Natural 
Vegan 
Cruelty Free 
Gluten Free
Natural Skin Care
Skin care that’s natural skin care. PURE. Literally, health food for your skin. Detoxing is a constant and necessary process for our skin; 100% PURE®’s USDA Certified Organic Skin Care daily enhances your own efforts, the natural skin care way. Our natural cleansers are made to wash away makeup, impurities, and excess oil while caring for your specific skin type naturally. 100% PURE® has a facial wash to address any skin care concern you may have, whether you have acne-prone, oily, dry, aging and dull skin or you want to minimize pores.
Hydration is increasing water content into thirsty skin cells while moisturization is feeding your skin oil. Naturally, healthy skin needs a good balance of both hydration and moisture. Never any artificial fragrances, synthetic chemicals, toxic preservatives or any other unsafe ingredients.
Skin care made with the highest quality, natural nutrients for your skin. We have an excellent assortment of natural moisturizers and natural eye creams for all skin types. Our natural cleansers and masks detox and refresh skin, while our natural facial scrubs exfoliate and buff away bumps, flakes or dullness. Whatever your skin needs are, all of our 100% PURE® facial products deeply nourish, soften, moisturize and replenish for your best complexion.
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NEW PACKAGING Intense Hydration. Intensely hydrating hydrogel serum locks in watermelon hydrosol to revitalize dehydrated skin cells with skin plumping polyglumatic acid from fermented natto beans and moisture retaining hyaluronic acid. SOURCE Made in USA -
NEW PACKAGING Drench your skin in lasting hydration. This lightweight, fast-absorbing moisturizer locks in moisture with watermelon hydrosol, cucumber, and polyglutamic acid to deliver a cooling burst of hydration, help restore elasticity, and visibly reduce signs of aging. Leaves skin feeling plump, dewy, and perfectly balanced—without any greasiness. SOURCE Made in USA Natural Vegan Cruelty Free Gluten Free -
NEW PACKAGING Re-Surfacing. Reveal glowing skin with our exfoliating cleanser made with green apple, licorice, citrus and 7% acids. These powerful fruits work in harmony to unclog and minimize pores, even skin tone and brighten leaving you with super soft to the touch skin. SOURCE Made in USA Natural Cruelty Free -
Firming eye cream powered by Vitamin C to boost collagen, smooth fine lines, and restore youthful resilience to delicate under-eyes. Natural Vegan Cruelty Free Gluten Free -
Potent, deeply penetrating Vitamin C moisturizer that firms, brightens, and intensely hydrates for radiant, youthful skin. Natural Vegan Cruelty Free Gluten Free -
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Natural Cruelty Free Rejuvenating hydrogel mask made with firming peptides, replenishing seaweed collagen, soothing botanicals, and water-locking humectants for plumper, firmer, and more supple complexion.
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Ultra-hydrating, anti-inflammatory mask uses caffeine to calm redness and restore dry, sun-damaged skin while soothing with 95% aloe hydrogel material. Natural Vegan Cruelty Free Gluten Free -
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Natural Cruelty Free Ultra-hydrating, anti-aging mask uses ginseng to promote collagen production and a more supple, firm complexion, while soothing with 95% aloe hydrogel material. Formally known as Ginseng Collagen Boost Mask.
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Intensely hydrating mask uses cucumber and hyaluronic acid to replenish dry skin. Hydrogel mask is composed of 95% organic aloe juice and 5% plant cellulose. Formally known as Green Tea Water Bomb Mask. Natural Vegan Cruelty Free Gluten Free -
This nourishing mask uses pumpkin, papaya, pineapple enzymes and maple alpha hydroxy acid to even the look of skin tone and smooth the look of fine lines and wrinkles—revealing skin that appears smoother, younger, and radiant. Natural Vegan Cruelty Free Gluten Free -
This antioxidant rich, natural Retinol alternative, packs a gentle but powerful punch to soften and hydrate the skin. Formulated with deeply hydrating Hyaluronic Acid and Squalane, this powerful botanical stimulates cellular turnover, boosts collagen production, lightens age and sun spots while lessening the appearance of lines and wrinkles. Natural Vegan Cruelty Free Gluten Free -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Anti-bacterial blotting sheets are perfect for dabbing away oil and shine or touching up makeup. Made with anti-bacterial wood pulp and hemp.
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Natural Vegan Cruelty Free Gluten FreeSoftening. This gentle yet powerful cleanser provides a safer and natural alternative to Retinol to stimulate cellular turnover for a smoother complexion, lighten age/sun spots for a more even skin tone and visibly lessen the appearance of lines and wrinkles. SOURCE Made in USA -
Natural Vegan Cruelty Free Gluten Free
Anti-inflammatory, caffeine rich green tea and coffee de-puff while increasing circulation to brighten dark circles. Concentrated with potent anti-aging vitamins and antioxidants to awaken the eye area, and nourishing rosehip oil for softer, more youthful skin.
Brightens & De-Puffs Results of an independent 4 week study:
97% reported reduction of puffiness
93% reported reduction of wrinkles
87% reported reduction of dark circles
93% reported increased firmness
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Natural Vegan Cruelty Free Gluten Free
Hydrating eye masks made with cooling cucumber and natural caffeine to de-puff the eye area. Masks are made of 95% organic aloe juice and 5% plant cellulose. -
Medicinal mushrooms deliver multiple skin benefits. Unlock firmer-looking skin with eleven different skin beneficial medicinal mushrooms and quinoa peptides that make skin more resilient, vibrant and increase firmness and elasticity. Natural Vegan Cruelty Free Gluten Free -
A luxurious blend of 11 medicinal mushrooms, hyaluronic acid & quinoa peptides for intense hydration & firmness. Antioxidant-rich formula boosts skin's glow & vibrancy. Perfect for a youthful, radiant complexion. Natural Vegan Cruelty Free Gluten Free -
Natural Vegan Cruelty Free Gluten FreeConcentrated with 31% skin beneficial vitamins. Potent, stabilized vitamins in this PM serum work synergistically to reduce lines and wrinkles, increase firmness and elasticity, brighten and even skin tone.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeNEW PACKAGING Stabilized vitamin C boosts collagen + elastin production. Lightweight, stabilized vitamin C serum helps firm and brighten skin tone while promoting collagen production, and deeply hydrating skin with soothing aloe.
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Natural Vegan Cruelty Free Gluten FreeDeeply hydrating serum made with balancing rose hydrosol, calming calendula, and plumping hyaluronic acid.
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Natural Vegan Cruelty Free Gluten FreeLightens Dark Spots + Evens Skin Tone. An all natural dark spot remover serum that visibly reduces hyperpigmentation, scars, and dark spots.
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Natural Vegan Cruelty Free Gluten FreeSoftening. Concentrated daily serum is made with fermented rice water (Sake), which is rich in enzymes and beneficial nutrients to brighten, soften, and hydrate your skin. SOURCE Made in USA -
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DESCRIPTION This serum is concentrated with organic green tea and a potent dose of EGCG, the critical phytochemical and active ingredient in green tea. Green tea is an antioxidant that delays signs of aging such as sagging skin, sun damage, age spots, lines, and wrinkles. Green tea's caffeine content reduces appearance of dark circles and puffiness under eyes, and enlivens dull complexions. VEGAN -
Natural Vegan Cruelty Free Gluten FreeNEW PACKAGING
Blemish Control. Refreshing tea tree oil foaming face wash instantly calms acnegenic skin while sweeping away pore-clogging bacteria, excess oil, and impurities.
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Natural Vegan Cruelty Free Gluten FreeNEW PACKAGING & NEW BIGGER SIZE Pore Minimizer. This pore minimizing tonique cleans and purifies pores to lessen the appearance of facial pores, lines, and wrinkles, while reducing inflammation, increasing firmness, and evening the skin tone.
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Natural Vegan Cruelty Free Gluten FreeNEW PACKAGING Reveal smoother, brighter, more radiant skin—naturally. This resurfacing serum uses a potent blend of fruit enzymes, AHA-rich sugars, and plant-based brighteners to gently exfoliate, even tone, and support healthy skin renewal. Formulated with green apple, pineapple, papaya, citrus, and kojic acid from fermented rice, it helps fade discoloration and leave your skin feeling refined, refreshed, and visibly luminous. SOURCE Made in USA -
DESCRIPTION Ultra light, silky smooth serum saturates to drench dry, thirsty skin with intense hydration. Seaweed polysaccharides hydrate and plump skin for a more youthful complexion. VEGAN -
Natural Vegan Cruelty Free Gluten FreeConcentrated blend of rich butters and superfruit oils, designed to nourish dry or sensitive skin with anti-aging antioxidants and deep, decadent moisture.
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Natural Vegan Cruelty Free Gluten FreeRichly moisturizing face cream made with antioxidant-packed superfruit oils replenishes dry, depleted skin for a softer complexion.
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Natural 
Cruelty Free
Silicone mask spoon for applying your favorite skin care. Double-ended design features a flat applicator and soft silicone bristles for massage or exfoliation.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Translucent to tinted setting powders made with mattifying bamboo silica to absorb excess oil, stamp out shine, and refract light for a soft, poreless finish.
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Natural Vegan Cruelty Free Gluten FreeNEW PACKAGING Deeply hydrating face cleanser employs balancing rose hydrosol, toning white tea, and a blend of calming florals to replenish dry skin.
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Natural Vegan Cruelty Free Gluten FreeBalancing face mist delivers a kiss of hydration from rose water and hyaluronic acid for a plumped, youthful glow.
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Natural Vegan Cruelty Free Gluten FreeLightweight facial moisturizer made with rose hydrosol and hyaluronic acid to deeply calm, soften, and hydrate the skin.
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Natural Vegan Cruelty Free Gluten FreePowerful spot treatment made with detoxifying herbs to calm and clarify active blemishes. Rapidly reduces inflammation and lessens the appearance of acne scars.
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Natural Vegan Cruelty Free Gluten FreeUltra concentrated mask treatment made with curative and detoxifying herbs. Delivers potent skin clarifying benefits to oily and acnegenic skin.
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Natural Vegan Cruelty Free Gluten FreeSilky smooth, gently foaming milk cleanser sweeps away traces of dirt, sunblock, environmental pollutants and other impurities with nourishing botanicals.
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Natural Vegan Cruelty Free Gluten FreeA nourishing mask concentrated with soothing oats, moisturizing coconut milk, calming calendula, plumping hyaluronic acid, and restorative matcha green tea.
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Super fruit infused all natural facial scrub smoothes away bumps, flakes, and dead skin while instilling vitamins and antioxidants for a super soft, glowing complexion. Natural Vegan Cruelty Free Gluten Free -
Natural Vegan Cruelty Free Gluten FreeAn intensive moisture treatment for face and body. Concentrated with a blend of rich butters, nourishing oils, and calming lavender to soothe extra dry skin.
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DESCRIPTION Ultra light, broad spectrum SPF 30 mist is ideal for mess-free, full body sun protection. This mattifying formula uses Yerba mate tea leaf to fortify skin with antioxidants, to help protect against damaging free radicals and environmental pollutants. Our water-resistant, coral reef-safe sunscreen is made with broad spectrum mineral zinc oxide, and sprays evenly for full coverage. - Antioxidant rich yerba mate extract - Advanced zinc oxide broad spectrum sun protection, no synthetic chemical sunscreens - Quick drying, easy-to-apply continuous spray - Lightweight & naturally-derived formula - Sprays evenly & smoothly for full coverage - Water resistant (80 minutes) VEGAN -
Natural Vegan Cruelty Free Gluten FreeLightweight and restorative organic Argan Oil is rich in vitamin E, phenols, carotenes, squalane and essential fatty acids to deeply moisturize, nourish, and soften.
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Natural Vegan Cruelty Free Gluten FreeLightweight facial oil concentrated with beneficial antioxidants to support youthful texture and tone while lessening the appearance of fine lines.
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Natural Vegan Cruelty Free Gluten FreeHydrating Makeup Remover. Hydrating cleansing water gently rinses away makeup, sunblock, excess oil, and environmental toxins while purifying and toning with calming floral waters.
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Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
For Normal, Dry, Oily, Combination Skin Types
The highest quality plant oils and concentrated multi-vitamins make this nightly treatment a corrective anti-aging powerhouse. Stabilized multi-vitamins and potent antioxidants work synergistically to drastically lessen the appearance of lines and wrinkles; balance uneven skin tone; promote a more glowing complexion; support cellular regeneration, and promote collagen and elastin production for firmer, more youthful looking skin. VITAMIN C - Boosts collagen and elastin production to increase firmness and elasticity; brightens RETINOL - Lessens the appearance of lines and wrinkles; firms; evens and brightens skin tone; lightens dark / age / sun spots VITAMIN E - Protects from and Minimizes the appearance of free radical, environmental damage COQ10 - Reverses sun damage; potent antioxidant VITAMIN D3 - Skin cell repair; anti-inflammatoryINTERNATIONAL CUSTOMERS' REVIEWSloving it!! When I saw the clean and awesome ingredients I immediately purchased this product when it came out. I did not regret. It's a great oil moisturizer and smells like oranges. The scent is not overpowering at all, it's really light. The serum absorbs quickly which is important for me and I experienced great results on the next day. My fine lines almost literally disappeared around my eyes, redness gone away and my complexion looked much healthier and vibrant than before. I also really like that they changed the oil base from grapeseed oil to jojoba and avocado oils as they are much much healthier. I have to add, I like the packaging too. It's dark glass, nice that you used a similar bottle as my favorite foundation the 2nd skin. Thank you 100% Pure for this wonderful product >3 became a new favorite, I'll keep purchasing it. ★★★★★
Great product for dry aging skin I have been using this for a week and I think my complexion looks healthier and a reduction in dry skin and wrinkles the morning after application. ★★★★★
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Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
For Normal, Oily, Combination Skin Types
Detoxifying and pore-refining powder cleanser thoroughly washes away impurities, and remineralizes the skin without stripping or dehydrating. This deeply purifying herbal cleanser unclogs and minimizes the appearance of facial pores with mineral-rich green clay, antibacterial and detoxifying herbs, and nourishing botanicals.
USA CUSTOMERS' REVIEWSHerb power! As a budding herbalist I really appreciated seeing this as a new product. Herbs are so powerful and so good for the skin. I love how this product comes in a container that makes it easy to pour the right amount. I love the gentle exfoliation it offers with each use. My face feels really nice when I wash with this product:) ★★★★★
New favorite cleanser I use several of the liquid cleansers from 100% Pure but I’m excited to say that this one is a new favorite of mine. The ingredients are pure as usual and effective. The only thing I will mention that I don’t like is the price, I wish it were a little cheaper for the amount you get but overall I can’t complain. Love this company and their products and I hope they stick with quality over quantity/price. Will be back for this again I’m sure! ★★★★★
My skin feels so clean! I'm surprised at how much I enjoy this cleanser. I actually look forward to washing my face before bed now! I had never used a powder cleanser before, but I must say I am a fan. The texture is scrubby but not uncomfortably so. Some exfoliating cleansers are awfully scratchy feeling on the face, but this is nice and gentle. It has a kind of minty smell to it that is SO refreshing! It's a mild scent, so don't worry about it lasting or anything. All in all, it makes my skin feel clean and fresh and happy. I really like this one! ★★★★★
Powder is a Gamechanger This stuff lathers perfectly! First time using powdered facial cleansers for me and I’m in love. It doesn’t foam as well as the gel formulas do on a konjac sponge (which I’ve also fell in love with) but rub your hands together with a little water and foam appears! It’s ideal for travel. The scent is light, cool and refreshing. Green clay is very balancing for my oily and sensitive skin. I’ve been waiting for a product from this company similar to the Lavender Seafoam Facial Cleaner and this has to be the most similar formula so far. Very pleased! ★★★★★
Awesome Different at first but I love being able to control the consistency by how much water is added ★★★★★
Just what I needed! I’ve only been using it for a week and I can tell a huge difference! My skin always burned with other cleansers, so I decided to try something all natural and I am never going back. I can’t wait to try more products! ★★★★★
Refreshing cleanser So far so good. This face wash makes my face feel refreshed and very clean. ★★★★★
Seeing quick results Seeing quick results ★★★★★
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Natural Vegan Cruelty Free Gluten FreeMoisturizing sunscreen lotion defends against harmful UV rays with SPF 30 protection, while nourishing and rehydrating thirsty skin with green tea and aloe.
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Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Superfruit oils contain the highest concentration of nutrients, making them extremely nourishing and moisturizing. Powerful, potent superfruit antioxidants and vitamins increase elasticity and lessen appearance of lines and wrinkles.
USA CUSTOMERS' REVIEWSNourishing Eye Cream I use this eye cream during the day. I needed some added moisture, but I didn't want my skin to feel greasy. I've used this for about a week now and I love the smell and am very happy with the consistency and the results. I would definitely buy this again. ★★★★★
I love this product Keeps my eye area super moisturized! I love this! ★★★★★
Love this eye cream! This eye cream is so nourishing and hydrating! It makes my eyes come to life again in the morning. Definitely, a must buy! ★★★★★
Perfect night time eye cream I was hesitant to purchase this but wanted a cleaner night time eye cream. I love it! It soaks in pretty well and a little goes a long way. Its very smooth. I did accidentally use it in the morning once and my eye makeup was not as put together as it normally is but I still love it at night. ★★★★★
Loved it! Loved it! Very moisturizing. Really does minimize lines as long as you keep using it. Has made my eyes overall so much more moisturized. ★★★★★
Instant Results My skin looked plumper at the first use. I will buy again. ★★★★★
Great moisturizer Great moisturizer, keeps skin underneath eyes from drying out during the day! Smells fabulous, a little goes a long way! ★★★★★
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Natural Vegan Cruelty Free Gluten FreeBoosts Collagen + Elastin. Hydrating face toner employs undiluted floral ingredients like rose hydrosol, calendula hydrosol, and witch hazel to calm and clarify skin for a healthy glow.
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Natural Vegan Cruelty Free Gluten FreeNEW PACKAGING Hydrating. Replenishing cleanser made with a concentrated blend of desert botanicals like nopal cactus, prickly pear, and aloe vera to deeply cleanse and balance the skin.
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Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Fermented rice water is rich in enzymes, amino acids, malic acid, minerals, and vitamins to brighten, exfoliate, and deeply soften skin. White mulberry, mushroom, licorice, and citrus balance skin tone, lessen appearance of dark spots, and brighten. Washes away makeup and other impurities without stripping or dehydrating.
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Chia seed gel locks in hydration. Lightweight moisturizer with a fast absorbing formula that re-hydrates thirsty skin cells with soothing rose water and chia seed gel, a healthy source of beneficial omega fatty acids. Made in USA Natural Vegan Cruelty Free Gluten Free -
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Natural Vegan Cruelty Free Gluten FreeBrightening facial toner uses enzymes and amino acids from fermented rice water (Sake) to brighten, hydrate, plump, and deeply soften skin.
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Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Protective Green Tea. Highly nutrient-rich moisturizer softens and fortifies skin. EGCG, the potent antioxidant from green tea, protects against environmental damage.
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Natural Vegan Cruelty Free Gluten FreeRich, luxurious cream drenches skin in deep moisture, delivers nutrient-rich sea minerals and vitamins, and plumps skin with hydrating seaweed polysaccharides.
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DESCRIPTION Intensely water-drenching elixir softens, plumps, and hydrates thirsty skin using a base of gelatinous algin from seaweed. Seaweed from unpolluted waters retains the purest sea minerals and nutrients for your skin. VEGAN -
Natural Vegan Cruelty Free Gluten Free
Luxurious PM cream is a multi-vitamin powerhouse made with correcting vitamin C and reparative vitamin A, and works to combat daily damage and signs of aging.
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Natural Vegan Cruelty Free Gluten Free
Nourishing PM balm enhances firmness, tone, and elasticity while you sleep. Made with vegan retinol, avocado butter, and plant oils to moisturize and restore.
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Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
Promotes elasticity for a firmer, more lifted neck. Retinol reduces appearance of lines and wrinkles; olive squalane and hyaluronic acid enhance suppleness.
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Natural Cruelty Free Gluten FreeNEW PACKAGING Uplifting + Energizing. Moisturizing facial cleanser made with degreasing blood orange, plus coconut and olive oils to sweep away even the most stubborn makeup, debris, and impurities.
SOURCE Made in USA