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Out of stock
DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Providing adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearance like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. -
Out of stock
DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin-beneficial nutrients for the most healthy skin. -
Natural 
Vegan 
Cruelty Free 
Gluten Free
Hydrating eye masks made with cooling cucumber and natural caffeine to de-puff the eye area. Masks are made of 95% organic aloe juice and 5% plant cellulose. -
Natural 
Cruelty Free
Silicone mask spoon for applying your favorite skin care. Double-ended design features a flat applicator and soft silicone bristles for massage or exfoliation.
SOURCE
Made in USA -
Out of stock
Intensely hydrating mask uses cucumber and hyaluronic acid to replenish dry skin. Hydrogel mask is composed of 95% organic aloe juice and 5% plant cellulose. Formally known as Green Tea Water Bomb Mask. Natural Vegan Cruelty Free Gluten Free -
Out of stock
Natural Cruelty Free Ultra-hydrating, anti-aging mask uses ginseng to promote collagen production and a more supple, firm complexion, while soothing with 95% aloe hydrogel material. Formally known as Ginseng Collagen Boost Mask.
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Ultra-hydrating, anti-inflammatory mask uses caffeine to calm redness and restore dry, sun-damaged skin while soothing with 95% aloe hydrogel material. Natural Vegan Cruelty Free Gluten Free -
Out of stock
Natural Cruelty Free Rejuvenating hydrogel mask made with firming peptides, replenishing seaweed collagen, soothing botanicals, and water-locking humectants for plumper, firmer, and more supple complexion.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Anti-bacterial blotting sheets are perfect for dabbing away oil and shine or touching up makeup. Made with anti-bacterial wood pulp and hemp.
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Made in USA -
Out of stock
DESCRIPTION Rich buttercream moisturizes, softens and deeply nourishes with anti-aging vitamins and antioxidants. Vegan -
Gift card may not be purchased as part of promotion or discount. Additionally, purchase of gift card does not qualify towards promotions, discounts, and free shipping. Valid for 100percentpure.com.my purchases only. Gift card will be emailed/whatsapp-ed to the email address/phone number that is entered at checkout. -
Out of stock
Natural Vegan Cruelty Free Gluten FreeRevive dry, damaged hair, and prevent future damage all in this replenishing hydrator. This weightless leave-in treatment detangles, smoothes, and enhances shine. SOURCE Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Ultra shiny lip gloss made with restorative vitamin E and real fruit pigments. Softens and moisturizes lips while delivering silky smooth, semi-sheer coverage.
SOURCE
Made in USA -
Out of stock
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Lightweight eyebrow gel defines and sculpts for a full, more polished look. Green tea leaf fibers add volume, while Pro Vitamin B5 and Vitamin E strengthen.
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Made in USA -
Natural Vegan Cruelty Free Gluten FreeNEW PACKAGING & NEW BIGGER SIZE Pore Minimizer. This pore minimizing tonique cleans and purifies pores to lessen the appearance of facial pores, lines, and wrinkles, while reducing inflammation, increasing firmness, and evening the skin tone.
SOURCE Made in USA
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
This creamy, long-lasting eyeliner pencil glides easily onto lids to line and define your eyes, while nourishing skin with jojoba oil.
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Made in Czech Republic -
Out of stock
DESCRIPTION Highly nourishing, luxurious cream concentrated with potent anti-aging antioxidants, vitamins, skin softening fruit oils and moisturizing cocoa and avocado butters. Delicious smelling body cream will immediately hydrate, soften and feed your skin nutrients for a healthy, glowing complexion. Truly, 100% Pure - never any artificial fragrances, synthetic chemicals, toxic preservatives, or any other unsafe ingredients. Made only with the highest quality nutrients for your skin. Vegan -
Out of stock
DESCRIPTION Highly nourishing, luxurious cream concentrated with potent anti-aging antioxidants, vitamins, skin softening fruit oils and moisturizing cocoa and avocado butters. Delicious smelling body cream will immediately hydrate, soften and feed your skin nutrients for a healthy, glowing complexion. Truly, 100% Pure - never any artificial fragrances, synthetic chemicals, toxic preservatives, or any other unsafe ingredients. Made only with the highest quality nutrients for your skin. Vegan -
Out of stock
DESCRIPTION Highly nourishing, luxurious cream concentrated with potent anti-aging antioxidants, vitamins, skin softening fruit oils and moisturizing cocoa and avocado butters. Delicious smelling body cream will immediately hydrate, soften and feed your skin nutrients for a healthy, glowing complexion. Truly, 100% Pure - never any artificial fragrances, synthetic chemicals, toxic preservatives, or any other unsafe ingredients. Made only with the highest quality nutrients for your skin. Vegan -
Out of stock
Natural Vegan Cruelty Free Gluten FreeHydrating shampoo gently washes away excess oil while giving hair brilliant shine, bounce, and vibrancy. Fortifies for healthier, stronger hair.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeHydrating shampoo deeply moisturizes while gently cleansing with rich coconut foam. Restorative formula nourishes for stronger, healthier, glossier locks.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeHydrating and invigorating shampoo gently purifies while adding bounce, body, and luster. Kelp thickens and strengthens while seaweed collagen adds shine.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeOur moisturizing Lip Glaze collection is made with real fruit pigments, plus avocado and cocoa butters to give lips a light, nourishing wash of natural color. -
DESCRIPTION -
Out of stock
Natural Vegan Cruelty Free Gluten FreeLuxuriously creamy body lotion enriched with potent anti-aging vitamins, energizing green coffee, and brightening vitamin C for soft, youthfully supple skin.
SOURCE Made in USA
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Fruit pigmented® concealer is water, sweat, oil, and cake-resistant. Creamy, shea butter enriched formula provides opaque full coverage that lasts all day.
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Made in USA -
DESCRIPTION Our Fruit Pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals. Black Tea is a midnight black. VEGETARIAN -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Matte lipsticks formulated with vibrant, long-lasting color from real fruit, and a nourishing blend of cocoa and shea butter to moisturize and soften lips.
SOURCE
Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Anti-aging, super moisturizing lipstick made with pomegranate oil and shea butter to keep lips soft and supple. Colored with antioxidant-rich fruit pigments.
SOURCE
Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear.
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Made in USA -
Out of stock
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear.
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Made in USA -
Out of stock
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Creamy, lightweight concealer colored from fruit and made with hydrating olive squalane. Blendable and buildable for medium-full coverage with a satin finish.
SOURCE
Made in USA -
DESCRIPTION Ultra soft cruelty-free bristles create a blunt, flat brush head that is ideal for applying liquid and cream foundations or tinted moisturizers. Can also be used to apply illuminating cremes or cream blushes. VEGAN -
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Natural Vegan Cruelty Free Gluten FreeNEW PACKAGING Hydrating. Replenishing cleanser made with a concentrated blend of desert botanicals like nopal cactus, prickly pear, and aloe vera to deeply cleanse and balance the skin.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeRichly foaming shower gel lifts away dirt, oil, and impurities while rehydrating thirsty skin with coconut oil, soothing aloe, and mineral-rich red algae.
SOURCE Made in USA
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Out of stock
Natural Vegan Cruelty Free Gluten FreeMoisturizing sunscreen lotion defends against harmful UV rays with SPF 30 protection, while nourishing and rehydrating thirsty skin with green tea and aloe.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeRichly foaming shower gel lifts away dirt, oil, and impurities while rehydrating thirsty skin with coconut oil, soothing aloe, and mineral-rich red algae.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeSilky smooth, gently foaming milk cleanser sweeps away traces of dirt, sunblock, environmental pollutants and other impurities with nourishing botanicals.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreePowerful spot treatment made with detoxifying herbs to calm and clarify active blemishes. Rapidly reduces inflammation and lessens the appearance of acne scars.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeNEW PACKAGING Deeply hydrating face cleanser employs balancing rose hydrosol, toning white tea, and a blend of calming florals to replenish dry skin.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeNEW PACKAGING
Blemish Control. Refreshing tea tree oil foaming face wash instantly calms acnegenic skin while sweeping away pore-clogging bacteria, excess oil, and impurities.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeNEW PACKAGING Reveal smoother, brighter, more radiant skin—naturally. This resurfacing serum uses a potent blend of fruit enzymes, AHA-rich sugars, and plant-based brighteners to gently exfoliate, even tone, and support healthy skin renewal. Formulated with green apple, pineapple, papaya, citrus, and kojic acid from fermented rice, it helps fade discoloration and leave your skin feeling refined, refreshed, and visibly luminous. SOURCE Made in USA -
Out of stock
fair with neutral to warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
Out of stock
light with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
light medium with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
Out of stock
medium with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
Out of stock
medium with golden undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
Out of stock
tan with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
Natural Vegan Cruelty Free Gluten FreeMinimizes shedding, stimulates hair growth, and deeply cleanses and clarifies scalp. Won't strip or dehydrate while promoting stronger, healthier hair.
SOURCE Made in USA
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Out of stock
DESCRIPTION Restorative conditioner deeply moisturizes, repairs, softens and detangles dry, damaged hair. Gentle enough for color treated and all hair types. Formula does not contain synthetic chemicals, artificial fragrances, chemical preservatives, sulfates, detergents or any other harsh ingredients. Vegetarian -
Out of stock
Natural Vegan Cruelty Free Gluten FreePurifies to unclog pores and stimulate circulation in the scalp. Intense hydration helps to alleviate dryness, itching and flaking for healthy, nourished hair.
SOURCE Made in USA
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Out of stock
DESCRIPTION Super lightweight detangler adds shine and bounce without weighing hair down. Strengthens, detangles, hydrates and nourishes. Gentle enough for color treated and all hair types. Free of synthetic chemicals, artificial fragrances, chemical preservatives, sulfates, detergents or any other harsh ingredients. Vegan -
Out of stock
Natural Vegan Cruelty Free Gluten FreeUltra volumizing conditioner invigorates your scalp while hydrating, smoothing, and strengthening your strands. Our carefully crafted formula gives your locks extra glossy shine, bounce, and weightless volume with sea kelp and provitamin B5. Pure peppermint essential oil refreshes the scalp and invigorates the senses, while promoting healthy hair growth. This sulfate-free conditioner is safe and gentle enough for even color treated hair.
SOURCE Made in USA
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Out of stock
Natural Vegan Cruelty Free Gluten FreeBalancing face mist delivers a kiss of hydration from rose water and hyaluronic acid for a plumped, youthful glow.
SOURCE Made in USA
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NEW PACKAGING Re-Surfacing. Reveal glowing skin with our exfoliating cleanser made with green apple, licorice, citrus and 7% acids. These powerful fruits work in harmony to unclog and minimize pores, even skin tone and brighten leaving you with super soft to the touch skin. SOURCE Made in USA Natural Cruelty Free -
Out of stock
fair with rose undertone DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin beneficial nutrients for the most healthy skin. Vegan -
Out of stock
fair with neutral to warm undertone DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin beneficial nutrients for the most healthy skin. Vegan -
Out of stock
light with warm undertone DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin beneficial nutrients for the most healthy skin. Vegan -
Out of stock
light medium with neutral undertone DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin beneficial nutrients for the most healthy skin. Vegan -
Out of stock
medium with warm undertone DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin beneficial nutrients for the most healthy skin. Vegan