Natural 
Vegan 
Cruelty Free 
Gluten Free
Our moisturizing Lip Glaze collection is made with real fruit pigments, plus avocado and cocoa butters to give lips a light, nourishing wash of natural color.
Natural Makeup
It’s what’s inside your “purely natural” cosmetics that count. And what’s not in your so-called “natural” cosmetics that counts, too. Free of toxins found in conventional mass-market beauty products and even in the “natural” brands.
If you’re not using 100% PURE®’s antioxidant packed, toxin-free, natural makeup, then chances are you’re putting thousands of toxic chemicals on your skin. 100% PURE®’s natural cosmetics and makeup collection lets you push the reset button on a toxic lifestyle. Made with the highest quality nutrients for your skin. So your face, eyes, lips and nails are all radiant and toxin-free.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Anti-aging, super moisturizing lipstick made with pomegranate oil and shea butter to keep lips soft and supple. Colored with antioxidant-rich fruit pigments.
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Made in USA -
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Matte lipsticks formulated with vibrant, long-lasting color from real fruit, and a nourishing blend of cocoa and shea butter to moisturize and soften lips.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Versatile range of blush makeup made from finely pressed rice powder and antioxidant-rich fruit pigments to give cheeks a healthy, natural flush of color.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Creamy, lightweight concealer colored from fruit and made with hydrating olive squalane. Blendable and buildable for medium-full coverage with a satin finish.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Anti-bacterial blotting sheets are perfect for dabbing away oil and shine or touching up makeup. Made with anti-bacterial wood pulp and hemp.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Hydrating BB Cream foundation offers a dewy, luminescent finish and buildable light-medium coverage. Infused with skin soothing aloe, shea, and vitamin E.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Translucent to tinted setting powders made with mattifying bamboo silica to absorb excess oil, stamp out shine, and refract light for a soft, poreless finish.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Fruit pigmented® concealer is water, sweat, oil, and cake-resistant. Creamy, shea butter enriched formula provides opaque full coverage that lasts all day.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Ultra blendable color correctors made with hydrating olive squalane and natural pigments to banish redness, brighten your complexion, and correct dark circles.
PRODUCT DETAILS
Medium to Full Coverage | Satin Finish
Creamy color correctors made in a concealing base of ingredients like turmeric, matcha green tea, and real fruit pigments. A base of nourishing olive squalane helps to give an ultra lightweight finish that feels like real skin, while delivering complete color-correcting coverage. This luxurious and silky formula won’t crease, cake, or accentuate lines and wrinkles.
Peach: The illuminating peach color corrector perfectly brightens dark circles and dull skin.
Yellow: The yellow color corrector dramatically corrects blue / purple hues and lightens dark under eye circles.
Green: The matcha green tea color corrector perfectly corrects redness.
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Perfect! >3 Do their job, clean, healthy and simple. I suggested making correctors last year and now they are here... I can't believe it! I am so happy. I instantly bought them on the launch. After using them for a few weeks I can tell they are all amazing! I have a normal skin type but sometimes dry. My shade is white peach or neutral 1.0, warm 2.0... around these. They cover well, don't crease on my skin at all. They blend easily, do their job perfectly. I love and I am grateful you made them because even though there are some natural correctors on the market they still contain bad ingredients, skin irritants and most of them or all contain titanium dioxide which sorry but I hate... these correctors are clean, healthy and simple. My skin is happy and loves it! >3 no more dark circles >3 no more redness on pimples. THANK YOU 100% PURE!! ★★★★★
Peach - phenomenal! I bought the color peach for my dark under eye circles. It is a phenomenal product! Covers darkness, is super creamy and light weight, and doesn't crease. Will definitely buy again and again. Thank you 100% pure! ★★★★★
WOW-- thank you 100% pure I'd been waiting for a natural, green concealer for my rosacea!! Before, no matter how much production I'd put on my face, I would still have pink, sometimes red blotches... Very frustrating. The green really covers it up and cancels it out. I couldn't be more satisfied!! Pro tip: for the best finish, make sure you apply the concealer at the same time as the product you're blending it with, and blend them into your skin at the same time. ★★★★★
Game Changer!! I have been using in green and it erase my redness cheeks then give me smooth even tone when I apply foundation. I just love it!! I would like to try another colors now. ★★★★★
Perfect color for my dark circles! I bought the Peach for my undereyes and it works really well underneath my 2nd skin concealer. Makes such a huge difference than when I use the 2nd skin concealer by itself! I'm always amazed when I put this on how much brighter my undereyes look. Some days I swear I could use this on its own. The color is just perfect and very natural looking. Highly recommend : ) ★★★★★
Have been waiting a long time for these! This brand is the only makeup I use, so I have been needing a color corrector and did not want to use a poisonous brand! I am using the yellow (and the peach) and my whole face has changed! People always told me how tired I look...nice, right? These correctors have completely brightened up my whole appearance and I am just delighted with them. They are definitely a face changer!! ★★★★★
A-mazing! I have been using the corrector in Peach for my under eye circles for two weeks now, and all I can say is that it is magic. I have tried so many 'peachy' correctors and none has worked like this. If I'm in a rush, I don't even have to use a concealer on top of it--the pinky-peachy shade dissolves as the product gets absorbed. A+ from me--I'm a fan! I ordered the yellow corrector today. ★★★★★
Love I'm so impressed with the texture of these. I got the yellow shade to cover under-eye circles and it sinks right into your skin and looks really natural. I apply with my ring finger and then go over the area with a buffing brush and I can't believe how much better it looks. I also got the green shade and it works wonders for covering acne scars. Big fan of these! ★★★★★
Amazing Used the green, and it’s amazing! Used it for alone after my moisturizer. I am quite red and it completely took it all away. My skin looked amazing! Did not leave me green. Very concentrated, and the perfect consistency. ★★★★★
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Stunning powder highlighters colored by fruit pigments and laced with light-reflecting gemstones like opal, pyrite, and moonstone to illuminate your skin.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Lightweight eyebrow gel defines and sculpts for a full, more polished look. Green tea leaf fibers add volume, while Pro Vitamin B5 and Vitamin E strengthen.
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DESCRIPTION For anyone desiring a long lasting, creamy pencil liner. Vegan -
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Creamy, long-lasting pencil eye liner glides easily onto lids to line and define your eyes. Jojoba, chamomile butter, and mango seed oil moisturize and nourish skin while ensuring a smooth, flake-free application with every use.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Ultra shiny lip gloss made with restorative vitamin E and real fruit pigments. Softens and moisturizes lips while delivering silky smooth, semi-sheer coverage.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
A rose gold treasure trove of warm metallics and stunning shimmer. Deluxe fruit pigmented® palette includes a highlighter, blush, and 3 eyeshadows.
Look luxurious with this rose gold treasure trove, featuring warm metallic shades and stunning shimmer. Pigmented from antioxidant rich fruits, vegetables, and other skin beneficial plants. This deluxe palette features a highlighter, blush, and 3 eyeshadows all made with skin healthy ingredients. Palette includes:
PRISM: Pale, rose gold highlighter with pearly shimmer.
PRIMP: Coppery rosy blush with slight golden shimmer.
LUSTER: Warm bronze eyeshadow with plum undertone and shimmer.
GLEAM: Pale, rose nude eyeshadow with pink undertone and shimmer.
GLIMMER: Rose gold eyeshadow with shimmer.
USA CUSTOMERS' REVIEWS
Gorgeous! I have the Pretty Naked and Better Naked palettes in addition to the Rose Gold palette. The Rose Gold is by far my favorite. I use the illuminator and eye shadows daily. The blush is pretty, but doesn't look particularly well on me. I will definitely purchase this palette again in the future. ★★★★★
So so pretty! This palette is gorgeous and the shades have a beautiful shine/shimmer to them! I actually have never used blush before so I was excited to try this one out. It's a deeper rose blush color and looks very nice on my light/tan/cool complexion. The highlighter has a nice shimmer and is more low-key/not a blinding highlighter. I think it looks best for a daily kind of look (but probably could be built up for a night time look). The eyeshadow shades are gorgeous and more of a taupe-y kind of color rather than pinks (which I like for a more day-time kind of look). Only downside for me is that the shades have quite a bit of fall out and the palette is smaller than it appears online. But overall still glad I got it, if anything for the pretty blush shade and another highlighter. ★★★★★
Wow I'm so glad I purchased this. I love the eye color set. It is so beautiful with my skin tone. I love the shimmer. ★★★★★
Love it Love the colors of this palette ★★★★★
Rose Gold Palette Lovely! This is a Great Palette! Colors look Great and stays on all day! I Love Neturals.. ★★★★★
Rose Gold Palette I love these beautiful colors! I enjoy highlighting under my eyebrows, along my cheekbones, and nose. Was so excited to get the palette the first day it came out in stores! ★★★★★
gorgeous this palette is gorgeous. the rose gold effect is lovely, without being orangey. the highlight is golden and the blush is more of a reddish hue, less pink, on my fair skin. i love it. the shadows are shimmery without being glittery, which i appreciate. on my skin tone most "rose gold" colors come up orange, but not so with these shadows. my only complaint (and not really worth docking a star) is that the packaging does not feel as luxe as the others. it is stiff to open and doesn't have the same weight as the other palettes i have from 100% Pure. but again, hardly worth docking a star. ★★★★★
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Fruit Pigmented® makeup palette of nude, blush, and metallic tones. Includes eyeshadows, blush, and highlighter colored from fruit and vegetable pigments.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Full coverage fruit pigmented® foundation with soothing aloe, antioxidant rich super fruit oils, and a flawless matte finish. Great for normal-oily skin types.
PRODUCT DETAILS
For Normal, Dry, Combination Skin Types | Full Coverage | Coverage Matte Finish
Rich and creamy, full coverage Fruit Dyed Makeup that conceals all imperfections so you look like you have perfect skin without looking or feeling heavy. Creme to matted powder finish makes your skin velvet soft. Formula is enriched with antioxidant-packed super fruits, vitamins and other skin-nourishing nutrients. Colored from the pigments of fruits and vegetables rather than being colored from minerals or synthetic dyes.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Flawless high-coverage foundation with a satin, lightly dewy finish.
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Made in USA -
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DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin-beneficial nutrients for the most healthy skin.