Fruit Pigmented® 
Natural 
Vegan 
Cruelty Free 
Gluten Free
Silicone-free, antioxidant infused primer diffuses pores and illuminates with light reflective pigment while giving flawless, long lasting cosmetic application.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Fills fine lines while minimizing shine.
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Made in USA -
Out of stock
fair with rose undertone DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin beneficial nutrients for the most healthy skin. Vegan -
Out of stock
fair with neutral to warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
light medium with neutral undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
Out of stock
Light with warm peach undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
Light medium with warm undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
Out of stock
Medium with warm undertone DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Delivering adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearances like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. Vegan -
DESCRIPTION This Pretty Naked Palette will make you look gorgeous, naturally. Soft, neutral tones that will enhance and beautify without making you look too made up. 100% Natural, nourishing formulas packed with antioxidants, vitamins and beautiful colors from pigments of fruits, seeds, flowers and vegetables. To create a variety of perfectly pretty looks, use our extensive collection of Cruelty-Free brushes. Vegan -
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Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
Promotes elasticity for a firmer, more lifted neck. Retinol reduces appearance of lines and wrinkles; olive squalane and hyaluronic acid enhance suppleness.
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Made in USA -
Natural Vegan Cruelty Free Gluten Free
Nourishing PM balm enhances firmness, tone, and elasticity while you sleep. Made with vegan retinol, avocado butter, and plant oils to moisturize and restore.
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MADE IN USA -
Natural Vegan Cruelty Free Gluten Free
Luxurious PM cream is a multi-vitamin powerhouse made with correcting vitamin C and reparative vitamin A, and works to combat daily damage and signs of aging.
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MADE IN USA -
DESCRIPTION Ultra light, broad spectrum SPF 30 mist is ideal for mess-free, full body sun protection. This mattifying formula uses Yerba mate tea leaf to fortify skin with antioxidants, to help protect against damaging free radicals and environmental pollutants. Our water-resistant, coral reef-safe sunscreen is made with broad spectrum mineral zinc oxide, and sprays evenly for full coverage. - Antioxidant rich yerba mate extract - Advanced zinc oxide broad spectrum sun protection, no synthetic chemical sunscreens - Quick drying, easy-to-apply continuous spray - Lightweight & naturally-derived formula - Sprays evenly & smoothly for full coverage - Water resistant (80 minutes) VEGAN -
Natural Vegan Cruelty Free Gluten FreePurifying formula unclogs pores, stimulates circulation, and alleviates dryness, itching, and flaking. With added hydration for healthier scalp and hair.
SOURCE Made in USA
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear.
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Made in USA -
Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Protective Green Tea. Highly nutrient-rich moisturizer softens and fortifies skin. EGCG, the potent antioxidant from green tea, protects against environmental damage.
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Made in USA -
Out of stock
DESCRIPTION This serum is concentrated with organic green tea and a potent dose of EGCG, the critical phytochemical and active ingredient in green tea. Green tea is an antioxidant that delays signs of aging such as sagging skin, sun damage, age spots, lines, and wrinkles. Green tea's caffeine content reduces appearance of dark circles and puffiness under eyes, and enlivens dull complexions. VEGAN -
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Natural Vegan Cruelty Free Gluten FreeBrightening facial toner uses enzymes and amino acids from fermented rice water (Sake) to brighten, hydrate, plump, and deeply soften skin.
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Chia seed gel locks in hydration. Lightweight moisturizer with a fast absorbing formula that re-hydrates thirsty skin cells with soothing rose water and chia seed gel, a healthy source of beneficial omega fatty acids. Made in USA Natural Vegan Cruelty Free Gluten Free -
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Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Fermented rice water is rich in enzymes, amino acids, malic acid, minerals, and vitamins to brighten, exfoliate, and deeply soften skin. White mulberry, mushroom, licorice, and citrus balance skin tone, lessen appearance of dark spots, and brighten. Washes away makeup and other impurities without stripping or dehydrating.
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Natural Vegan Cruelty Free Gluten FreeNEW PACKAGING Hydrating. Replenishing cleanser made with a concentrated blend of desert botanicals like nopal cactus, prickly pear, and aloe vera to deeply cleanse and balance the skin.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeBoosts Collagen + Elastin. Hydrating face toner employs undiluted floral ingredients like rose hydrosol, calendula hydrosol, and witch hazel to calm and clarify skin for a healthy glow.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Full coverage fruit pigmented® liquid foundation with soothing aloe, antioxidant-rich superfruit oils, oil-absorbing rice powder, and a flawless matte finish.
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Made in USA -
Out of stock
Natural Vegan Cruelty Free Gluten FreeHydrating Makeup Remover. Hydrating cleansing water gently rinses away makeup, sunblock, excess oil, and environmental toxins while purifying and toning with calming floral waters.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
A rose gold treasure trove of warm metallics and stunning shimmer. Deluxe fruit pigmented® palette includes a highlighter, blush, and 3 eyeshadows.
Look luxurious with this rose gold treasure trove, featuring warm metallic shades and stunning shimmer. Pigmented from antioxidant rich fruits, vegetables, and other skin beneficial plants. This deluxe palette features a highlighter, blush, and 3 eyeshadows all made with skin healthy ingredients. Palette includes:
PRISM: Pale, rose gold highlighter with pearly shimmer.
PRIMP: Coppery rosy blush with slight golden shimmer.
LUSTER: Warm bronze eyeshadow with plum undertone and shimmer.
GLEAM: Pale, rose nude eyeshadow with pink undertone and shimmer.
GLIMMER: Rose gold eyeshadow with shimmer.
USA CUSTOMERS' REVIEWS
Gorgeous! I have the Pretty Naked and Better Naked palettes in addition to the Rose Gold palette. The Rose Gold is by far my favorite. I use the illuminator and eye shadows daily. The blush is pretty, but doesn't look particularly well on me. I will definitely purchase this palette again in the future. ★★★★★
So so pretty! This palette is gorgeous and the shades have a beautiful shine/shimmer to them! I actually have never used blush before so I was excited to try this one out. It's a deeper rose blush color and looks very nice on my light/tan/cool complexion. The highlighter has a nice shimmer and is more low-key/not a blinding highlighter. I think it looks best for a daily kind of look (but probably could be built up for a night time look). The eyeshadow shades are gorgeous and more of a taupe-y kind of color rather than pinks (which I like for a more day-time kind of look). Only downside for me is that the shades have quite a bit of fall out and the palette is smaller than it appears online. But overall still glad I got it, if anything for the pretty blush shade and another highlighter. ★★★★★
Wow I'm so glad I purchased this. I love the eye color set. It is so beautiful with my skin tone. I love the shimmer. ★★★★★
Love it Love the colors of this palette ★★★★★
Rose Gold Palette Lovely! This is a Great Palette! Colors look Great and stays on all day! I Love Neturals.. ★★★★★
Rose Gold Palette I love these beautiful colors! I enjoy highlighting under my eyebrows, along my cheekbones, and nose. Was so excited to get the palette the first day it came out in stores! ★★★★★
gorgeous this palette is gorgeous. the rose gold effect is lovely, without being orangey. the highlight is golden and the blush is more of a reddish hue, less pink, on my fair skin. i love it. the shadows are shimmery without being glittery, which i appreciate. on my skin tone most "rose gold" colors come up orange, but not so with these shadows. my only complaint (and not really worth docking a star) is that the packaging does not feel as luxe as the others. it is stiff to open and doesn't have the same weight as the other palettes i have from 100% Pure. but again, hardly worth docking a star. ★★★★★
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Natural Vegan Cruelty Free Gluten FreeA nourishing mask concentrated with soothing oats, moisturizing coconut milk, calming calendula, plumping hyaluronic acid, and restorative matcha green tea.
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Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
For Normal, Dry, Oily, Combination Skin Types
The highest quality plant oils and concentrated multi-vitamins make this nightly treatment a corrective anti-aging powerhouse. Stabilized multi-vitamins and potent antioxidants work synergistically to drastically lessen the appearance of lines and wrinkles; balance uneven skin tone; promote a more glowing complexion; support cellular regeneration, and promote collagen and elastin production for firmer, more youthful looking skin. VITAMIN C - Boosts collagen and elastin production to increase firmness and elasticity; brightens RETINOL - Lessens the appearance of lines and wrinkles; firms; evens and brightens skin tone; lightens dark / age / sun spots VITAMIN E - Protects from and Minimizes the appearance of free radical, environmental damage COQ10 - Reverses sun damage; potent antioxidant VITAMIN D3 - Skin cell repair; anti-inflammatoryINTERNATIONAL CUSTOMERS' REVIEWSloving it!! When I saw the clean and awesome ingredients I immediately purchased this product when it came out. I did not regret. It's a great oil moisturizer and smells like oranges. The scent is not overpowering at all, it's really light. The serum absorbs quickly which is important for me and I experienced great results on the next day. My fine lines almost literally disappeared around my eyes, redness gone away and my complexion looked much healthier and vibrant than before. I also really like that they changed the oil base from grapeseed oil to jojoba and avocado oils as they are much much healthier. I have to add, I like the packaging too. It's dark glass, nice that you used a similar bottle as my favorite foundation the 2nd skin. Thank you 100% Pure for this wonderful product >3 became a new favorite, I'll keep purchasing it. ★★★★★
Great product for dry aging skin I have been using this for a week and I think my complexion looks healthier and a reduction in dry skin and wrinkles the morning after application. ★★★★★
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Natural Vegan Cruelty Free Gluten FreeAn intensive moisture treatment for face and body. Concentrated with a blend of rich butters, nourishing oils, and calming lavender to soothe extra dry skin.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeSilky smooth, gently foaming milk cleanser sweeps away traces of dirt, sunblock, environmental pollutants and other impurities with nourishing botanicals.
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Natural Vegan Cruelty Free Gluten FreeUltra concentrated mask treatment made with curative and detoxifying herbs. Delivers potent skin clarifying benefits to oily and acnegenic skin.
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Natural Vegan Cruelty Free Gluten FreePowerful spot treatment made with detoxifying herbs to calm and clarify active blemishes. Rapidly reduces inflammation and lessens the appearance of acne scars.
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Natural Vegan Cruelty Free Gluten FreeDeeply hydrating serum made with balancing rose hydrosol, calming calendula, and plumping hyaluronic acid.
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Natural Vegan Cruelty Free Gluten FreeLightweight facial moisturizer made with rose hydrosol and hyaluronic acid to deeply calm, soften, and hydrate the skin.
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Natural Vegan Cruelty Free Gluten FreeNEW PACKAGING Deeply hydrating face cleanser employs balancing rose hydrosol, toning white tea, and a blend of calming florals to replenish dry skin.
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Natural Vegan Cruelty Free Gluten FreeSoftening. This gentle yet powerful cleanser provides a safer and natural alternative to Retinol to stimulate cellular turnover for a smoother complexion, lighten age/sun spots for a more even skin tone and visibly lessen the appearance of lines and wrinkles. SOURCE Made in USA -
Natural Vegan Cruelty Free Gluten FreeConcentrated with 31% skin beneficial vitamins. Potent, stabilized vitamins in this PM serum work synergistically to reduce lines and wrinkles, increase firmness and elasticity, brighten and even skin tone.
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Matte lipsticks formulated with vibrant, long-lasting color from real fruit, and a nourishing blend of cocoa and shea butter to moisturize and soften lips.
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Made in USA -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Anti-aging, super moisturizing lipstick made with pomegranate oil and shea butter to keep lips soft and supple. Colored with antioxidant-rich fruit pigments.
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Made in USA -
Out of stock
Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Superfruit oils contain the highest concentration of nutrients, making them extremely nourishing and moisturizing. Powerful, potent superfruit antioxidants and vitamins increase elasticity and lessen appearance of lines and wrinkles.
USA CUSTOMERS' REVIEWSNourishing Eye Cream I use this eye cream during the day. I needed some added moisture, but I didn't want my skin to feel greasy. I've used this for about a week now and I love the smell and am very happy with the consistency and the results. I would definitely buy this again. ★★★★★
I love this product Keeps my eye area super moisturized! I love this! ★★★★★
Love this eye cream! This eye cream is so nourishing and hydrating! It makes my eyes come to life again in the morning. Definitely, a must buy! ★★★★★
Perfect night time eye cream I was hesitant to purchase this but wanted a cleaner night time eye cream. I love it! It soaks in pretty well and a little goes a long way. Its very smooth. I did accidentally use it in the morning once and my eye makeup was not as put together as it normally is but I still love it at night. ★★★★★
Loved it! Loved it! Very moisturizing. Really does minimize lines as long as you keep using it. Has made my eyes overall so much more moisturized. ★★★★★
Instant Results My skin looked plumper at the first use. I will buy again. ★★★★★
Great moisturizer Great moisturizer, keeps skin underneath eyes from drying out during the day! Smells fabulous, a little goes a long way! ★★★★★
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Natural Vegan Cruelty Free Gluten FreeNEW PACKAGING Stabilized vitamin C boosts collagen + elastin production. Lightweight, stabilized vitamin C serum helps firm and brighten skin tone while promoting collagen production, and deeply hydrating skin with soothing aloe.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten Free
Anti-inflammatory, caffeine rich green tea and coffee de-puff while increasing circulation to brighten dark circles. Concentrated with potent anti-aging vitamins and antioxidants to awaken the eye area, and nourishing rosehip oil for softer, more youthful skin.
Brightens & De-Puffs Results of an independent 4 week study:
97% reported reduction of puffiness
93% reported reduction of wrinkles
87% reported reduction of dark circles
93% reported increased firmness
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Made in USA -
Natural Vegan Cruelty Free Gluten FreeLightens Dark Spots + Evens Skin Tone. An all natural dark spot remover serum that visibly reduces hyperpigmentation, scars, and dark spots.
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Natural Vegan Cruelty Free Gluten FreeOur moisturizing Lip Glaze collection is made with real fruit pigments, plus avocado and cocoa butters to give lips a light, nourishing wash of natural color. -
Natural Vegan Cruelty Free Gluten FreeHydrating shampoo deeply moisturizes while gently cleansing with rich coconut foam. Restorative formula nourishes for stronger, healthier, glossier locks.
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Super fruit infused all natural facial scrub smoothes away bumps, flakes, and dead skin while instilling vitamins and antioxidants for a super soft, glowing complexion. Natural Vegan Cruelty Free Gluten Free -
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear.
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Made in USA -
Out of stock
Natural Vegan Cruelty Free Gluten FreeHydrating shampoo gently washes away excess oil while giving hair brilliant shine, bounce, and vibrancy. Fortifies for healthier, stronger hair.
SOURCE Made in USA
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DESCRIPTION Our Fruit Pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals. Black Tea is a midnight black. VEGETARIAN -
Out of stock
DESCRIPTION A serum foundation formulated with olive squalane, anti-aging antioxidants, pure fruit pigments and vitamins. Providing adjustable coverage, a natural finish, and the look and feel of beautiful skin while delivering a noticeably brighter, more youthful appearance like nothing you've ever felt before. This skin-perfecting formula is as healthy as it is luxurious. -
Out of stock
medium with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
Natural Cruelty Free Gluten FreeNEW PACKAGING Uplifting + Energizing. Moisturizing facial cleanser made with degreasing blood orange, plus coconut and olive oils to sweep away even the most stubborn makeup, debris, and impurities.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeMinimizes shedding, stimulates hair growth, and deeply cleanses and clarifies scalp. Won't strip or dehydrate while promoting stronger, healthier hair.
SOURCE Made in USA
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Natural Vegan Cruelty Free Gluten FreeMoisturizing sunscreen lotion defends against harmful UV rays with SPF 30 protection, while nourishing and rehydrating thirsty skin with green tea and aloe.
SOURCE Made in USA
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Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Ultra shiny lip gloss made with restorative vitamin E and real fruit pigments. Softens and moisturizes lips while delivering silky smooth, semi-sheer coverage.
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Made in USA -
Out of stock
fair with neutral to warm undertone DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin beneficial nutrients for the most healthy skin. Vegan -
Out of stock
light medium with neutral undertone DESCRIPTION Moisturizing formula colored from fruit and vegetable pigments for a flawless complexion. Organic white tea, acai oil, pomegranate oil, vitamins and antioxidants deliver necessary, skin beneficial nutrients for the most healthy skin. Vegan -
Out of stock
light with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Super lightweight face powder to give you a beautiful, flawless, poreless complexion. Use alone or over our tinted moisturizer. All natural formula packed full of anti-aging vitamins, antioxidants and skin purifying eucalyptus, soothing calendula, chamomile and rose, oil absorbing rice powder and flattering color from fruits and vegetables. Does not contain talc, chemical preservatives, fragrances or any other toxins. Vegan -
Out of stock
DESCRIPTION Highly nourishing, luxurious cream concentrated with potent anti-aging antioxidants, vitamins, skin softening fruit oils and moisturizing cocoa and avocado butters. Delicious smelling body cream will immediately hydrate, soften and feed your skin nutrients for a healthy, glowing complexion. Truly, 100% Pure - never any artificial fragrances, synthetic chemicals, toxic preservatives, or any other unsafe ingredients. Made only with the highest quality nutrients for your skin. Vegan -
Out of stock
medium with warm undertone 100% PURE® foundations incorporate skin care benefits. You not only get the coverage and finish you want from a foundation, but our natural formulas also contain nutrients to improve the health of your skin. Now, that's what we call “high performance foundation makeup”! DESCRIPTION Cream foundation glides on effortlessly and blends extremely well for medium to full coverage with a glow. Healthy and nourishing formula colored from fruit, vegetable and seed pigments for antioxidant protection. Vegan -
DESCRIPTION Intensely water-drenching elixir softens, plumps, and hydrates thirsty skin using a base of gelatinous algin from seaweed. Seaweed from unpolluted waters retains the purest sea minerals and nutrients for your skin. VEGAN