BEST SELLER – 100% PURE®

Best Sellers

100% Pure’s products are just that – 100% PURE. Completely free of any damaging chemicals, artificial fragrances, harmful toxins and skin irritating parabens, these beauties will improve the look and feel of your skin. They’ll also help fight against premature aging with their jam-packed naturally occurring antioxidant goodness.

Coffee Bean Caffeine Brightening Eye Cream

Rated 4.83 out of 5
RM229.00

Natural Vegan Cruelty Free Gluten Free Anti-inflammatory, caffeine rich green tea and coffee de-puff while increasing circulation to brighten dark circles. Concentrated with potent anti-aging vitamins and antioxidants to awaken the eye area, and nourishing rosehip oil for softer, more youthful skin. Brightens & De-Puffs Results of an independent 4 week study: 97% reported reduction of puffiness 93% reported reduction of wrinkles 87% reported reduction of dark circles 93% reported increased firmness SOURCE Made in USA

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Vitamin C Serum

Rated 4.86 out of 5
RM299.00

Natural Vegan Cruelty Free Gluten Free

NEW PACKAGING Stabilized vitamin C boosts collagen + elastin production. Lightweight, stabilized vitamin C serum helps firm and brighten skin tone while promoting collagen production, and deeply hydrating skin with soothing aloe.

SOURCE Made in USA

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Fruit Pigmented® Cocoa Butter Matte Lipstick

Rated 4.95 out of 5
RM169.00

Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free Matte lipsticks formulated with vibrant, long-lasting color from real fruit, and a nourishing blend of cocoa and shea butter to moisturize and soften lips. SOURCE Made in USA

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Multi-Vitamin + Antioxidants Potent PM Serum

Rated 4.95 out of 5
RM349.00

Natural Vegan Cruelty Free Gluten Free

Concentrated with 31% skin beneficial vitamins. Potent, stabilized vitamins in this PM serum work synergistically to reduce lines and wrinkles, increase firmness and elasticity, brighten and even skin tone.

SOURCE Made in USA

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Dark Spot Remover

Rated 4.82 out of 5
RM299.00

Natural Vegan Cruelty Free Gluten Free

Lightens Dark Spots + Evens Skin Tone. An all natural dark spot remover serum that visibly reduces hyperpigmentation, scars, and dark spots.

SOURCE Made in USA

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Long Last Liquid Eye Liner: Black Tea

Rated 4.71 out of 5
RM199.00

Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free Liquid liner richly pigmented from micronized black tea leaves for deep, dramatic color. Long-lasting, smudge-proof, and water-resistant for all day wear. SOURCE Made in USA

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Mattifying Primer

Rated 5.00 out of 5
RM249.00

Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free Silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Fills fine lines while minimizing shine. SOURCE Made in USA

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Multi-Vitamin + Antioxidants Ultra Riché PM Treatment

Rated 5.00 out of 5
RM329.00

Natural Vegan Cruelty Free Gluten Free Luxurious PM cream is a multi-vitamin powerhouse made with correcting vitamin C and reparative vitamin A, and works to combat daily damage and signs of aging. SOURCE MADE IN USA

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Fruit Pigmented® Ultra Lengthening Mascara – Black Tea

Rated 4.67 out of 5
RM169.00

DESCRIPTION Our Fruit Pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals. Black Tea is a midnight black. VEGETARIAN

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Fruit Pigmented® Lip Gloss

Rated 4.50 out of 5
RM129.00

Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free Ultra shiny lip gloss made with restorative vitamin E and real fruit pigments. Softens and moisturizes lips while delivering silky smooth, semi-sheer coverage. SOURCE Made in USA

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Bamboo Blur Powder

RM229.00

Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free Translucent to tinted setting powders made with mattifying bamboo silica to absorb excess oil, stamp out shine, and refract light for a soft, poreless finish. SOURCE Made in USA

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Fermented Rice Water Toner

Rated 5.00 out of 5
RM249.00

Natural Vegan Cruelty Free Gluten Free

Softening + Radiance. This refreshing facial toner utilizes the power of fermented rice water (Sake) to support a brighter, more hydrated, and supple-looking complexion. Designed to leave skin feeling deeply softened and revitalized.

SOURCE Made in USA

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Hydra Drench Cream

Rated 5.00 out of 5
RM269.00

Natural Vegan Cruelty Free Gluten Free

Chia seed gel locks in hydration. Lightweight moisturizer with a fast absorbing formula that re-hydrates thirsty skin cells with soothing rose water and chia seed gel, a healthy source of beneficial omega fatty acids. Made in USA

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Rose Micellar Cleansing Water

Rated 5.00 out of 5
RM249.00

Natural Vegan Cruelty Free Gluten Free

Hydrating Makeup Remover. Hydrating cleansing water gently rinses away makeup, sunblock, excess oil, and environmental toxins while purifying and toning with calming floral waters.

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Luminous Primer

Rated 5.00 out of 5
RM249.00

Fruit Pigmented® Natural Vegan Cruelty Free Gluten Free

Silicone-free, antioxidant infused primer diffuses pores and illuminates with light reflective pigment while giving flawless, long lasting cosmetic application.

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Fruit Pigmented® Better Naked Palette

RM279.00

DESCRIPTION Better Naked Palette amplifies rosy, taupe, and beige toned nudes with shimmery, gilded metallics. Pigmented from antioxidant rich fruits, vegetables, tea, and other skin beneficial plants. Healthy, natural color cosmetics formulated with skin nourishing nutrients. This deluxe palette features a highlighter, blush, and 3 stunning eye shadows. USA CUSTOMERS' REVIEWS

Love this palette All of these colors are stunning and beautiful. They are unique but still perfect for neutral everyday wear. ★★★★★
Nikki P. (Verified Buyer in USA)

Favorite Palette debated purchasing this because I tend to only use 1 or 2 shades in the palettes. I absolutely love and use all of the shades in this one. I am currently light to light medium, and this palette will continue to be my "go to" when I tan. It's perfect for various occasions/ looks (natural, every day, date night, dramatic, etc). I will repurchase. ★★★★★
Bry (Verified Buyer in USA)

Perfection in a palette! I am super impressed with these beautiful colors, their pigmentation, and their staying power! Seriously love this palette and I'm so amazed with the quality of 100% pure products!! ★★★★★
Hannah A (Verified Buyer in USA)

Stunning I’m in love with this palette and use it every day! The highlight and blush are lovely and can be used as shadows. All the powders have lasting power and no fall out. Highly, highly recommend! ★★★★★
Allie (Verified Buyer in USA)

Beautiful palette I love this palette! The colors are beautiful and bold but create such a natural look! ★★★★★
Brittany (Verified Buyer in USA)

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Blood Orange Cleansing Balm

Rated 4.50 out of 5
RM249.00

Natural Cruelty Free Gluten Free

NEW PACKAGING Uplifting + Energizing. Moisturizing facial cleanser made with degreasing blood orange, plus coconut and olive oils to sweep away even the most stubborn makeup, debris, and impurities.

SOURCE Made in USA

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Green Tea EGCG Concentrate Cream

Rated 5.00 out of 5
RM249.00

Natural Vegan Cruelty Free Gluten Free DESCRIPTION Protective Green Tea. Highly nutrient-rich moisturizer softens and fortifies skin. EGCG, the potent antioxidant from green tea, protects against environmental damage. SOURCE Made in USA

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Calendula Flower Cleansing Milk

Rated 5.00 out of 5
RM199.00

Natural Vegan Cruelty Free Gluten Free

Silky smooth, gently foaming milk cleanser sweeps away traces of dirt, sunblock, environmental pollutants and other impurities with nourishing botanicals.

SOURCE Made in USA

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Organic Argan Oil

RM249.00

Natural Vegan Cruelty Free Gluten Free

Lightweight and restorative organic Argan Oil is rich in vitamin E, phenols, carotenes, squalane and essential fatty acids to deeply moisturize, nourish, and soften.

SOURCE Made in USA

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