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100% Pure’s products are just that – 100% PURE. Completely free of any damaging chemicals, artificial fragrances, harmful toxins and skin irritating parabens, these beauties will improve the look and feel of your skin. They’ll also help fight against premature aging with their jam-packed naturally occurring antioxidant goodness.

  • Out of stock

    Luminous Primer

    RM329.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Silicone-free, antioxidant infused primer diffuses pores and illuminates with light reflective pigment while giving flawless, long lasting cosmetic application. SOURCE Made in USA
  • Out of stock

    Mattifying Primer

    RM329.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Fills fine lines while minimizing shine. SOURCE Made in USA
  • Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free Luxurious PM cream is a multi-vitamin powerhouse made with correcting vitamin C and reparative vitamin A, and works to combat daily damage and signs of aging. SOURCE MADE IN USA
  • Out of stock

    Lysine + Herbs Lip Balm

    RM49.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Lip treatment made with hydrating coconut and soothing lysine: an amino acid that alleviates burning, itching, and irritation associated with cold sores. Soothing natural lip balm reduces healing time of cold sores with a natural healing ointment. Use daily to prevent and shorten duration of cold sores. *The dark spots in formula are specks of healing propolis. VEGETARIAN
  • Green Tea EGCG Concentrate Cream

    RM329.00
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free DESCRIPTION Protective Green Tea. Highly nutrient-rich moisturizer softens and fortifies skin. EGCG, the potent antioxidant from green tea, protects against environmental damage. SOURCE Made in USA
  • Fermented Rice Water Toner

    RM329.00

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Brightening facial toner uses enzymes and amino acids from fermented rice water (Sake) to brighten, hydrate, plump, and deeply soften skin.

    SOURCE Made in USA

  • Out of stock

    Hydra Drench Cream

    RM329.00
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free PRODUCT DETAILS Chia seed gel locks in hydration. This lightweight, quickly absorbing formula effectively re-hydrates thirsty skin with omega fatty acid-rich gel-water from chia seeds. All skin types need hydration, just like everyone needs to drink water. If you have oily skin, this hydrating formula is all that you'll need! If you have drier skin, you may need to layer an additional oil-based moisturizer over this light face moisturizer.  
      USA CUSTOMERS' REVIEWS
    Love it! This one is my favorite lotion from 100 percent pure lotions. I love the texture and the scent. It may feel little rich, but if you have combination skin like me, it will work for you. It absorbs on my skin really quickly, which makes my skin glow. This product is def keeper! ★★★★★
    Sandy (Verified Buyer in USA)
    Amazing This stuff is so good! It brings balance to my skin. It brought major improvement to my skin's texture. It smoothed it out. The best part is that a little goes a long way so it is worth the investment! ★★★★★
    Christina (Verified Buyer in USA)
    Wow! Super hydration! Just two uses has my skin plumped up like nothing else I’ve used, and that’s saying something because I’ve been using this brand for years. I just moved from New Orleans (humidity and heat) to Vermont (cold and dry), so my skin has been dry but a bit more oily, so I’m excited to find this hydrating cream. A little goes a long way so you don’t need much, yet it doesn’t feel heavy at all and keeps your skin feeling moist for hours. I haven’t worn it under makeup yet so I’ve yet to see how well it performs with a primer. Please keep this product coming 100% Pure! 🙌��❤️😍 ★★★★★
    Miranda Truehill (Verified Buyer in USA)
    Very nice! This moisturizer works wonderfully! It hydrates nicely without an oily feel. It smells amazing too! ★★★★★
    Kate (Verified Buyer in USA)
    My best friend This stuff has literally become my best friend through these winter months. I struggle with eczema and dry patches only on certain parts of my face and this stuff has helped almost completely clear it up! I have combination skin so it also doesnt break me out in the not so dry areas like the t zone. It goes on smooth and isnt very heavy. In love with this stuff. ★★★★★
    Shelbi Hahn (Verified Buyer in USA)
    Great lightweight moisturizer My mid 40's skin has been challenging, but this moisturizer has been a great additional. I have found that it was the right balance to keep me from having dry patches without being so heavy there is a film left behind. ★★★★★
    Kimberly (Verified Buyer in USA)
    Five Star Product Loved it. I use less than a quarter size, more like a nickle and still have some left to bring down to my neck. Applied to clean and slightly damp skin, the product does what it says, it provides the hydration my skin is craving. Love the tip from 100 Percent Pure to add a little bit of oil/serum over it if one is looking for 'moisture,' pointing out that hydration and moisture are different. I learned something new. For me it was just what I needed. My only wish is that the tube was a wee bit bigger for the price. ★★★★★
    Cynthia Graves (Verified Buyer in USA)
    Can't I Rate This 100 Stars? I am in my early 30s (WOO!), and I have been searching high and low for the *perfect* moisturizer for the past decade. Hydrating creams have either been too harsh, not cruelty-free/vegan enough, or too emollient. Cue this beautifully hydrating masterpiece. I bought it on a whim because I saw that it contains chia seed gel, which has many amazing properties. I'm hooked. I've only used my first tube for a week, but I've already purchased a second. Don't get me wrong, a smaller-than-pea sized amount of product goes a long way. I just don't want to run the risk of running out/it being discontinued. This hydrating cream is the ultimate skin bae. This is the first week in a very long time my face isn't broken out to some extent. I'm begging you to never discontinue this product. ★★★★★
    Veronica Percy (Verified Buyer in USA)
    Nice I have combo skin and this gives me the perfect hydration. It’s lightweight and smells like an expensive cream. I like it. ★★★★★
    Allyson (Verified Buyer in USA)
    Hydra Drench Cream This is a very rich and hydrating cream! This is my second or third purchase. I think the only thing I don't like about this cream is the heavy smell- sort of like a masculine cologne- but it fades once you wear it and I don't notice it once the cream is absorbed. ★★★★★
    Lauren K. (Verified Buyer in USA)
    Great Moisturizer! I love the way it makes my face feel nice and smooth but not greasy! It smells good too! ★★★★★
    Angela V. (Verified Buyer in USA)
    Moisturizer I started using close to a year ago and I love it. Doesn’t leave my face feeling greasy and it’s super lightweight and has a fresh smell. ★★★★★
    isabel g. (Verified Buyer in USA)
    Perfect Moisturizer for Combo Skin Love this moisturizer! Hydrates my combination skin perfectly! ★★★★★
    Angela P. (Verified Buyer in USA)
    Great product, wish it was offered in a larger size My new favorite cream for hydrating my skin, especially since Aqua Boost Hyrdating Mask was discontinued 😭 I just wish the size of this was larger... I feel like I really need to watch my usage daily 😔 ★★★★★
    Jennifer L. (Verified Buyer in USA)
    In love!! I just loove this moisturizer!!! My skin has been a bit oily lately, but after using this product I can finally get through the day with no sign of oiliness! It makes my skin so soft and absorbs like a dream, leaving my skin look bright and smooth! I just feel so clean and my skin feels so light after putting this on! ★★★★★
    Kristina (Verified Buyer in USA)
  • Rose Micellar Cleansing Water

    RM249.00
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free DESCRIPTION Hydrating rose cleansing water gently rinses away makeup, sunblock, excess oil, pollution and other impurities while anti-inflammatory cornflower and mallow soothe your skin. Formulated without sulfates, harsh detergents, artificial fragrances, chemical preservatives or any other toxins.   USA CUSTOMERS' REVIEWS
    Pleasantly surprised I was really surprised by how much makeup & dirt this removed. It smells really nice and very gentle on sensitive skin. ★★★★★
    Sara (Verified Buyer in USA)
    Love this new product! I ordered two bottles of this because I knew that I was going to love it... and I was right!!! I use it as an eye makeup remover. I also use it if I want to throw a quick clean on my face before bed. It smells amazing and takes off everything. Highly recommend!! ★★★★★
    Luxa (Verified Buyer in USA)
    Great Product! I love the smell of this! It really does a great job of removing all of the dirt, makeup, and oil. ★★★★★
    Maggie (Verified Buyer in USA)
    feels fresh It feels fresh and smells really lovely. I always feel very clean after using it although i wish it took my mascara off better. I usually use a 2cnd cleanser and find thats the best way to use this product for my skin. ★★★★★
    Ashton (Verified Buyer in USA)
    Removes makeup well... This product effectively removes makeup without being harsh. It also has a pleasant rose scent. ★★★★★
    Sam P. (Verified Buyer in USA)
    Great makeup remover and cleanser I love the smell of rose and was so excited to see a rose scented product from 100% Pure (please make more!). This cleansing water does a fantastic job at removing makeup. I use 100% Pure makeup and find everything works so well together. I will even use this in the morning as a quick cleanser to remove my retinol night balm and apply my daytime moisturizer. ★★★★★
    Laura B (Verified Buyer in USA)
    In Love!! I have dry, sensitive skin and have to be very choosy with my skincare products. I knew rose water was more than a safe bet so I eagerly purchased this. I have to say, WOW! It smells wonderful, feels light, melts off my makeup(even mascara doesn't stand a chance), and leaves my skin feeling soft. It didn't dry out my skin but instead left it feeling pampered. Thank you 100% Pure, I will buy this again for sure! ★★★★★
    Ashley I Davis (Verified Buyer in USA)
    Love it !!! This is the best make up remover ! ★★★★★
    Katherine Hernandez (Verified Buyer in USA)
    New fav! I absolutely love this cleansing water! It smells amazing and leaves my skin feeling clean and soft. This is definitely going to be a permanent part of my nighttime skin routine. ★★★★★
    Natalie (Verified Buyer in USA)
    Great Product! Love it very effective and gentle för my sensitive skin! ★★★★★
    Sonya (Verified Buyer in USA)
    I love it? This is so convenient to clean my face and eye make up specially at night when I dont feel like washing my face sometimes. Smells beautiful, takes all makeup even my sunscreen out and and leaves my skin super soft. I will definitely buy this again! Great job 100% pure? ★★★★★
    natalia garcia (Verified Buyer in USA)
    Great Make Up Remover, No Oily Feel, Lovely Soft Scent I used this product while at the store to remove my make up and it removed everything effortlessly without any greasy feel. It smells delightful. ★★★★★
    Katherine (Verified Buyer in USA)
  • Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Concentrated with 31% skin beneficial vitamins. Potent, stabilized vitamins in this PM serum work synergistically to reduce lines and wrinkles, increase firmness and elasticity, brighten and even skin tone.

    SOURCE Made in USA

  • Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Matte lipsticks formulated with vibrant, long-lasting color from real fruit, and a nourishing blend of cocoa and shea butter to moisturize and soften lips. SOURCE Made in USA
  • Out of stock

    Argan Oil Creamy Cleanser

    RM249.00
    Natural icon - Product Page Natural   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free Rich and creamy cleanser moisturizes and nourishes while gently washing away impurities, leaving skin super soft and supple.
  • Vitamin C Serum

    RM399.00

    Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Stabilized vitamin C boosts collagen + elastin production. Lightweight, stabilized vitamin C serum helps firm and brighten skin tone while promoting collagen production, and deeply hydrating skin with soothing aloe.

    SOURCE Made in USA

  • Coffee Bean Caffeine Eye Cream

    RM199.00
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free Anti-inflammatory, caffeine rich green tea and coffee de-puff while increasing circulation to brighten dark circles. Concentrated with potent anti-aging vitamins and antioxidants to awaken the eye area, and nourishing rosehip oil for softer, more youthful skin. Brightens & De-Puffs Results of an independent 4 week study: 97% reported reduction of puffiness 93% reported reduction of wrinkles 87% reported reduction of dark circles 93% reported increased firmness SOURCE Made in USA
  • Dark Spot Remover

    RM369.00
    Natural icon - Product Page Natural   Vegan icon - Product Page Vegan   Cruelty free icon - Product Page Cruelty Free   Gluten free icon - Product Page Gluten Free PRODUCT DETAILS An effective serum for visibly reducing dark spots and age spots, without the use of chemical lighteners or bleaching agents. Evens skin tone with highly effective, safe and natural ingredients like sake, matsutake mushroom, lime, and papaya. Includes hydrating aloe juice and moisturizing, restorative rosehip oil. USA CUSTOMERS' REVIEWS
    Give it some time. It does lighten! This is great for lightening acne scars!! It takes a month to notice but it works. ★★★★★
    Justine(Verified Buyer in USA)
    New best friend right here!! I absolutely love this product and I'll definitely continue buying it and using it. It has definitely worked on my skin and I'll recommend it to anyone who will ask about it. ★★★★★
    Lynda Bourne (Verified Buyer in USA)
    Lovely I waited to review this serum for a month and a half. They recommend waiting at least 30 days before making a final decision on whether the product works for you. Some background: I have really sensitive, acne prone skin that gets dry during the winter months and super oily during hot summers. Moisturizer has always been an issue for me because if there's any type of fragrance or too many ingredients and preservatives, then my skin will react by forming deep pimples that take at least three weeks to go down. I also keep away from essential oils because my skin reacts to that as well even though it's natural. I went to an actual store in Berkeley, CA where I tested the serum on my skin before purchasing. It's unscented, very lightweight, and the ingredients are really clean. I noticed that with consistent use and using it morning and night, my skin has evened out a lot more and the acne scars I have are fading. It also moisturizes really well, and I'm confident that it could be used as a standalone moisturizer in the summer. I use argan oil and rosehip oil afterwards to help seal it it. I don't think it's something you can use in two weeks and expect results. You need to be consistent with it. One downside is how pricey the little bottle is. Because I use it twice every day, I have gone through about half the bottle already, so I think this will only last about 3 months after consistent use. This is the priciest thing in my skincare routine, but it's worth it. ★★★★★
    Tiffany(Verified Buyer in USA)
    Fast-working I was honestly surprised how quickly I noticed results from this serum. It may take a while to completely restore a complexion, but I am quite pleased with how well it's been working so far. ★★★★★
    Jill W. (Verified Buyer in USA)
    Amazing! I've been using this for a very short amount of time and I've already noticed a difference in my skin. My hyperpigmentation has definitely faded some. I'm using it along with the PM and vitamin c serum. The only thing I don't like is the smell, but it isn't very strong and it doesn't linger. ★★★★★
    Darlene (Verified Buyer in USA)
    Works surprisingly well I was actually talked into buying this product by a sales woman. At first I was very skeptical if this would actually work. But I have been using it as part of my nightly rotation and have noticed a difference in how my skin looks. This is definitely something that I will be repurchasing in the future. ★★★★
    jan (Verified Buyer in USA)
    This works! I've been using the dark spot remover for about 2 months, twice a day. I took a picture of my badly scarred areas before I started and I can see a major difference, although they are still there. Plus, my skin tone has evened out and is a lot less inflamed than normal. I love this product and I'm so glad I took a chance on it. ★★★★★
    Madison S. (Verified Buyer in USA)
    IT WORKS I used this with the vitamin c serum and my dark spots faded away. No more hyper pigmentation thank u 100 percent pure ★★★★★
    Ariel (Verified Buyer in USA)
    AMAZING!! First of all, I never purchased this myself it came in one of my order, as a full sized bottle with the brightener and vitamin C. So at first I didn't really use it, and its kind of an old bottle now, and needed a moisturizer so I went ahead and use a pea sized amount of this and the brightener to hurry up and finish them up so I can get them out of the bathroom since they could be expired or expiring soon. I didn't want it to go to waste. Anyways unknowingly, within a week, my scars and hyper pigmentation left behind from acne scars, are fading... I'm like weirded out and shocked... Ive never used a dark spot remover or brightener before... I thought they don't work... I'm going to repurchase these after I finish my bottles, and would like to see how it works with more active ingredients since my bottles are old. I'm so blown away, I'm really amazed that these actually did give actual results. It looks just like a lotion... it feels really good on my skin too, very conditioning. Anyways, Ive become a believer in these products, they actually work. I just wanted to mention, I am also doing more raw foods, and have been vegan almost my whole life. But I know it was the cream, because the color of the scar, the red marks are fading! ★★★★★
    Danyah A. (Verified Buyer in USA)
    Impressive Ingredients, Lovely Results I was anxious about spending this much on a single product, though I was excited to see that one existed with such an impressive list of natural ingredients. I have been using it for about two weeks now, each night and each morning, and I have definitely noticed much improvement in my skin tone. I suffered from a horrendous bout of acne as a teenager and have been left with acne scars on much of the lower half of my face. When I usually wash my face and wash off any makeup, my skin is red and agitated. After using this product, I can see my original skin tone shining through and the red scars fading into more of a gentle pink. And, I have hardly used much of the product. I am looking forward to watching how these results progress. I highly recommend this dark-spot remover to someone who wants to finally clear their skin of acne scars. I've tried so many other "natural" products that have not worked nearly as well as this. It seems like I will not have to buy this product again once I use it all the way through, so it is definitely worth the one-time expense. ★★★★★
    Ashley (Verified Buyer in USA)
    It worked! I admit that I was skeptical about this product but I have a spot on my face which really bothers me, and I was able to purchase this during a special promotion, so I tried it. It did not work overnight, but it did work! It did not completely remove the spot but greatly diminished it so that my 2nd Skin Foundation covers it! Very satisfied with this ★★★★★
    Debbie D. (Verified Buyer in USA)
    Minimal Improvement I have used the Dark Spot Remover for about two weeks every morning and occasionally evenings prior to applying moisturizer. This product has an earthy smell, reduced hyperpigmentation slightly, and I have noticed my skin feels softer. I will continue to use the Dark Spot Remover in hopes to reduce hyperpigmentation further. ★★★★
    Trisha B. (Verified Buyer in USA)
  • Out of stock
    DESCRIPTION Our Fruit Pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals. Black Tea is a midnight black. VEGETARIAN
  • Blood Orange Cleansing Balm

    RM269.00
    Natural icon - Product Page Natural  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Moisturizing facial cleanser made from rich oils of avocado, coconut, and olive leaf. Oil molecules in this skin-softening cleanser bond with the oils in your skin, to remove excess oil while deeply cleansing. Antibacterial olive leaf, coconut, and blood orange purify pores by banishing acne-causing bacteria when massaged into skin. Naturally degreasing blood orange essential oil cuts through stubborn oil buildup, while coconut-derived surfactants remove even the most stubborn makeup in a single swipe.
  • Konjac Sponge: Charcoal

    RM79.00
    DESCRIPTION A sponge made from 2 simple ingredients: detoxifying konjac plant and bamboo charcoal. This soft sponge helps to draw dirt, oil, cosmetics, environmental pollutants and other impurities from facial pores, while buffing away dead skin cells, bumps and flakes for a smoother complexion. So gentle, it's suitable for even the most sensitive skin. Vegan
  • Fruit Pigmented® Lip Gloss

    RM149.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free Ultra shiny lip gloss made with restorative vitamin E and real fruit pigments. Softens and moisturizes lips while delivering silky smooth, semi-sheer coverage. SOURCE Made in USA
  • Out of stock

    Long Last Liquid Eye Liner: Black Tea

    RM199.00
    Fruit Pigmented® icon - Product Page Fruit Pigmented®  Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free DESCRIPTION Liquid liner richly pigmented from crushed, micronized black tea leaves instead of harsh synthetic dyes. Long lasting, smudge proof for all day wear. Safe and gentle enough for sensitive eyes - no artificial fragrances, no chemical preservatives or any other toxins for your sensitive eyes. Water resistant. SOURCE Made in USA
  • Natural icon - Product Page Natural  Vegan icon - Product Page Vegan  Cruelty free icon - Product Page Cruelty Free  Gluten free icon - Product Page Gluten Free

    Deeply purifying facial cleanser minimizes oil and refreshes skin with detoxifying bamboo charcoal, pore minimizing activated charcoal, and skin purging clay.

    SOURCE Made in USA

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