Fruit Pigmented® 
Natural 
Vegan 
Cruelty Free 
Gluten Free
Silicone-free, antioxidant infused primer diffuses pores and illuminates with light reflective pigment while giving flawless, long lasting cosmetic application.
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Fills fine lines while minimizing shine.
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Made in USA 
Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
Promotes elasticity for a firmer, more lifted neck. Retinol reduces appearance of lines and wrinkles; olive squalane and hyaluronic acid enhance suppleness.
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Made in USA 
Natural Vegan Cruelty Free Gluten Free
Nourishing PM balm enhances firmness, tone, and elasticity while you sleep. Made with vegan retinol, avocado butter, and plant oils to moisturize and restore.
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MADE IN USA 
Natural Vegan Cruelty Free Gluten Free
Luxurious PM cream is a multi-vitamin powerhouse made with correcting vitamin C and reparative vitamin A, and works to combat daily damage and signs of aging.
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MADE IN USA 
Natural Vegan Cruelty Free Gluten Free
Purifying formula unclogs pores, stimulates circulation, and alleviates dryness, itching, and flaking. With added hydration for healthier scalp and hair.
SOURCE Made in USA
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
This creamy, long-lasting eyeliner pencil glides easily onto lids to line and define your eyes, while nourishing skin with jojoba oil.
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Made in Czech Republic 
Fruit Pigmented® Natural Cruelty Free Gluten Free
DESCRIPTION
Juicy pop of sheer, gorgeous tint for deeply moisturized, plumped lips and glowy cheeks. Fruit pigments are packed full of vitamins and antioxidants to nourish, restore and protect.
Our beloved Fruit Pigmented® Lip & Cheek Tint is now reinvented with a new formulation: enjoy smoother application, light-medium coverage, and a radiant, glowy finish.
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear.
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Made in USA 
Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Protective Green Tea. Highly nutrient-rich moisturizer softens and fortifies skin. EGCG, the potent antioxidant from green tea, protects against environmental damage.
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Made in USA 
Natural Vegan Cruelty Free Gluten Free
Brightening facial toner uses enzymes and amino acids from fermented rice water (Sake) to brighten, hydrate, plump, and deeply soften skin.
SOURCE Made in USA
Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
Chia seed gel locks in hydration.
This lightweight, quickly absorbing formula effectively re-hydrates thirsty skin with omega fatty acid-rich gel-water from chia seeds. All skin types need hydration, just like everyone needs to drink water. If you have oily skin, this hydrating formula is all that you'll need! If you have drier skin, you may need to layer an additional oil-based moisturizer over this light face moisturizer.
Love it! This one is my favorite lotion from 100 percent pure lotions. I love the texture and the scent. It may feel little rich, but if you have combination skin like me, it will work for you. It absorbs on my skin really quickly, which makes my skin glow. This product is def keeper! ★★★★★
Amazing This stuff is so good! It brings balance to my skin. It brought major improvement to my skin's texture. It smoothed it out. The best part is that a little goes a long way so it is worth the investment! ★★★★★
Wow! Super hydration! Just two uses has my skin plumped up like nothing else I’ve used, and that’s saying something because I’ve been using this brand for years. I just moved from New Orleans (humidity and heat) to Vermont (cold and dry), so my skin has been dry but a bit more oily, so I’m excited to find this hydrating cream. A little goes a long way so you don’t need much, yet it doesn’t feel heavy at all and keeps your skin feeling moist for hours. I haven’t worn it under makeup yet so I’ve yet to see how well it performs with a primer. Please keep this product coming 100% Pure!��
★★★★★
Very nice! This moisturizer works wonderfully! It hydrates nicely without an oily feel. It smells amazing too! ★★★★★
My best friend This stuff has literally become my best friend through these winter months. I struggle with eczema and dry patches only on certain parts of my face and this stuff has helped almost completely clear it up! I have combination skin so it also doesnt break me out in the not so dry areas like the t zone. It goes on smooth and isnt very heavy. In love with this stuff. ★★★★★
Great lightweight moisturizer My mid 40's skin has been challenging, but this moisturizer has been a great additional. I have found that it was the right balance to keep me from having dry patches without being so heavy there is a film left behind. ★★★★★
Five Star Product Loved it. I use less than a quarter size, more like a nickle and still have some left to bring down to my neck. Applied to clean and slightly damp skin, the product does what it says, it provides the hydration my skin is craving. Love the tip from 100 Percent Pure to add a little bit of oil/serum over it if one is looking for 'moisture,' pointing out that hydration and moisture are different. I learned something new. For me it was just what I needed. My only wish is that the tube was a wee bit bigger for the price. ★★★★★
Can't I Rate This 100 Stars? I am in my early 30s (WOO!), and I have been searching high and low for the *perfect* moisturizer for the past decade. Hydrating creams have either been too harsh, not cruelty-free/vegan enough, or too emollient. Cue this beautifully hydrating masterpiece. I bought it on a whim because I saw that it contains chia seed gel, which has many amazing properties. I'm hooked. I've only used my first tube for a week, but I've already purchased a second. Don't get me wrong, a smaller-than-pea sized amount of product goes a long way. I just don't want to run the risk of running out/it being discontinued. This hydrating cream is the ultimate skin bae. This is the first week in a very long time my face isn't broken out to some extent. I'm begging you to never discontinue this product. ★★★★★
Nice I have combo skin and this gives me the perfect hydration. It’s lightweight and smells like an expensive cream. I like it. ★★★★★
Hydra Drench Cream This is a very rich and hydrating cream! This is my second or third purchase. I think the only thing I don't like about this cream is the heavy smell- sort of like a masculine cologne- but it fades once you wear it and I don't notice it once the cream is absorbed. ★★★★★
Great Moisturizer! I love the way it makes my face feel nice and smooth but not greasy! It smells good too! ★★★★★
Moisturizer I started using close to a year ago and I love it. Doesn’t leave my face feeling greasy and it’s super lightweight and has a fresh smell. ★★★★★
Perfect Moisturizer for Combo Skin Love this moisturizer! Hydrates my combination skin perfectly! ★★★★★
Great product, wish it was offered in a larger size My new favorite cream for hydrating my skin, especially since Aqua Boost Hyrdating Mask was discontinuedI just wish the size of this was larger... I feel like I really need to watch my usage daily
★★★★★
In love!! I just loove this moisturizer!!! My skin has been a bit oily lately, but after using this product I can finally get through the day with no sign of oiliness! It makes my skin so soft and absorbs like a dream, leaving my skin look bright and smooth! I just feel so clean and my skin feels so light after putting this on! ★★★★★
Natural Vegan Cruelty Free Gluten Free
DESCRIPTION
Fermented rice water is rich in enzymes, amino acids, malic acid, minerals, and vitamins to brighten, exfoliate, and deeply soften skin. White mulberry, mushroom, licorice, and citrus balance skin tone, lessen appearance of dark spots, and brighten. Washes away makeup and other impurities without stripping or dehydrating.
Natural Vegan Cruelty Free Gluten Free
Hydrating. Replenishing cleanser made with a concentrated blend of desert botanicals like nopal cactus, prickly pear, and aloe vera to deeply cleanse and balance the skin.
SOURCE Made in USA
Natural Vegan Cruelty Free Gluten Free
Boosts Collagen + Elastin. Hydrating face toner employs undiluted floral ingredients like rose hydrosol, calendula hydrosol, and witch hazel to calm and clarify skin for a healthy glow.
SOURCE Made in USA
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Full coverage fruit pigmented® liquid foundation with soothing aloe, antioxidant-rich superfruit oils, oil-absorbing rice powder, and a flawless matte finish.
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Made in USA 
Natural Vegan Cruelty Free Gluten Free
Hydrating Makeup Remover. Hydrating cleansing water gently rinses away makeup, sunblock, excess oil, and environmental toxins while purifying and toning with calming floral waters.
Natural Vegan Cruelty Free Gluten Free
A nourishing mask concentrated with soothing oats, moisturizing coconut milk, calming calendula, plumping hyaluronic acid, and restorative matcha green tea.
Natural Vegan Cruelty Free Gluten Free
PRODUCT DETAILS
For Normal, Dry, Oily, Combination Skin Types
loving it!! When I saw the clean and awesome ingredients I immediately purchased this product when it came out. I did not regret. It's a great oil moisturizer and smells like oranges. The scent is not overpowering at all, it's really light. The serum absorbs quickly which is important for me and I experienced great results on the next day. My fine lines almost literally disappeared around my eyes, redness gone away and my complexion looked much healthier and vibrant than before. I also really like that they changed the oil base from grapeseed oil to jojoba and avocado oils as they are much much healthier. I have to add, I like the packaging too. It's dark glass, nice that you used a similar bottle as my favorite foundation the 2nd skin. Thank you 100% Pure for this wonderful product >3 became a new favorite, I'll keep purchasing it. ★★★★★
Great product for dry aging skin I have been using this for a week and I think my complexion looks healthier and a reduction in dry skin and wrinkles the morning after application. ★★★★★
Natural Vegan Cruelty Free Gluten Free
An intensive moisture treatment for face and body. Concentrated with a blend of rich butters, nourishing oils, and calming lavender to soothe extra dry skin.
SOURCE Made in USA
Natural Vegan Cruelty Free Gluten Free
Silky smooth, gently foaming milk cleanser sweeps away traces of dirt, sunblock, environmental pollutants and other impurities with nourishing botanicals.
SOURCE Made in USA
Natural Vegan Cruelty Free Gluten Free
Deeply hydrating serum made with balancing rose hydrosol, calming calendula, and plumping hyaluronic acid.
SOURCE Made in USA
Natural Vegan Cruelty Free Gluten Free
Lightweight facial moisturizer made with rose hydrosol and hyaluronic acid to deeply calm, soften, and hydrate the skin.
SOURCE Made in USA
Natural Vegan Cruelty Free Gluten Free
Deeply hydrating face cleanser employs balancing rose hydrosol, toning white tea, and a blend of calming florals to replenish dry skin.
SOURCE Made in USA
Natural Vegan Cruelty Free Gluten Free
Natural Vegan Cruelty Free Gluten Free
Concentrated with 31% skin beneficial vitamins. Potent, stabilized vitamins in this PM serum work synergistically to reduce lines and wrinkles, increase firmness and elasticity, brighten and even skin tone.
SOURCE Made in USA
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Matte lipsticks formulated with vibrant, long-lasting color from real fruit, and a nourishing blend of cocoa and shea butter to moisturize and soften lips.
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Made in USA 
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Anti-aging, super moisturizing lipstick made with pomegranate oil and shea butter to keep lips soft and supple. Colored with antioxidant-rich fruit pigments.
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Made in USA 
Natural Vegan Cruelty Free Gluten Free
Stabilized vitamin C boosts collagen + elastin production. Lightweight, stabilized vitamin C serum helps firm and brighten skin tone while promoting collagen production, and deeply hydrating skin with soothing aloe.
SOURCE Made in USA
Natural Vegan Cruelty Free Gluten Free
Anti-inflammatory, caffeine rich green tea and coffee de-puff while increasing circulation to brighten dark circles. Concentrated with potent anti-aging vitamins and antioxidants to awaken the eye area, and nourishing rosehip oil for softer, more youthful skin.
Brightens & De-Puffs Results of an independent 4 week study:
97% reported reduction of puffiness
93% reported reduction of wrinkles
87% reported reduction of dark circles
93% reported increased firmness
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Made in USA 
Natural Vegan Cruelty Free Gluten Free
Lightens Dark Spots + Evens Skin Tone. An all natural dark spot remover serum that visibly reduces hyperpigmentation, scars, and dark spots.
SOURCE Made in USA
Natural Vegan Cruelty Free Gluten Free
Natural Vegan Cruelty Free Gluten Free
Hydrating shampoo deeply moisturizes while gently cleansing with rich coconut foam. Restorative formula nourishes for stronger, healthier, glossier locks.
SOURCE Made in USA
Natural Vegan Cruelty Free Gluten Free
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear.
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Made in USA 
Natural Vegan Cruelty Free Gluten Free
Hydrating shampoo gently washes away excess oil while giving hair brilliant shine, bounce, and vibrancy. Fortifies for healthier, stronger hair.
SOURCE Made in USA
Natural Cruelty Free Gluten Free
Moisturizing facial cleanser made from rich oils of avocado, coconut, and olive leaf. Oil molecules in this skin-softening cleanser bond with the oils in your skin, to remove excess oil while deeply cleansing. Antibacterial olive leaf, coconut, and blood orange purify pores by banishing acne-causing bacteria when massaged into skin. Naturally degreasing blood orange essential oil cuts through stubborn oil buildup, while coconut-derived surfactants remove even the most stubborn makeup in a single swipe.
Natural Vegan Cruelty Free Gluten Free
Minimizes shedding, stimulates hair growth, and deeply cleanses and clarifies scalp. Won't strip or dehydrate while promoting stronger, healthier hair.
SOURCE Made in USA
Natural Vegan Cruelty Free Gluten Free
Moisturizing sunscreen lotion defends against harmful UV rays with SPF 30 protection, while nourishing and rehydrating thirsty skin with green tea and aloe.
SOURCE Made in USA
Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free
Ultra shiny lip gloss made with restorative vitamin E and real fruit pigments. Softens and moisturizes lips while delivering silky smooth, semi-sheer coverage.
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Made in USA 
