100% PURE® makes 8 different foundation formulas to suit any natural makeup look! From tinted moisturizers to full coverage foundations to powder foundations to cream foundations to BB cream — whew! What we’re trying to say is this: no matter your skin type, there’s a fruit pigmented® foundation to make your natural beauty shine.
Whether you want a barely-there makeup look, a hydrated glow with light coverage, or medium to full coverage– we’ve got what you need. Our fruit pigmented natural foundations also offer a variety of different finishes: sheer, dewy, satin, soft-focused, or matte. Normal to oily, combination, or normal to dry skin types can all find the perfect match in one of our 8 natural foundation lines.
Always free of artificial fragrances, chemical preservatives, synthetic dyes and thousands of toxins found in most other beauty products, we proudly offer a wide range of vegan, gluten-free, and natural foundations that not only impress with their ingredients, but their results, too. Below, we’ve laid out an easy-to-follow guide to each and every foundation line we offer, to make your switch to healthy fruit pigments a breeze.
Skin Type: Normal to Dry
Finish: Satin with light dewiness
Shade Range: 19
Neutral 1.0: Neutral foundation with peachy undertones for fair skin tones
Cool 1.0: Cool foundation with pink undertones for fair skin tones
Warm 1.0: Warm foundation with peachy undertones for fair skin tones
Warm 2.0: Warm foundation with subtle yellow undertones for fair skin tones
Neutral 2.0: Neutral foundation with peachy undertones for light skin tones
Warm 3.0: Warm foundation with yellow undertones for light skin tones
Warm 4.0: Warm foundation with peachy undertones for light to medium skin tones
Cool 2.0: Cool foundation with pink undertones for light skin tones
Warm 5.0: Warm foundation with peachy undertones for medium skin tones
Olive 3.0: Neutral foundation with olive undertones for medium skin tones
Cool 3.0: Cool foundation with pink undertones for medium skin tones
Neutral 3.0: Neutral foundation with pink undertones for medium skin tones
Olive 4.0: Neutral foundation with olive undertones for tan skin tones
Warm 6.0: Warm foundation with peachy undertones for tan skin tones
Neutral 4.0: Neutral foundation with peachy undertones for tan skin tones
Warm 7.0: Warm foundation with yellow undertones for dark skin tones
Cool 4.0: Cool foundation with reddish pink undertones for dark skin tones
Warm 8.0: Warm foundation with golden yellow undertones for deep skin tones
Neutral 5.0: Neutral foundation with red undertones for deep skin tones
This hydrating full coverage foundation evens skin tone, calms redness, and obscures imperfections with a natural satin finish. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, and protective green tea. Makeup artists love this foundation to get skin looking healthy and hydrated, while still serving a full coverage finish. Since our Full Coverage Water Foundation is infused with skin soothing aloe, you’ll get a hint of dewiness that mimics skin’s natural glow.
Why is Natural Foundation Better than Conventional Foundation?
When formulating our various collections of natural foundations, we took into account that whatever is applied to skin will eventually be absorbed into our body. Since foundation is one of the cosmetics that most wear all day, we made sure to avoid use of harsh chemicals, synthetic preservatives, fragrances, talc, aluminum, and the many other unhealthy toxins found in common foundations. 100% PURE uses healthy, antioxidant rich pigments of Cocoa, Peaches, Goji Berries, and other nutrient dense plant or mineral pigments, instead of the commonly used FD&C/Lake colorants like Red Dye #40, Blue Dye #6, etc.; all of which can contain unhealthy heavy metals such as lead, arsenic, cadmium, mercury and more.
In addition to a safe and toxin-free foundation, you’ll get the added benefits of receiving skin friendly nutrients to improve your complexion. Nutrients can be found in the healthy butters, oils, vegetables, and fruit pigments in our formulas. We believe you should never have to sacrifice high performance cosmetics for health. That’s why 100% PURE offers you both: healthy foundations with natural and organic ingredients to give you beautiful, flawless looking skin. Now that’s what we call high performance foundation!