturally. Soft, neutral tones that will enhance and beautify without making you look too made up. 100% Natural, nourishing formulas packed with antioxidants, vitamins and beautiful colors from pigments of fruits, seeds, flowers and vegetables. To create a variety of perfectly pretty looks, use our extensive collection of Cruelty-Free brushes. Vegan
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Out of stockDESCRIPTION Multi-tasking brow gel to shape, fill and set. Natural pigments of cocoa beans and black tea leaves to give natural looking, rich color. Conditioning ingredients for healthier eyebrows. Vegan
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Out of stockDESCRIPTION Multi-tasking brow gel to shape, fill and set. Natural pigments of cocoa beans and black tea leaves to give natural looking, rich color. Conditioning ingredients for healthier eyebrows. Vegan
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Out of stockFruit Pigmented® Natural Cruelty Free Gluten Free DESCRIPTION The Fruit Pigmented® Lip & Cheek Tint is a multitasking makeup star – designed for double duty as both a cream blush and lip tint. Made with vibrant fruit pigments in a base of moisturizing shea and cocoa butters, for ultimate skin and lip-softening. Highly concentrated with anti-aging vitamins and antioxidants. VEGETARIAN
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Out of stockFruit Pigmented® Natural Cruelty Free Gluten Free Lip treatment made with hydrating coconut and soothing lysine: an amino acid that alleviates burning, itching, and irritation associated with cold sores. Soothing natural lip balm reduces healing time of cold sores with a natural healing ointment. Use daily to prevent and shorten duration of cold sores. *The dark spots in formula are specks of healing propolis. VEGETARIAN
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Out of stockFruit Pigmented® Natural Vegan Cruelty Free Gluten Free DESCRIPTION Liquid liner richly pigmented from crushed, micronized black tea leaves instead of harsh synthetic dyes. Long lasting, smudge-proof for all day wear. Safe and gentle enough for sensitive eyes - no artificial fragrances, no chemical preservatives or any other toxins for your sensitive eyes. Water resistant. SOURCE Made in USA
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free Full coverage fruit pigmented® foundation with soothing aloe, antioxidant rich super fruit oils, and a flawless matte finish. Great for normal-oily skin types. PRODUCT DETAILS For Normal, Dry, Combination Skin Types | Full Coverage | Coverage Matte Finish Rich and creamy, full coverage Fruit Dyed Makeup that conceals all imperfections so you look like you have perfect skin without looking or feeling heavy. Creme to matted powder finish makes your skin velvet soft. Formula is enriched with antioxidant-packed super fruits, vitamins and other skin-nourishing nutrients. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free Our pressed eye shadows are colored with vibrant, vitamin-rich fruit pigments and natural mineral shimmer for gorgeous, long-lasting color payoff. PRODUCT DETAILS Our glamorous pressed powder eye shadows are colored with vitamin-rich fruit pigments and responsibly sourced mica, to offer a versatile range of matte, metallic, and shimmer shades. This formula delivers medium to full buildable opacity, perfect for creating anything from sultry smokey eyes to subtle nude eye makeup looks.
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Out of stockDESCRIPTION Our Fruit Pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals. Black Tea is a midnight black. VEGETARIAN
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Out of stockDESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Providing adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearance like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious.
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medium with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan
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Out of stockFruit Pigmented® Natural Vegan Cruelty Free Gluten Free DESCRIPTION Liquid liner richly pigmented from crushed, micronized black tea leaves instead of harsh synthetic dyes. Long lasting, smudge proof for all day wear. Safe and gentle enough for sensitive eyes - no artificial fragrances, no chemical preservatives or any other toxins for your sensitive eyes. Water resistant. SOURCE Made in USA
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Out of stockDESCRIPTION This latex-free makeup blender is perfect for applying both cream and liquid formulas! Its unique teardrop design allows for dual styles of application: a tapered end for hard-to-reach places, and a wide, rounded edge for fast and even coverage over areas like the chin, cheeks, and forehead. VEGAN
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Out of stockfair with neutral to warm undertone DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin beneficial nutrients for the most healthy skin. Vegan
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Out of stocklight medium with neutral undertone DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin beneficial nutrients for the most healthy skin. Vegan
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light with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan
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Out of stockmedium with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan
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DESCRIPTION Rich and creamy, full coverage Fruit Dyed Makeup that conceals all imperfections so you look like you have perfect skin without looking or feeling heavy. Creme to matted powder finish makes your skin velvet soft. Formula is enriched with antioxidant-packed super fruits, vitamins and other skin-nourishing nutrients. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes.